At a Glance
- Tasks: Drive new client acquisition in the UK automotive retail sector and build lasting relationships.
- Company: Join axleo, a cutting-edge call intelligence platform transforming dealership communications.
- Benefits: Competitive salary, uncapped commission, and real autonomy in your role.
- Other info: Opportunity to work with a product that addresses real dealership challenges.
- Why this job: Be the first BDM hire and shape your career path in a growing start-up.
- Qualifications: Proven B2B sales experience, ideally in the automotive industry.
The predicted salary is between 48000 - 48000 £ per year.
Dealerships lose deals on the phone every day and never know it. Calls go unanswered, finance disclosures get missed, and no manager has time to listen back. axleo fixes that. We analyse every sales call automatically and tell you exactly what is happening on your phones and what it is costing you. The platform is built and ready and we are now taking it to market. Now we want a self-driven BDM to own new client acquisition and become a familiar face across UK automotive retail.
About axleo: axleo is a call intelligence platform built for one job: UK dealership calls. We analyse every sales call automatically, scoring call quality, monitoring FCA and GDPR compliance, and surfacing coaching insights for sales teams and management. No manual listening. No guesswork. Just clarity on what is happening on your phones and what it is costing you.
The role: We are looking for a hungry, self-driven Business Development Manager to own new client acquisition across UK automotive retail. This is a field-based, relationship-first sales role. You will be on the phone, in the showroom, and in the boardroom.
What you will be doing:
- Identifying, approaching, and closing new dealership clients through LinkedIn, cold calling, physical visits, and your existing network
- Managing the full sales cycle from first contact through to signed contract
- Representing axleo at dealer group meetings, industry events, and face to face on the forecourt
- Building genuine long-term relationships with clients. This is not a churn-and-burn role
- Feeding market insight back to the team to sharpen our pitch and product direction
What we need:
- Proven B2B sales track record. You can point to deals you have closed, not just pipelines you have managed
- Automotive industry background. You understand how a dealership works, who holds the budget, and what a Sales Manager's week actually looks like
- Confident self-starter who does not need hand-holding to pick up the phone, book a meeting, or walk into a forecourt
- Strong communicator, equally comfortable presenting to a Dealer Principal and cold calling a Sales Manager
- Disciplined and organised. Clean pipeline, tight follow-ups, CRM updated without being asked
Highly desirable:
- Experience selling SaaS, tech, or data products, and an understanding of recurring revenue models
- Existing network within UK automotive retail: dealer groups, franchised dealers, or manufacturer contacts
- Experience in a start-up or early-stage environment where you have had to build from scratch
What we offer:
- Competitive base salary plus uncapped commission
- Commission on every client you bring in, including renewals
- Real autonomy. You own your patch
- First BDM hire, with a clear path to Senior BDM or Sales Lead as we scale
- A product that solves a problem every dealership has, backed by a team that knows the industry inside out
How to express interest: Hit Apply on this posting and attach your CV. In your application, tell us about a deal you are proud of closing and why automotive SaaS interests you. A 60-second intro video is welcome but not required. We read every application and reply with a quick call invite. Shortlisted candidates get a 15-minute founder call.
Business Development Manager in Reading employer: axleo
At axleo, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters autonomy and growth. As the first Business Development Manager, you'll have the unique opportunity to shape our client acquisition strategy in the UK automotive retail sector, backed by a competitive salary and uncapped commission. Join us to be part of a team that values innovation and provides real solutions to dealerships, all while enjoying the benefits of a supportive environment that encourages professional development.
