At a Glance
- Tasks: Lead B2B marketing strategy and develop innovative campaigns across UK and international markets.
- Company: Established product-led business in Warrington with a dynamic marketing team.
- Benefits: Competitive salary, monthly bonuses, hybrid working, and increasing holiday allowance.
- Other info: Exciting opportunity for career growth in a developing marketing function.
- Why this job: Make your mark in a role with autonomy and the chance to shape marketing direction.
- Qualifications: Strong B2B marketing background, ideally in product or distribution sectors.
The predicted salary is between 35000 - 45000 £ per year.
Location: Warrington - Hybrid
Salary: Up to £45,000 + bonus
Axon Moore is currently partnered with an established product-led business in Warrington who are going through a really exciting period of change within their marketing function. They’re building out the team and are looking for a B2B & International Marketing Manager to take ownership of their B2B marketing activity across the UK, whilst also helping shape how campaigns and activity are adapted across international markets. This is a role where you’ll genuinely have the opportunity to make it your own. There are processes in place, but they’re looking for someone who will bring fresh ideas, challenge how things are currently done and take real ownership of their marketing stream.
What will you be doing?
- You’ll take the lead on the B2B marketing strategy, working closely with Sales, Product, Commercial and Technical teams to understand what the business needs and turn this into effective marketing activity.
- You’ll be involved across the full marketing lifecycle, including:
- Owning the B2B marketing plan, budget and campaign calendar
- Developing campaigns for wholesalers, distributors, contractors, installers and channel partners
- Supporting product launches and go-to-market activity
- Creating propositions, messaging and sales enablement materials
- Working with international teams to develop campaigns that can be adapted across different markets
- Managing external agencies across PR, content, digital and campaigns
- Taking briefs from internal teams and turning them into clear, commercially focused campaigns
- Managing agency relationships, budgets, deadlines and performance
- Working closely with Sales and Product to make sure marketing is commercially relevant
- Supporting and developing the International Marketing Coordinator/Executive
You’ll have plenty of autonomy, so we’re looking for someone who is happy to take ownership rather than waiting to be told what to do. You’ll have the opportunity to look at what’s currently in place, identify where things could be improved and put your own stamp on the function.
What are they looking for?
You’ll ideally have a strong background in B2B marketing, particularly within a product, channel, distribution or manufacturing-led environment. Experience within sectors such as construction, building products, manufacturing, engineering, electrical, industrial, wholesale or distribution would be particularly relevant, but we’re open to other product-led B2B backgrounds. What is important is that you understand B2B customers and channels and have experience working with things like:
- Wholesalers, distributors, contractors or installers
- Product and proposition marketing
- Integrated marketing campaigns
- Agency management and briefing
- Go-to-market activity
- Budgets and campaign performance
- International markets or adapting campaigns across different countries
You’ll need to be hands-on, commercially minded and comfortable working across lots of different projects at once. Just as importantly, you’ll be someone who enjoys getting to know people, building relationships across the business and bringing a positive, fresh approach.
The business
This is a brilliant time to join. The marketing function is being developed and there is a real opportunity to help shape how the team operates going forward.
What's on offer?
- £35,000–£45,000 salary
- Flexibility around salary for the right person
- Monthly bonus of up to £300 based on company performance
- Hybrid working – 3 days in the Warrington office / 2 from home
- 20 days' holiday, increasing with length of service
- Office closure over Christmas, which doesn't come out of your holiday allowance
- A genuinely autonomous role where you can make your mark
If you’re looking for a role where you can take ownership, bring new ideas and have a real influence on the direction of B2B marketing, I’d love to hear from you.
B2B & International Marketing Manager in Warrington employer: Axon Moore Group Ltd Careers
Join a dynamic and rapidly growing PE-backed investment firm in South Manchester as a Finance Business Partner, where you'll enjoy a flexible hybrid working environment and a generous car allowance. This role not only offers exceptional exposure to senior leadership and a diverse portfolio of investments but also provides outstanding career development opportunities within a high-calibre team committed to your professional growth. With a focus on building strong relationships and driving value creation, this is an excellent opportunity for ambitious accountants looking to make a meaningful impact.
Contact Details:
Axon Moore Group Ltd Careers Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land B2B & International Marketing Manager in Warrington
✨Show Your Creative Side
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We think you need these skills to ace B2B & International Marketing Manager in Warrington
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Axon Moore Group Ltd Careers. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Axon Moore Group Ltd Careers:Show us that you’ve done your homework! In your application, briefly mention what you admire about Axon Moore Group Ltd Careers’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Axon Moore Group Ltd Careers
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Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Axon Moore Group Ltd Careers will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
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✨Be Ready for Scenario-Based Questions
At Axon Moore Group Ltd Careers, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
