At a Glance
- Tasks: Lead exciting growth marketing campaigns and drive revenue in a dynamic B2B environment.
- Company: Join a growing tech company focused on data and innovation.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Collaborative team culture with a focus on creativity and innovation.
- Why this job: Make a real impact by shaping marketing strategies and driving pipeline success.
- Qualifications: 3+ years in growth marketing with experience in data services or technology.
The predicted salary is between 45000 - 55000 £ per year.
An exciting opportunity has arisen for an experienced Growth & Demand Generation Manager to join a growing B2B business operating within the data and technology space.
We are looking for someone with a proven track record in hands-on growth marketing, demand generation or B2B campaign management, who can take ownership of the campaigns and activity that drive pipeline and revenue.
Importantly, experience within data services, technology, utilities or telecoms is essential for this role.
The Role
Reporting to the Head of Marketing, you will take ownership of growth and demand generation activity, working closely with Sales, Product, Innovation, Delivery and the wider Marketing team.
You will be responsible for planning and delivering multi-channel campaigns, ABM programmes and lead generation activity, with clear accountability for pipeline contribution and performance.
Key responsibilities will include
- Owning and executing growth and demand generation activity
- Taking accountability for pipeline revenue contribution and reporting against targets
- Planning and delivering multi-channel campaigns across email, digital, social and content
- Developing and managing account-based marketing (ABM) programmes for key target accounts
- Working closely with Sales to align targeting, messaging and outreach
- Managing campaigns through Hub Spot, including workflows, landing pages, email journeys, lead nurturing and reporting dashboards
- Working alongside the Marketing Associate to deliver campaigns, events and content
- Contributing to paid media activity, including SEM and paid social
- Supporting wider marketing strategy, positioning and proposition development
- Contributing to events, webinars, thought leadership, PR, SEO, website and organic social activity
- Analysing campaign and pipeline performance and making data-led recommendations
- Supporting marketing budgeting and reporting
- Monitoring market and competitor activity and keeping up to date with sector trends
About You
We are looking for someone who can demonstrate
- At least 3 years' hands-on experience in growth marketing, demand generation or B2B campaign management
- Experience gained specifically within data services, technology, utilities or telecoms
- A proven track record of owning campaigns from planning through to delivery
- Clear evidence of contributing to pipeline and revenue
- Experience running or contributing to ABM programmes
- Practical experience using Hub Spot or a similar CRM / marketing automation platform
- Experience with workflows, landing pages, email journeys and campaign reporting
- A working understanding of paid media and SEM
- Strong analytical skills and confidence using campaign data to inform decisions
- Excellent written and verbal communication skills
- Experience working closely with Sales, Product and Commercial teams
- Strong planning and organisational skills, with the ability to manage multiple campaigns and deadlines
- A commercial mindset and genuine interest in how marketing activity translates into pipeline and revenue
- A hands-on, proactive and self-motivated approach
Desirable experience: - CIM or other relevant marketing qualification
- Experience with ABM or sales enablement platforms
- Experience with AI-assisted marketing or design tools
- Experience managing external agencies
- Event and webinar planning experience
The Opportunity
This is a great opportunity for an experienced growth or demand generation marketer to take genuine ownership of pipeline-driving activity within a growing business.
You will have the opportunity to shape campaigns, develop ABM programmes, work closely with Sales and contribute to the wider marketing strategy.
If you have demonstrable, hands-on growth or demand generation experience and have built your career within data services, technology, utilities or telecoms, we would love to hear from you.
Please note: the sector experience and hands-on growth / demand generation experience are essential requirements for this position.
INDBSO
Growth & Demand Generation Manager employer: Axon Moore Group Ltd Careers
Join a dynamic and rapidly growing PE-backed investment firm in South Manchester as a Finance Business Partner, where you'll enjoy a flexible hybrid working environment and a generous car allowance. This role not only offers exceptional exposure to senior leadership and a diverse portfolio of investments but also provides outstanding career development opportunities within a high-calibre team committed to your professional growth. With a focus on building strong relationships and driving value creation, this is an excellent opportunity for ambitious accountants looking to make a meaningful impact.
Contact Details:
Axon Moore Group Ltd Careers Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Growth & Demand Generation Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Axon Moore Group Ltd Careers and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Axon Moore Group Ltd Careers are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Axon Moore Group Ltd Careers on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Axon Moore Group Ltd Careers. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth & Demand Generation Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Axon Moore Group Ltd Careers. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Axon Moore Group Ltd Careers:Show us that you’ve done your homework! In your application, briefly mention what you admire about Axon Moore Group Ltd Careers’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Axon Moore Group Ltd Careers
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Axon Moore Group Ltd Careers will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Axon Moore Group Ltd Careers, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
