At a Glance
- Tasks: Lead sales efforts in the UK, focusing on hardware OEMs and enterprise customers.
- Company: Join Axelera AI, a pioneering deep-tech startup transforming the AI landscape.
- Benefits: Attractive compensation, pension plan, employee insurances, and company shares.
- Other info: Hybrid role with opportunities for travel and collaboration across Europe.
- Why this job: Shape the future of AI while driving innovation in a dynamic environment.
- Qualifications: 10+ years in enterprise sales with a focus on Edge AI and technology partnerships.
The predicted salary is between 80000 - 100000 £ per year.
About Us
Axelera AI is not your regular deep-tech startup. We are creating the next-generation AI platform to support anyone who wants to help advancing humanity and improve the world around us. In just four years, we have raised a total of $370 million and have built a world-class team of 220+ employees (including 49+ PhDs with more than 40,000 citations), both remotely from 18 different countries and with offices in Belgium, France, Switzerland, Italy, the UK, headquartered at the High Tech Campus in Eindhoven, Netherlands. We have also launched our Metis™ AI Platform, which achieves a 3-5x increase in efficiency and performance, and have visibility into a strong business pipeline exceeding $100 million. Our unwavering commitment to innovation has firmly established us as a global industry pioneer. Are you up for the challenge?
Position Overview
We are seeking a seasoned Sales Director to lead and expand our sales efforts across the UK market, with a primary focus on hardware OEMs and enterprise customers in the industrial, automotive, and manufacturing sectors. Based in the UK, this strategic leadership role is essential for driving revenue, strengthening our market presence, and building long-term customer relationships in one of Europe’s most innovation-driven technology ecosystems. The ideal candidate will bring strong technical fluency, a proven record in enterprise sales, and the ability to navigate the UK’s regulatory, procurement, and partner landscapes.
Key responsibilities:
- Develop and Execute the UK Sales Strategy: Design and implement a comprehensive sales strategy tailored to the UK’s industrial ecosystem and mature OEM networks. Focus on long-term account development, recurring revenue models, and value-based solution selling.
- Drive Regional Revenue and Market Penetration: Own overall sales performance in the UK, focusing on pipeline growth, strategic account expansion, and market share development. Leverage vertical expertise in Industry 4.0, automotive innovation, and smart manufacturing.
- Manage Strategic OEM and Enterprise Accounts: Cultivate and grow relationships with major hardware OEMs and enterprise clients across the UK. Understand complex technical requirements and public/private procurement processes to deliver scalable Edge AI solutions that align with regulatory and operational standards.
- Build Strategic Partnerships: Identify and formalise partnerships with system integrators, industrial alliances, and technology distributors in the UK. Lead co-selling and joint go-to-market initiatives to expand reach and strengthen brand credibility.
- Lead Sales Operations: Recruit, mentor, and manage a high-performing local sales team where appropriate. Build a results-oriented culture with structured planning, forecasting, and accountability aligned with both quarterly targets and long-term growth objectives.
- Leverage Technical Expertise in Edge AI: Effectively communicate the business and technical value of Edge AI and computer vision solutions to technical stakeholders and C-level executives. Act as a trusted advisor and thought leader within the UK industrial technology ecosystem.
- Cross-Functional Collaboration: Collaborate closely with global product, marketing, and engineering teams to align the product roadmap with market needs, ensuring strong product-market fit and timely go-to-market execution in the UK.
- Market Engagement and Travel: Travel across the UK to meet key customers, attend trade shows and industry events (e.g., Advanced Engineering UK, Subcon, or UK Manufacturing Week), and engage with the broader innovation ecosystem. Maintain deep insight into local market dynamics, trends, and opportunities.
Qualifications:
- Bachelor’s or Master’s degree in a technical field (e.g., Computer Science, Electrical Engineering, or related discipline).
- 10+ years of enterprise sales or business development experience in high-tech industries, ideally with a focus on Edge AI, computer vision, or embedded systems.
- Proven track record working with hardware OEMs, industrial clients, and technology partners in the UK.
- Demonstrated success in building regional sales strategies and consistently meeting or exceeding revenue objectives.
- Excellent communication, negotiation, and leadership skills suited to complex enterprise environments.
- Fluency in English is required; knowledge of additional European languages is a plus.
- Willingness and ability to travel regularly across the UK and Europe.
Location: This is a hybrid/remote role based in the UK, with frequent travel to customer and partner sites across the country. Proximity to major industrial and technology hubs (e.g., Midlands, Greater London, Manchester) is preferred.
What we offer: This is your chance to shape and be part of a dynamic, fast-growing, international organization. We offer an attractive compensation package, including a pension plan, extensive employee insurances and the option to get company shares. An open culture that supports creativity and continual innovation is awaiting you. Collaborative ownership and freedom with responsibility is characteristic for the way we act and work as a team. At Axelera AI, we wholeheartedly embrace equal opportunity and hold diversity in the highest regard. Our steadfast commitment is to cultivate a warm and inclusive environment that empowers and celebrates every member of our team. We welcome applicants from all backgrounds to join us in shaping the future of AI.
Hybrid UK Edge AI Sales Director — OEM & Enterprise in London employer: Axelera
Axelera AI is an exceptional employer, offering a unique opportunity to be part of a pioneering team at the forefront of AI innovation. With a strong focus on employee growth, we provide an attractive compensation package, including pension plans and share options, alongside a collaborative culture that fosters creativity and inclusivity. Our hybrid work model allows for flexibility while engaging with key industry players across the UK, making it an ideal environment for those looking to make a meaningful impact in the technology sector.
StudySmarter Expert Advice🤫
We think this is how you could land Hybrid UK Edge AI Sales Director — OEM & Enterprise in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks at events, trade shows, or even online forums. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Research the company inside out. Know their products, culture, and recent news. This will help you tailor your conversations and show you're genuinely interested in what they do.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with their needs. Highlight your successes in enterprise sales and how you can drive revenue for them.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our innovative team at Axelera AI.
We think you need these skills to ace Hybrid UK Edge AI Sales Director — OEM & Enterprise in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role. Highlight your experience in enterprise sales and any specific achievements related to Edge AI or similar technologies. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about AI and how your background aligns with our mission. Be genuine and let your personality come through – we love that!
Showcase Your Technical Fluency:Since this role requires strong technical knowledge, don’t shy away from mentioning your expertise in Edge AI, computer vision, or related fields. We’re looking for someone who can communicate complex ideas clearly, so give us examples of how you've done this before.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Axelera
✨Know Your Edge AI Inside Out
Make sure you brush up on your knowledge of Edge AI and computer vision solutions. Be ready to discuss how these technologies can benefit hardware OEMs and enterprise clients, especially in the industrial and automotive sectors. This will show that you’re not just a sales director but a trusted advisor who understands the technical landscape.
✨Tailor Your Sales Strategy
Prepare to present a tailored sales strategy for the UK market. Highlight your experience with long-term account development and value-based solution selling. Think about how you can leverage your understanding of the local market dynamics to drive revenue and market penetration.
✨Showcase Your Relationship-Building Skills
Be ready to share examples of how you've cultivated relationships with major OEMs and enterprise clients. Discuss your approach to managing complex procurement processes and how you’ve successfully navigated partnerships in the past. This will demonstrate your ability to build strategic partnerships that align with the company's goals.
✨Engage with the Innovation Ecosystem
Familiarise yourself with key industry events and trade shows relevant to the role. Mention any past experiences attending such events and how they helped you engage with customers and partners. This shows your commitment to staying connected within the innovation ecosystem and your proactive approach to market engagement.
