At a Glance
- Tasks: Lead B2C marketing strategy and develop creative campaigns for a key consumer brand.
- Company: Established consumer-focused business with a friendly, family-like culture.
- Benefits: Salary up to £45,000, monthly bonuses, hybrid working, and generous holiday allowance.
- Other info: Exciting opportunity to work in a dynamic environment with career growth potential.
- Why this job: Enjoy autonomy and the chance to shape a growing marketing function with your ideas.
- Qualifications: Experience in retail and consumer marketing, with a hands-on approach.
The predicted salary is between 35000 - 45000 £ per year.
Location: Warrington - Hybrid
Salary up to £45,000 plus bonus
I’m working with an established consumer-focused, product-led business in Warrington who are currently building out their marketing function, and they’re looking for a B2C & Retail Marketing Manager to take ownership of one of their key consumer brands. This is a really exciting opportunity for someone who wants more than just another Marketing Manager role. You’ll have real autonomy, plenty of scope to bring new ideas and the opportunity to shape how B2C marketing develops within the business.
What will you be doing?
- Owning the annual B2C marketing plan, budget and campaign calendar
- Developing campaigns around new products, seasonal activity and retail promotions
- Working closely with retail account teams and customers
- Improving product listings, digital shelf content, imagery, reviews and conversion
- Developing activity across social media, influencers, paid media, email and content
- Managing external agencies across creative, PR, social, content and paid media
- Briefing agencies and managing campaigns from initial idea through to delivery
- Managing budgets, timelines and campaign performance
- Working closely with Product, Commercial, Technical, Sales and Customer Services teams
- Making sure all customer-facing content is accurate, relevant and commercially focused
A big part of the role will be managing relationships with key retail customers, so you’ll need to be comfortable working with large retail accounts and understanding the pace and demands that come with them.
What are they looking for?
- The key thing here is retail and consumer marketing experience.
- You’ll ideally have worked within a B2C, retail, ecommerce or consumer-focused, product-led environment and be comfortable turning customer insight and commercial priorities into campaigns that deliver.
- You’ll ideally have experience across:
- Retail marketing
- Consumer/B2C marketing
- Ecommerce and digital content
- Product launches and campaigns
- Agency management and briefing
- Social, content, paid media or influencer activity
- Working with retail customers
- Campaign performance and analytics
Experience within home improvement, consumer products, ecommerce, DIY, electrical, interiors or another retailer-led category would be a bonus, but isn't essential. You’ll need to be creative and full of ideas, but also commercially minded and comfortable getting into the detail. This is a hands-on role, so they’re looking for someone who enjoys actually doing the work rather than simply managing a team who do it for them.
The business
This is a particularly exciting time to join as they’re building out their marketing function and looking for people who want to help shape it. You’ll have the freedom to look at what's currently in place, bring your own ideas and make improvements rather than simply stepping into a role where everything is already set in stone. The culture is friendly and personable, with a real family feel, but you’ll also have the structure and backing of a larger international organisation.
What's on offer?
- £35,000–£45,000 salary
- Flexibility around salary for the right person
- Monthly bonus of up to £300 based on company performance
- Hybrid working – 3 days in the Warrington office / 2 from home
- 20 days' holiday, increasing with length of service
- Office closure over Christmas, which doesn't come out of your holiday allowance
- Lots of autonomy and the opportunity to make the role your own
If you’re a retail/B2C marketer who wants to bring new ideas, take ownership and genuinely help shape a growing marketing function, I’d love to hear from you.
B2C & Retail Marketing Manager in Warrington employer: Axon Moore Group Ltd Careers
Join a dynamic and rapidly growing PE-backed investment firm in South Manchester as a Finance Business Partner, where you'll enjoy a flexible hybrid working environment and a generous car allowance. This role not only offers exceptional exposure to senior leadership and a diverse portfolio of investments but also provides outstanding career development opportunities within a high-calibre team committed to your professional growth. With a focus on building strong relationships and driving value creation, this is an excellent opportunity for ambitious accountants looking to make a meaningful impact.
Contact Details:
Axon Moore Group Ltd Careers Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land B2C & Retail Marketing Manager in Warrington
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Axon Moore Group Ltd Careers and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Axon Moore Group Ltd Careers are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Axon Moore Group Ltd Careers on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Axon Moore Group Ltd Careers. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace B2C & Retail Marketing Manager in Warrington
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Axon Moore Group Ltd Careers. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Axon Moore Group Ltd Careers:Show us that you’ve done your homework! In your application, briefly mention what you admire about Axon Moore Group Ltd Careers’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Axon Moore Group Ltd Careers
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Axon Moore Group Ltd Careers will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Axon Moore Group Ltd Careers, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
