At a Glance
- Tasks: Drive growth and build a marketing engine for a decarbonised energy system.
- Company: Join Axle Energy, a fast-growing tech company transforming the energy landscape.
- Benefits: Equity, competitive salary, hybrid working, and enhanced parental leave.
- Other info: Be part of a diverse team with excellent career development opportunities.
- Why this job: Shape the future of energy markets while making a real impact.
- Qualifications: Experience in B2C growth marketing and data-driven decision-making.
The predicted salary is between 75000 - 200000 £ per year.
About Us
At Axle Energy, we're building the infrastructure that will underpin the decarbonised energy system.
Our software moves energy usage to times when electricity is cheap and green, by controlling vehicle charging, heating systems, and home batteries.
We control hundreds of thousands of energy assets.
We're building in a legacy industry and moving gigawatt-hours of electrons in the real world, but we operate at lightning speed, and we're growing the team to meet customer demand.
We're proud to be supported by world-leading investors, including Accel and Energize Capital.
Read more about what we're building here.
About the role
This role is for someone who can drive growth, generate demand, and build a repeatable marketing engine as Axle scales.
You'll be our first Growth Marketing hire and be responsible for shaping our growth marketing strategy from the ground up, experimenting with channels, campaigns and messaging to find what works and scale it.
You'll help Axle reach the right customers, bring our technology to market, and turn awareness into measurable commercial growth for our direct to consumer business.
We're looking for someone who combines commercial instinct with analytical rigour and creative thinking.
You'll move quickly, take ownership, and work closely with our commercial, product and leadership teams to turn ambitious growth targets into results.
- What you will be doing
- Building and executing targeted campaigns that reach priority audiences, generate qualified leads and contribute directly to user growth.
- Developing positioning, messaging, customer segmentation and launch strategies for new propositions, markets and customer segments.
- Testing and growing marketing channels, partnerships and campaigns to identify repeatable, cost-effective ways to acquire customers.
- Translating complex energy and technology concepts into clear messaging and content that resonates with our target audiences.
- Tracking acquisition, conversion and pipeline performance, using data and experimentation to improve marketing effectiveness and maximise commercial impact.
- Manage our community engagement in social forums (e. g. Facebook groups, Reddit etc.)
What we're looking for
Experience in a B2C growth marketing role.
You're data-driven but practical.
You run experiments and learn from the results, but also know when there isn't enough data and you need to trust your judgement.
You use AI tools to work smarter across marketing, from researching audiences and analysing data to building reports, automating workflows and creating content.
You're scrappy and hands-on.
You test ideas quickly, find ways to make a budget go further and get stuck into whatever needs doing.
You're comfortable building from scratch.
This is our first growth marketing hire, so you'll be shaping our approach, tools and processes as you go.
- Nice to have
- Experience with product analytics tools such as Post Hog.
- Experience with paid social, referral programmes or community-led growth.
Benefits
- A meaningful slice of equity in Axle, alongside a competitive salary.
- We operate with a deliberately flat structure.
- We aim to keep pay equitable across the company, with a 1:1 median ratio between founder and team compensation.
- The opportunity to directly shape the future of energy markets and accelerate the transition to a low-carbon world.
- Bi-annual retreats to strengthen team connection & shared purpose.
- Enhanced parental leave to support you through life's meaningful moments.
- Bupa private healthcare from day one of employment.
- Hybrid working - We have a dog-friendly office in Farringdon. To maximize collaboration, we ask that you spend 2-3 days a week in the office.
We are extremely keen to build a diverse company, and we're particularly eager to hear from candidates who don't fit the traditional role stereotypes.
- Interview process
- Initial interview
- Take-home exercise
- Final interview (in-person)
• Offer, references, and welcome to the team!
Compensation
- Compensation: £75K - £200K - Total Compensation (salary + equity) £75K - £200K
- #J-18808-Ljbffr
Growth Marketing in London employer: Axle Careers
At Axle Energy, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. Our team enjoys competitive compensation, including meaningful equity opportunities, and benefits such as enhanced parental leave and bi-annual retreats to strengthen connections. Located in Farringdon, our dog-friendly office promotes a hybrid working environment, allowing employees to thrive while contributing to the vital mission of transforming energy markets for a sustainable future.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Axle Careers and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Axle Careers are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Axle Careers on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Axle Careers. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Axle Careers. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Axle Careers:Show us that you’ve done your homework! In your application, briefly mention what you admire about Axle Careers’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Axle Careers
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Axle Careers will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Axle Careers, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
