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For Companies At a Glance
- Tasks: Drive B2B marketing growth through innovative digital campaigns and data-driven strategies.
- Company: Join Axians UK, a dynamic tech services partner with a global reach.
- Benefits: Enjoy competitive salary, hybrid working, health insurance, and professional development opportunities.
- Other info: Be part of a supportive team that values innovation and personal growth.
- Why this job: Make an impact in a fun, collaborative environment while leveraging cutting-edge marketing technologies.
- Qualifications: Experience in B2B digital marketing, HubSpot expertise, and strong analytical skills.
The predicted salary is between 40000 - 50000 £ per year.
Purpose of the Role
The Senior Demand Generation Marketing Executive is responsible for accelerating high quality pipeline growth across B2B markets through data driven, digitally led marketing programmes. The role focuses on planning and executing targeted campaigns with a strong emphasis on Account Based Marketing (ABM), marketing automation and continuous performance optimisation.
KEY RESPONSIBILITIES
- Digital Demand Generation
- Lead Axians UK social media presence with consistent brand alignment.
- Develop and deliver integrated digital campaigns to increase traffic, engagement and pipeline.
- Create multi-channel digital execution including paid, organic, email, automation and nurture programmes.
- Content & Digital Asset Creation
- Create high-impact digital assets including blogs, videos and thought leadership.
- Ensure digital content supports brand positioning, differentiation and campaign goals.
- Marketing Technology & Data Ownership
- Be the marketing champion for HubSpot: workflows, segmentation, automation, lead scoring and reporting.
- Manage funnel performance including scoring, segmentation, conversion optimisation and attribution.
- Lead data-driven decision-making to improve campaign targeting and efficiency.
- ABM (Account-Based Marketing)
- Develop and execute ABM programmes with tailored messaging for high-value target accounts/segments.
- Use data to identify personas, triggers and intent signals.
- AI-Enabled Prospecting & Outreach
- Leverage AI tools to optimise campaign planning and performance.
- Identify opportunities to integrate AI across the marketing funnel.
- Drive automation initiatives to scale personalised engagement.
- Adopt responsible use of AI and ensure aligns with brand, compliance and transparency guidelines.
- Measurement & Optimisation
- Monthly KPI reporting including engagement, traffic, bounce rates, conversion and ROI.
- Produce insights and recommendations for continuous improvement.
- A/B test messaging, creative and workflows to optimise performance.
Key Skills & Competencies
- Strong social media experience and passion
- Data analysis, segmentation and optimisation
- Understand ABM strategy and execution
- HubSpot expertise (automation, scoring, workflows)
- AI-enabled prospecting and personalisation
- Content creation for digital performance
- Digital performance analytics and reporting
- Good understanding of funnel metrics and attribution
Experience & Qualifications
- Proven experience in a B2B (tech preferably) digital demand generation, or growth marketing role.
- Strong background in digital campaign execution, automation and lead management.
- Experience using HubSpot or similar marketing automation systems, WordPress and strong Adobe skills.
- Demonstrated capability in ABM and data led targeting.
Personal Attributes
- Excellent verbal and written communication skills.
- Analytical and performance driven.
- Fast learner with an innovation mindset.
- Highly organised and execution focused.
- Strong communicator with digital storytelling abilities.
SALARY & BENEFITS
- Salary is based on experience and location.
- Company Shares Scheme
- Pension
- Medical Insurance
- Financial Planning Support
- Death in Service
- Medicash Healthcare Cash Plan
- Permanent Total Disability Insurance
- Enhanced Maternity/Paternity/Adoption Pay
- Company Sick Pay
- Hybrid Working
- Investment in personal and professional training
- Professional Memberships
- Health checks
- Wellbeing training and support
- Employee Assistance Program
- Flu jabs
- Eyecare
- Paid holiday
WORK ENVIRONMENT
Axians is a fun and growing business both in the UK and globally. We are part of a network of businesses where you can learn from and work with peers worldwide to help you achieve your ambitions. Supporting our employees and customers is at the heart of who we are. This means we can support a hybrid work environment, but we always work best in teams in person, either in our offices or on customer sites.
ABOUT US
Axians UK is a technology services partner that delivers transformative solutions to accelerate our customers’ ambitions in today’s ever-changing world. Whether they need tried-and-tested platforms or cutting-edge innovation, we commit to customer excellence and invest in long-term thinking. The strength of Axians’ global network as part of VINCI Energies means our customers can rely on our incredible people to deploy technology that achieves critical operational outcomes, wherever you are and whatever your need.
Senior Demand Generation Marketing Executive in Basingstoke employer: Axians Networks Limited
Contact Detail:
Axians Networks Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Demand Generation Marketing Executive in Basingstoke
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and don’t be shy about reaching out on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work, especially if you’ve got some killer digital assets or campaigns under your belt. This is your chance to shine and demonstrate how you can drive demand generation like a pro.
✨Tip Number 3
Don’t forget to tailor your approach! When you’re applying for roles like the Senior Demand Generation Marketing Executive, make sure you highlight your experience with ABM and HubSpot. We want to see how you can bring value to the team right from the get-go.
✨Tip Number 4
Finally, apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and take the initiative to connect directly with us.
We think you need these skills to ace Senior Demand Generation Marketing Executive in Basingstoke
Some tips for your application 🫡
Show Off Your Skills: Make sure to highlight your experience in digital demand generation and ABM. We want to see how you've used data-driven strategies to drive results, so don’t hold back on those achievements!
Tailor Your Application: Customise your CV and cover letter to reflect the key responsibilities and skills mentioned in the job description. We love seeing candidates who take the time to align their experience with what we’re looking for.
Be Creative with Content: Since content creation is a big part of this role, feel free to include links to any blogs, videos, or digital assets you’ve created. Show us your storytelling abilities and how you can engage an audience!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Axians Networks Limited
✨Know Your ABM Inside Out
Make sure you understand Account-Based Marketing (ABM) thoroughly. Be ready to discuss how you've successfully executed ABM strategies in the past, including how you tailored messaging for high-value accounts. Bring examples of campaigns you've led and the results they achieved.
✨Showcase Your Data Skills
Since this role heavily relies on data-driven decision-making, be prepared to talk about your experience with data analysis and marketing technology, especially HubSpot. Highlight specific instances where your data insights led to improved campaign performance or conversion rates.
✨Demonstrate Your Content Creation Prowess
The ability to create high-impact digital assets is key. Bring samples of your work, such as blogs, videos, or other content that aligns with brand positioning. Discuss how your content has driven engagement and supported campaign goals in previous roles.
✨Be Ready to Discuss AI Integration
With AI playing a significant role in modern marketing, be prepared to share your thoughts on how you've leveraged AI tools in your campaigns. Discuss any automation initiatives you've implemented and how they scaled personalised engagement while ensuring compliance and transparency.