Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead innovative marketing campaigns and drive high-quality pipeline growth in B2B markets.
- Company: Join Axians, a forward-thinking tech company with a collaborative spirit.
- Benefits: Enjoy competitive salary, shares scheme, hybrid working, and extensive health benefits.
- Why this job: Make an impact with data-driven marketing and cutting-edge AI tools.
- Qualifications: Experience in B2B digital marketing and strong skills in HubSpot and automation.
- Other info: Dynamic team environment with opportunities for personal and professional growth.
The predicted salary is between 40000 - 50000 ÂŁ per year.
Purpose of the Role
The Senior Demand Generation Marketing Executive is responsible for accelerating high‑quality pipeline growth across B2B markets through data‑driven, digitally led marketing programmes. The role focuses on planning and executing targeted campaigns with a strong emphasis on account‑based marketing (ABM), marketing automation and continuous performance optimisation.
Key Responsibilities
- Lead the Axians UK social media presence with consistent brand alignment.
- Develop and deliver integrated digital campaigns to increase traffic, engagement and pipeline.
- Create multi‑channel digital execution including paid, organic, email, automation and nurture programmes.
- Create high‑impact digital assets such as blogs, videos and thought leadership.
- Ensure digital content supports brand positioning, differentiation and campaign goals.
- Be the marketing champion for HubSpot: workflows, segmentation, automation, lead scoring and reporting.
- Manage funnel performance including scoring, segmentation, conversion optimisation and attribution.
- Lead data‑driven decision‑making to improve campaign targeting and efficiency.
- Develop and execute ABM programmes with tailored messaging for high‑value target accounts or segments.
- Use data to identify personas, triggers and intent signals.
- Leverage AI tools to optimise campaign planning and performance.
- Identify opportunities to integrate AI across the marketing funnel.
- Drive automation initiatives to scale personalised engagement.
- Adopt responsible use of AI and ensure alignment with brand, compliance and transparency guidelines.
- Conduct monthly KPI reporting on engagement, traffic, bounce rates, conversion and ROI.
- Produce insights and recommendations for continuous improvement.
- A/B test messaging, creative and workflows to optimise performance.
Key Skills & Competencies
- Strong social media experience and passion.
- Data analysis, segmentation and optimisation.
- Understanding of ABM strategy and execution.
- HubSpot expertise (automation, scoring, workflows).
- AI‑enabled prospecting and personalisation.
- Content creation for digital performance.
- Digital performance analytics and reporting.
- Good understanding of funnel metrics and attribution.
Experience & Qualifications
- Proven experience in a B2B (tech preferably) digital demand generation or growth marketing role.
- Strong background in digital campaign execution, automation and lead management.
- Experience using HubSpot or similar marketing automation systems, WordPress and strong Adobe skills.
- Demonstrated capability in ABM and data‑led targeting.
Personal Attributes
- Excellent verbal and written communication skills.
- Analytical and performance‑driven.
- Fast learner with an innovation mindset.
- Highly organised and execution‑focused.
- Strong communicator with digital storytelling abilities.
Salary & Benefits
Salary based on experience and location. Benefits include: company shares scheme, pension, medical insurance, financial planning support, death in service, Medicash healthcare cash plan, permanent total disability insurance, enhanced maternity/paternity/adoption pay, company sick pay, hybrid working, investment in personal and professional training, professional memberships, health checks, wellbeing training and support, employee assistance programme, flu jabs, eyecare and paid holiday.
Work Environment
Axians supports a hybrid work environment, but we work best in teams in person, either in our offices or on customer sites.
Senior Demand Generation Marketing Executive in Basingstoke employer: Axians UK
Contact Detail:
Axians UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Demand Generation Marketing Executive in Basingstoke
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and don’t be shy about reaching out on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work, especially if you’ve got some killer digital campaigns under your belt. This is your chance to shine and demonstrate how you can drive results.
✨Tip Number 3
Prepare for interviews like a pro! Research the company, understand their marketing strategies, and come armed with ideas on how you can contribute. We want to see your passion for demand generation and how you can leverage data-driven insights.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Senior Demand Generation Marketing Executive in Basingstoke
Some tips for your application 🫡
Show Your Passion for Digital Marketing: When you're writing your application, let your enthusiasm for digital marketing shine through! We want to see that you’re not just ticking boxes but genuinely excited about driving demand and creating impactful campaigns.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience with ABM, HubSpot, and data-driven strategies. We love seeing how your skills align with our needs, so don’t hold back on showcasing relevant projects!
Be Data-Driven: Since this role is all about data-driven decision-making, include specific examples of how you've used data to optimise campaigns in the past. We appreciate candidates who can demonstrate their analytical skills and results!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Axians UK
✨Know Your ABM Inside Out
Make sure you understand account-based marketing (ABM) thoroughly. Be ready to discuss how you've successfully executed ABM strategies in the past, and think of specific examples where your targeted messaging made a difference. This will show that you can hit the ground running.
✨Showcase Your HubSpot Expertise
Since HubSpot is a key tool for this role, brush up on your knowledge of its features like workflows, segmentation, and lead scoring. Prepare to share how you've used HubSpot or similar platforms to drive campaign success and optimise performance.
✨Bring Data to the Table
Data-driven decision-making is crucial for this position. Be prepared to discuss how you've used data analysis to improve campaign targeting and efficiency. Have some metrics or KPIs from previous campaigns ready to illustrate your impact.
✨Demonstrate Your Content Creation Skills
This role requires creating high-impact digital assets. Think about examples of blogs, videos, or other content you've produced that drove engagement. Highlight your storytelling abilities and how they align with brand positioning and campaign goals.