At a Glance
- Tasks: Coordinate and execute commercial campaigns, improve sales enablement, and enhance pipeline visibility.
- Company: Join a specialist international engineering and technology group focused on advanced manufacturing and precision engineering.
- Benefits: Salary ranges from £45,000 to £55,000 depending on experience, with hybrid working and regular UK travel.
- Other info: The position involves regular travel across operational sites and potential international collaboration.
- Why this job: This role offers the chance to shape commercial excellence during a pivotal growth phase.
- Qualifications: 5-10 years of B2B commercial marketing or sales enablement experience in technical environments is essential.
The predicted salary is between 45000 - 55000 £ per year.
Location: North West / Hybrid
Travel: Regular UK travel across operational sites, with possible international travel including European office collaboration and selected customer, distributor and industry events.
Salary: £45,000–£55,000 depending on experience
Our client is a specialist international engineering and technology group operating across advanced manufacturing, precision engineering and highly technical product markets. Following a period of investment, growth and business transformation, the Group is entering an exciting new phase focused on strengthening its commercial capability and building scalable foundations for long-term growth.
This appointment represents an opportunity to join at a pivotal stage and help shape how commercial excellence is delivered across the wider Group. This is not a traditional marketing role. This is an opportunity for a commercially minded individual to open marketing, sales enablement, campaign execution and commercial operations.
Reporting into the senior commercial leadership team, you will help transform and professionalise front-end commercial capability across the Group. You will be bringing structure, pace and consistency to commercial activity while improving how the business engages customers, supports sales teams and drives growth.
The organisation already possesses strong technical capability and respected products. The next stage of growth requires stronger operational execution across:
- Commercial campaigns
- Sales enablement
- Distributor engagement
- Pipeline visibility
- CRM discipline
- Product positioning
- Digital performance
- Coordinated go-to-market execution
This role is ideal for someone who enjoys creating momentum, introducing structure and delivering measurable outcomes within a growing business environment. The business operates across a mix of direct sales, international distributor networks and OEM partnerships depending on product category and market. You will support both direct commercial teams and indirect channel partners, helping improve visibility, execution and consistency across multiple routes to market.
To support delivery of the Group’s commercial growth strategy by improving campaign execution, sales enablement, commercial coordination and pipeline effectiveness. Acting as the bridge between strategy and delivery, you will help ensure commercial activity becomes increasingly structured, measurable and scalable.
Sales Support:
- Develop commercially effective sales collateral, presentations, case studies and proposal materials
- Coordinate technical sales tools and customer-facing product materials
- Improve distributor and partner enablement through structured communications and support resources
- Work with technical and commercial teams to strengthen customer messaging and positioning
- Develop value propositions focused on customer outcomes and commercial impact
Campaign Generation:
- Coordinate and execute targeted campaigns aligned to business priorities
- Support product launches, exhibitions, webinars and partner initiatives
- Deliver campaigns across digital channels including email, LinkedIn and websites
- Improve inbound lead quality and conversion effectiveness
- Support website optimisation and digital performance improvements
Revenue and Operations:
- Improve CRM adoption, reporting and pipeline visibility
- Support structured sales processes and commercial governance
- Coordinate lead management and campaign performance tracking
- Support leadership teams with commercial consistency and accountability
- Drive insight gathering and competitor monitoring
- Help establish repeatable commercial workflows and processes
Product and Technical Marketing:
- Support development of technical and customer-facing content
- Translate complex information into commercially effective messaging
- Develop case studies, proof points and product positioning materials
- Support launch activity and go-to-market execution
Agency and Stakeholder:
- Coordinate external partners and agencies
- Build effective relationships across technical, operational and commercial teams
- Support cross-functional commercial projects and business initiatives
Essential Experience:
- 5–10 years’ experience in B2B commercial marketing, sales enablement, commercial operations or similar
- Experience within engineering, manufacturing, industrial, technical or scientific environments
- Strong commercial mindset with exposure to pipeline growth and commercial execution
- Experience coordinating campaigns and commercial improvement initiatives
- Experience working across multiple stakeholders and priorities
- CRM and reporting experience
- Comfortable operating within growing or evolving organisations
Desirable Experience:
- Engineering, industrial equipment, technical products or instrumentation sectors
- International and distributor-led environments
- Product marketing or commercial enablement experience
- Commercial operations or process improvement exposure
- Experience within acquisitive or growth-focused businesses
- Commercially minded and outcome focused
- Structured, proactive and execution driven
- Comfortable operating in environments experiencing growth and change
- Collaborative and influential
- Strong communicator across technical and non-technical audiences
- Able to balance pace with attention to detail
Commercial Marketing & Enablement Manager employer: Axon Moore Group Ltd
Located in the North West, this engineering group is entering an exciting growth phase. Employees benefit from a competitive salary and hybrid work options while contributing to impactful commercial strategies across international markets.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Marketing & Enablement Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Axon Moore Group Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Axon Moore Group Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Axon Moore Group Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Axon Moore Group Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Commercial Marketing & Enablement Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Axon Moore Group Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Axon Moore Group Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Axon Moore Group Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Axon Moore Group Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Axon Moore Group Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Axon Moore Group Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
