Territory Manager – Surgical Instruments & Medical Devices (South West England & South Wales, Bournemouth, Basingstoke, Reading & Oxford)

Territory Manager – Surgical Instruments & Medical Devices (South West England & South

Location: South West England & South Wales

Basic Salary: Up to £65,000 DOE

Benefits: Company Car / Car Allowance + Benefits

Axira Partners has been exclusively retained by a well-established British manufacturer and supplier of surgical instruments and medical devices to recruit an ambitious, commercially driven Territory Manager across the South West & South Wales.

The business has an excellent reputation across the UK healthcare market and has recently been acquired by a major international MedTech group, creating significant opportunities for investment, expansion and future growth.

We are looking for a genuine new business hunter. Someone who thrives on identifying opportunities, opening doors, winning new accounts and driving significant territory growth.

The Opportunity – £1.5m Established Territory with Huge Growth Potential

This is what makes the opportunity particularly exciting.

The territory is already generating approximately £1.5 million in annual revenue, with an established customer base and strong relationships across NHS Trusts and private hospitals.

However, despite its current success, there is substantial untapped potential across the region.

Our client is looking for someone who can take an already successful territory and accelerate its growth through proactive business development, new customer acquisition and increased market penetration.

This is not simply an account management position. We need someone who will actively pursue new opportunities, challenge existing supplier relationships, develop new NHS accounts and maximise the potential of a broad surgical portfolio.

For the right individual, this is an opportunity to take ownership of a substantial territory, deliver exceptional growth and achieve earnings exceeding £100,000.

Our client offers an extensive portfolio of surgical instruments, specialist devices and associated services, supporting a wide range of surgical disciplines across NHS and private hospitals.

Key surgical specialties include:

• General Surgery: Reusable surgical instruments, retractors, forceps, scissors and specialist instrumentation.
• Cardiothoracic Surgery: Specialist instruments for cardiac and thoracic surgical procedures.
• Orthopaedics & Trauma: Specialist orthopaedic instrumentation, surgical wires, pins and associated products.
• Neurosurgery & Spinal Surgery: Precision instruments and specialist surgical equipment.
• Laparoscopic & Minimally Invasive Surgery: Reusable laparoscopic instruments, bipolar instruments and accessories.
• Plastic & Reconstructive Surgery: Specialist instruments for reconstructive and precision procedures.
• Gynaecology & Urology: Surgical instruments and specialist procedural equipment.
• ENT & Ophthalmology: Precision instruments for specialist surgical applications.
• Sterile Services & Decontamination: Instrument trays, sterilisation containers, baskets, instrument management and repair solutions.

The breadth of the portfolio provides significant opportunities to engage multiple surgical departments within the same hospital, introduce additional product ranges and develop long-term commercial partnerships.

Key Responsibilities

• Take full commercial ownership of an established £1.5m territory.
• Proactively identify, target and win new business across NHS and private hospitals.
• Develop relationships with Surgeons, Theatre Managers, Sterile Services Managers, Procurement and Clinical teams.
• Identify competitor-held accounts and create strategies to win market share.
• Expand existing customer relationships through cross-selling and portfolio development.
• Build and maintain a strong pipeline of new business opportunities.
• Develop and execute a strategic territory growth plan.
• Consistently deliver against ambitious revenue and growth targets.

The Ideal Candidate

We are specifically looking for a proactive, commercially ambitious HUNTER rather than someone who simply maintains existing accounts.

The successful individual will ideally demonstrate:

• A proven track record of winning new business and growing sales territories.
• Experience selling surgical instruments, surgical consumables, endoscopy, theatre equipment or sterile services solutions.
• Strong NHS hospital sales experience, with an understanding of clinical and procurement environments.
• The confidence to open new doors, challenge competitors and convert opportunities into revenue.
• Excellent relationship-building and consultative selling skills.
• A self-motivated, resilient and target-driven approach.
• The ambition to take a successful territory and significantly increase its revenue.

Candidates from adjacent medical device markets with strong hospital sales experience and demonstrable new business success will also be considered.

• Basic salary up to £65,000 DOE
• Established £1.5m territory with significant growth potential
• Company car until the end of the year, with a car allowance available thereafter
• Opportunity to join a growing British MedTech business backed by an international group

Why Consider This Opportunity?

This is a particularly exciting opportunity for an ambitious Territory Manager who wants more than simply maintaining an established customer base.

You’ll be joining a respected British business at a pivotal stage of growth, with a broad product portfolio, an established revenue base and considerable scope to win market share.

The foundations are already there. The opportunity now is to take the territory to the next level.

If you're a proven new business hunter who enjoys opening doors, developing relationships and delivering substantial sales growth, we'd be keen to hear from you.