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For Companies At a Glance
- Tasks: Lead digital marketing campaigns and optimise performance using data-driven strategies.
- Company: Join a forward-thinking tech company focused on B2B growth.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Exciting environment with a focus on innovation and career advancement.
- Why this job: Make an impact in a dynamic role that leverages cutting-edge marketing techniques.
- Qualifications: Experience in digital marketing, ABM, and data analysis required.
The predicted salary is between 40000 - 50000 £ per year.
Purpose of the Role
The Senior Demand Generation Marketing Executive is responsible for accelerating high‑quality pipeline growth across B2B markets through data‑driven, digitally led marketing programmes. The role focuses on planning and executing targeted campaigns with a strong emphasis on account‑based marketing (ABM), marketing automation and continuous performance optimisation.
Key Responsibilities
- Lead the Axians UK social media presence with consistent brand alignment.
- Develop and deliver integrated digital campaigns to increase traffic, engagement and pipeline.
- Create multi‑channel digital execution including paid, organic, email, automation and nurture programmes.
- Create high‑impact digital assets such as blogs, videos and thought leadership.
- Ensure digital content supports brand positioning, differentiation and campaign goals.
- Be the marketing champion for HubSpot: workflows, segmentation, automation, lead scoring and reporting.
- Manage funnel performance including scoring, segmentation, conversion optimisation and attribution.
- Lead data‑driven decision‑making to improve campaign targeting and efficiency.
- Develop and execute ABM programmes with tailored messaging for high‑value target accounts or segments.
- Use data to identify personas, triggers and intent signals.
- Leverage AI tools to optimise campaign planning and performance.
- Identify opportunities to integrate AI across the marketing funnel.
- Drive automation initiatives to scale personalised engagement.
- Adopt responsible use of AI and ensure alignment with brand, compliance and transparency guidelines.
- Conduct monthly KPI reporting on engagement, traffic, bounce rates, conversion and ROI.
- Produce insights and recommendations for continuous improvement.
- A/B test messaging, creative and workflows to optimise performance.
Key Skills
Senior Demand Generation Marketing Executive in Hampshire employer: Axians UK
Contact Detail:
Axians UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Demand Generation Marketing Executive in Hampshire
✨Tip Number 1
Get your networking game on! Connect with professionals in the B2B marketing space, especially those who are already in roles similar to the Senior Demand Generation Marketing Executive. Use platforms like LinkedIn to engage with their content and reach out for informational chats.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best digital campaigns, especially those involving ABM and marketing automation. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Don’t just apply; stand out! When you find a role that excites you, tailor your approach. Mention specific projects or results that align with the job description, like your experience with HubSpot or data-driven decision-making.
✨Tip Number 4
Keep learning and adapting! Stay updated on the latest trends in digital marketing and AI tools. Share your insights on social media or in relevant forums to showcase your expertise and passion for the field.
We think you need these skills to ace Senior Demand Generation Marketing Executive in Hampshire
Some tips for your application 🫡
Show Your Passion for Marketing: When you're writing your application, let your enthusiasm for demand generation and digital marketing shine through. We want to see that you’re not just ticking boxes but genuinely excited about the role and how you can contribute to our team.
Tailor Your Experience: Make sure to highlight your relevant experience in B2B marketing, especially with account-based marketing and automation tools like HubSpot. We love seeing how your past roles have prepared you for this position, so don’t hold back on those details!
Be Data-Driven: Since this role is all about data-driven decision-making, include specific examples of how you've used data to optimise campaigns in the past. We appreciate candidates who can demonstrate their analytical skills and how they’ve made a tangible impact.
Keep It Professional Yet Personal: While we want you to be professional, don’t forget to inject a bit of your personality into your application. We’re looking for someone who fits well with our culture, so feel free to share what makes you unique and why you’d be a great fit for StudySmarter!
How to prepare for a job interview at Axians UK
✨Know Your ABM Inside Out
Make sure you understand account-based marketing (ABM) thoroughly. Be ready to discuss how you've successfully implemented ABM strategies in the past, and think of specific examples where your efforts led to high-quality pipeline growth.
✨Showcase Your Data-Driven Mindset
Prepare to talk about how you've used data to drive marketing decisions. Bring examples of campaigns where you analysed performance metrics, made adjustments based on insights, and ultimately improved results. This will show that you're aligned with their focus on data-driven decision-making.
✨Demonstrate Your Digital Savvy
Familiarise yourself with various digital marketing channels and tools, especially HubSpot. Be ready to discuss how you've created multi-channel campaigns and utilised automation to enhance engagement. Highlight any experience you have with AI tools for campaign optimisation.
✨Prepare for KPI Discussions
Since the role involves managing funnel performance and reporting on KPIs, be prepared to discuss how you've tracked and reported on key metrics in previous roles. Think about how you can present your insights and recommendations for continuous improvement in a clear and impactful way.