At a Glance
- Tasks: Lead and innovate the marketing strategy to drive growth and engagement.
- Company: Fast-growing business known for high-quality products and ambitious expansion plans.
- Benefits: Dynamic work environment with opportunities for creativity and professional development.
- Other info: Ideal for energetic, curious individuals ready to challenge the status quo.
- Why this job: Make a real impact in a hands-on role with freedom to explore new ideas.
- Qualifications: Experience in leading marketing teams and understanding of various digital channels.
The predicted salary is between 51750 - 63250 £ per year.
Head of Marketing
Our client is a fast-growing ambitious business with a strong reputation for delivering high quality products to both consumers and some very well known organisations.
The business has built a strong position in its market and is now at an exciting point in its journey, with ambitious plans for further growth and international expansion.
The Role
This is a broad, hands on marketing leadership role for someone who wants to make a real difference.
The Head of Marketing will take ownership of the marketing function, leading the team and setting the strategy to drive growth across the business.
While digital will be at the heart of the role, this isn't about focusing on one channel.
The successful candidate will understand how PPC, SEO, CRM, email, affiliate, social, PR, content, brand and partnerships all work together to attract customers and, ultimately, grow the business.
They will lead the in-house marketing team, work closely with external agencies and collaborate with the UX, Content and Digital Media teams to turn ideas into results.
Most importantly, the business is looking for someone with energy, curiosity and an entrepreneurial approach.
Someone who isn't afraid to ask questions, challenge the way things are done and think differently.
Someone who spots an opportunity and does something about it.
There is plenty of scope to test new ideas, explore new channels and try different approaches.
The right person will enjoy that freedom and will be excited by the opportunity to build and improve rather than simply maintain what's already there.
- Responsibilties
- Own the overall digital marketing strategy and make sure it delivers against the company's growth objectives.
- Lead, support and develop the in-house marketing team.
- Manage external agencies and make sure they are delivering value and results.
- Oversee key channels including PPC, SEO, email, affiliate, social and PR.
- Work closely with UX, Content and Digital Media to improve the customer journey, conversion and overall performance.
- Look for new opportunities to reach customers, enter markets and grow revenue.
- Bring fresh ideas and new thinking to the marketing strategy.
- Test new channels and approaches, learn quickly and scale what works.
- Use data and customer insight to understand performance and make better decisions.
- Own marketing performance reporting and ensure activity is linked to commercial outcomes.
- Identify opportunities to improve how the marketing function operates and where investment should be focused.
- Support the company's international growth and help build the marketing capability needed for the next stage of the business.
Requirements
The ideal candidate will be a doer as well as a thinker.
They will have experience leading a marketing team and a strong understanding of performance marketing, but they won't be someone who wants to sit purely at strategy level.
They will be comfortable getting into the detail, working things out and rolling up their sleeves when needed.
They are likely to have
- Experience leading and developing a marketing team.
- Experience working with and managing external agencies.
- Brand Experiance
- A good understanding of PPC, SEO, CRM/email, affiliate and paid social.
- A broad view of marketing and an understanding of how the different channels work together.
- A strong commercial instinct and a focus on delivering measurable results.
- The ability to move comfortably between strategy and execution.
- Confidence to challenge ideas and suggest a different approach when they see a better way.
- An entrepreneurial mindset and a willingness to get things moving rather than wait for perfect conditions.
- Plenty of energy, enthusiasm and drive.
- The ability to work well in a fast-moving business where things aren't always neatly defined.
Ultimately, this role is for someone who wants to make things happen.
Someone who can look at the current marketing activity and see where there are opportunities to do more, do it better or do it differently.
They will be naturally curious and commercially minded, with the confidence to try something new and the resilience to learn when something doesn't work.
For the right person, this is much more than a traditional Head of Digital Marketing role. It's an opportunity to come in, make your mark and help build what comes next.
Head of Marketing in Warrington employer: Axon Moore Group Ltd Careers
Join a dynamic and rapidly growing PE-backed investment firm in South Manchester as a Finance Business Partner, where you'll enjoy a flexible hybrid working environment and a generous car allowance. This role not only offers exceptional exposure to senior leadership and a diverse portfolio of investments but also provides outstanding career development opportunities within a high-calibre team committed to your professional growth. With a focus on building strong relationships and driving value creation, this is an excellent opportunity for ambitious accountants looking to make a meaningful impact.
Contact Details:
Axon Moore Group Ltd Careers Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Warrington
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Axon Moore Group Ltd Careers and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Axon Moore Group Ltd Careers are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Axon Moore Group Ltd Careers on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Axon Moore Group Ltd Careers. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing in Warrington
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Axon Moore Group Ltd Careers. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Axon Moore Group Ltd Careers:Show us that you’ve done your homework! In your application, briefly mention what you admire about Axon Moore Group Ltd Careers’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Axon Moore Group Ltd Careers
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Axon Moore Group Ltd Careers will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Axon Moore Group Ltd Careers, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
