Marketing manager in hospitality

Описание:

Axiom Hospitality is one of the UK's fastest-growing hotel management companies — and we're not slowing down. In a few short years we've grown to over 40 hotels, partnering with some of the world's most recognised brands including Hilton, Marriott, IHG and Radisson. Through our partnership with Pyramid Global Hospitality, we're connected not just across the UK but across the globe.

Задачи:

• Develop and execute the pre-opening, launch and ongoing marketing strategy for the first property and, from Phase 2, the flagship, in line with the wider collection
• Build brand awareness and establish each hotel as one of London's leading luxury lifestyle destinations
• Create integrated marketing campaigns across digital, social, PR, partnerships, events and paid media
• Work closely with Revenue Management and Commercial teams to drive occupancy, ADR and direct bookings
• Oversee photography, videography and creative content production to establish a premium brand identity
• Collaborate with Food & Beverage teams to promote restaurants, bars, wellness, events and experiences
• Manage agency relationships includng PR, creative, media buying and digital specialists
• Manage marketing budgets and ensure strong return on investment, with a structured annual marketing plan and trackable KPIs
• Manage social media accounts with strong visual and written content and active community engagement
• Lead all branded asset design — digital and offline collateral — meticulously in line with brand standards
• Lead marketing for the rebrand and pre-opening programme across all three hotels
• Shape brand identity, positioning, tone of voice and guidelines for the collection and each hotel, giving each a distinct character within a cohesive portfolio
• Build and manage integrated pre-opening and launch critical paths for each property, aligned with refurbishment, operational and commercial timelines
• Manage the transition from existing hotel brands across websites, booking channels, social, signage and collateral, and communicate clearly with guests and partners
• Work with operations, F&B and design teams to ensure every guest touchpoint reflects the new brand
• Build anticipation for each launch through PR, teaser campaigns, preview events and influencer engagement
• Manage pre-opening budgets and report on milestones to senior leadership
• Identify cross-property campaign, loyalty and partnership opportunities
• Oversee website performance, SEO and content strategy across the collection
• Develop CRM and email marketing initiatives to drive guest engagement and repeat business
• Oversee paid digital campaigns across Google, Meta and other relevant platforms
• Work with external agencies to optimise performance marketing activity
• Identify and develop partnerships with luxury, lifestyle and cultural brands
• Support influencer engagement and media activity
• Collaborate on launch events, seasonal campaigns and brand experiences that generate awareness and earned media

Требования:

• Minimum five years' marketing experience, with significant experience in hospitality, hotels, luxury or lifestyle brands
• Experience leading the pre-opening, launch or rebrand of a hotel, hospitality or consumer brand
• Strong understanding of digital marketing, CRM, social media and content marketing
• Experience managing marketing budgets and agency relationships
• Commercially focused — able to turn performance data and insight into action
• Excellent project management and organisational skills
• Outstanding written and verbal communication skills
• Experience managing and developing team members
• Будет плюсом: Experience working with independent or lifestyle hotel brands; Experience launching multiple hotels, or a hotel following refurbishment or rebranding; Knowledge of hotel distribution, direct booking strategies and revenue management; Experience working with brand partnerships and experiential marketing

Условия:

• Hotel discounts across all Axiom Hospitality hotels, with colleague rates and up to 50% off
• 28 days holiday, increasing annually
• Discounts across retail, restaurants, events and more through our benefits and rewards portal
• Access to our Employee Assistance Line to support your mental health and wellbeing
• Use of the Wagestream financial wellbeing platform, giving you instant access to your pay
• A complimentary Axiom Xcape stayover every year after one year of service
• A growing team with great training, progression and promotion opportunities
• Referral rewards
• Free meals while on shift
• Length of service awards at 1, 3, 5, 10 and 20 years — and more

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