Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive growth and brand awareness in the Public Sector through innovative marketing strategies.
- Company: Join a leading global data and cloud technology company with a collaborative culture.
- Benefits: Enjoy a hybrid working pattern, competitive salary, and opportunities for professional development.
- Why this job: Make a real impact in the public sector while collaborating with dynamic teams.
- Qualifications: 7+ years of B2B marketing experience, preferably in enterprise software or SaaS.
- Other info: Fast-paced environment with excellent career growth opportunities and a focus on teamwork.
The predicted salary is between 60000 - 75000 £ per year.
A leading global data and cloud technology company is looking for a Senior Field Marketing Manager to join its UK & Ireland team on a 12-month maternity cover contract. This role focuses on driving growth and brand awareness within the Public Sector vertical across the UK, supporting organisations across government, healthcare, and education.
The successful candidate will design and execute high-impact field marketing programs tailored to the specific needs of public sector organisations. The role will focus on generating pipeline, supporting sales engagement, and navigating the unique procurement landscape within the public sector. This is a fast-paced and collaborative role, requiring close partnership with regional sales teams, sales development, and wider marketing stakeholders across Europe.
Key Responsibilities- Field Marketing Strategy & Execution
- Develop and implement a strategic marketing plan supporting Public Sector sales teams across the UK & Ireland.
- Deliver a mix of third-party industry conferences, company-led event series, and targeted public sector field events.
- Manage logistics and execution of all events, including vendor coordination, inventory management, and sales team alignment.
- Shape event themes and messaging relevant to public sector audiences.
- Partnership & Stakeholder Collaboration
- Work closely with alliances and partner marketing teams to support sponsorships and joint go-to-market initiatives within the public sector ecosystem.
- Maintain strong alignment with the Public Sector sales team on campaign messaging, pre- and post-event communications, and event promotion strategies.
- Campaign Performance & Optimisation
- Measure and evaluate the impact and ROI of regional marketing campaigns.
- Identify the most effective marketing channels, materials, and messaging for key public sector accounts.
- Plan and execute multi-channel marketing campaigns within a dedicated vertical budget.
- Manage project timelines while maintaining high brand and quality standards.
- Define and track KPIs focused on pipeline generation and deal acceleration.
- Act as the key liaison between public sector sales leadership and the wider marketing organisation.
- Represent the organisation professionally when working with external vendors, government stakeholders, and industry bodies.
- 7+ years of B2B marketing experience in enterprise software or SaaS environments.
- Experience marketing to the Public Sector / Government is highly desirable.
- Strong written and verbal English communication skills.
- Proven project management and campaign execution experience.
- Experience delivering large-scale field marketing campaigns, events, and executive programs.
- Strong organisational skills with the ability to anticipate sales team needs.
- Self-motivated with a proactive and collaborative mindset.
- Willingness to travel across the UK & Ireland to support events (approximately 1–2 times per quarter).
- Contract Type: 12-month fixed-term maternity cover
- Location: London
- Working Pattern: Hybrid – approximately 3 days per week in office
Senior Field Marketing Manager employer: AxiaMetrics
Contact Detail:
AxiaMetrics Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Field Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings.
✨Tip Number 2
Show up prepared! If you land an interview, make sure you know the company inside out. Research their recent projects, especially in the public sector, and come armed with ideas on how you can contribute to their goals.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s a great chance to reiterate why you’re the perfect fit.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might just be the perfect match for you. Plus, applying directly can sometimes give you a leg up in the process.
We think you need these skills to ace Senior Field Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Field Marketing Manager. Highlight your experience in B2B marketing, especially within the public sector, and showcase any relevant campaigns you've executed.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your skills align with our needs. Don’t forget to mention your experience with event management and stakeholder collaboration.
Showcase Your Achievements: When detailing your past roles, focus on quantifiable achievements. Did you increase pipeline generation or improve campaign ROI? Numbers speak volumes, so let us see the impact you've made!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at AxiaMetrics
✨Know Your Audience
Before the interview, research the public sector organisations that the company works with. Understand their challenges and how your marketing strategies can address them. This will show that you’re not just familiar with the role but also genuinely interested in making an impact.
✨Showcase Your Campaign Successes
Prepare specific examples of successful field marketing campaigns you've executed in the past. Highlight your role in these projects, the strategies you implemented, and the measurable outcomes. This will demonstrate your ability to drive growth and brand awareness effectively.
✨Collaborative Mindset
Emphasise your experience working closely with sales teams and other stakeholders. Be ready to discuss how you’ve fostered collaboration in previous roles, as this position requires strong partnerships across various teams. Share examples of how you aligned marketing efforts with sales goals.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's approach to public sector marketing and their expectations for the role. This not only shows your interest but also gives you a chance to assess if the company culture aligns with your values and work style.