At a Glance
- Tasks: Drive impactful marketing programs for IT and security decision-makers across EMEA.
- Company: Join a leading network technology company focused on innovation and collaboration.
- Benefits: Permanent employment with opportunities for growth in a dynamic environment.
- Other info: Be part of a diverse team committed to creating a smarter, safer world.
- Why this job: Make a real impact by translating complex tech into compelling marketing strategies.
- Qualifications: 10+ years in B2B marketing, preferably in tech or security sectors.
The predicted salary is between 59400 - 72600 £ per year.
Is your passion driving impactful marketing programs that resonate directly with IT and security decision-makers across EMEA? Are you a strategic, business-oriented marketing leader who thrives on translating complex technical capabilities into market-ready messaging and accelerating sales pipelines for business intelligence and operational efficiency solutions? If so, then read on…
Who is your future team?
You'll join our EMEA Demand Generation team, reporting to Clara Lakhdari, Manager, Demand Generation – EMEA. Together with your closest colleagues, you will drive demand generation across Europe, Middle East & Africa (EMEA), taking ownership of strategic marketing campaigns and multi-channel go-to-market execution. You will work closely with the Business Development team in EMEA, as well as regional Sales & Marketing teams, to position Axis as a clear leader in Operational Efficiency, Business Intelligence, and solution acceleration areas. You will be based in one of our EMEA offices—preferable in Luton/London (UK), Ismaning/Munich (Germany), or Paris (France).
What you'll do as a Solution Marketing Manager, EMEA?
To strengthen our market position and drive demand for our key solutions, you will lead and execute targeted marketing initiatives with a primary focus on operational efficiency, business intelligence, and acceleration areas personas. Your responsibilities will include:
- Strategic Campaign Development & Execution: Develop and implement comprehensive demand generation campaigns targeting Operational Efficiency, Business Intelligence, and acceleration area personas in collaboration with Business Development and regional teams. Lead multi-channel marketing execution—integrating content development, events, conferences, and digital tactics to maximize market impact.
- Content & Messaging: Define compelling value propositions for IT and security decision-makers, translating complex technical capabilities into market-ready messaging that ensures our value proposition resonates strongly with modern IT buyers.
- Performance Measurement & Optimization: Track and analyze campaign performance metrics to optimize effectiveness, lead quality, and ROI. Continuously refine strategies based on data insights, market feedback, and evolving regional demands.
- Collaboration & Stakeholder Alignment: Work closely with regional marketing and sales teams to ensure seamless campaign execution and local relevance. Act as the go-to marketing resource for the EMEA Business Development Team, bridging product capabilities with market-facing strategies.
Who we're looking for:
We seek a high-initiative, customer-oriented marketing professional with a deep understanding of the IT and security market, particularly within business intelligence and operational efficiency solutions. You are a strategic thinker with a proven ability to understand IT stakeholders and translate complex technology into compelling value propositions, backed by strong organizational and presentation skills.
Key qualities include:
- Deep Market Insight: Comprehensive understanding of the IT/security market and business intelligence/operational efficiency solutions, with a proven ability to connect with IT personas and bridge product capabilities with market-facing strategies.
- Campaign & GTM Expertise: Extensive experience driving holistic marketing programs that span content, events, sales enablement, and digital tactics.
- Exceptional Communicator: Excellent communication and presentation skills across all levels of stakeholders, including executive leadership and regional teams.
- Analytical & Results-Driven: Strong analytical mindset with proven experience measuring campaign effectiveness, lead quality, and optimizing for ROI.
- Collaborative & Proactive: A strong team player with a strategic, creative mindset, high self-initiative, and excellent organizational and follow-through skills.
We'd love to hear that you have:
- Bachelor’s degree in Marketing, Business Administration, or equivalent.
- 10+ years of proven track record in B2B marketing, preferably within tech, security, or advanced solution environments.
- Deep expertise in marketing campaigns, demand generation, and multi-channel go-to-market execution.
- Excellent written and verbal communication skills in English; additional languages are beneficial.
READY TO ACT? Apply now by submitting your CV and Cover Letter in English and be part of our dynamic team driving innovation and growth across the EMEA region!
Solution Marketing Manager - EMEA in Luton employer: Axis Communications AB
Axis Communications is an exceptional employer that fosters a collaborative and innovative work culture, where creativity and data-driven strategies come together to shape impactful marketing campaigns. Located in the UK, this role offers exciting career growth opportunities within a fast-growing global technology leader, alongside a competitive benefits package and a commitment to work-life balance. Join us to contribute to meaningful projects that enhance security and business performance while being part of a diverse and inclusive team.
StudySmarter Expert Advice🤫
We think this is how you could land Solution Marketing Manager - EMEA in Luton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Axis Communications AB and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Axis Communications AB are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Axis Communications AB on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Axis Communications AB. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Solution Marketing Manager - EMEA in Luton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Axis Communications AB. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Axis Communications AB:Show us that you’ve done your homework! In your application, briefly mention what you admire about Axis Communications AB’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Axis Communications AB
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Axis Communications AB will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Axis Communications AB, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
