At a Glance
- Tasks: Lead sales efforts in the UK for cutting-edge Edge AI solutions.
- Company: Join Axelera AI, a pioneering deep-tech startup transforming the AI landscape.
- Benefits: Attractive compensation, pension plan, employee insurances, and share options.
- Other info: Hybrid role with travel opportunities across the UK and Europe.
- Why this job: Shape the future of AI while driving innovation in a dynamic environment.
- Qualifications: 10+ years in enterprise sales with a focus on high-tech industries.
The predicted salary is between 80000 - 100000 £ per year.
About Us
Axelera AI is not your regular deep-tech startup. We are creating the next-generation AI platform to support anyone who wants to help advancing humanity and improve the world around us. In just four years, we have raised a total of $370 million and have built a world-class team of 220+ employees (including 49+ PhDs with more than 40,000 citations), both remotely from 18 different countries and with offices in Belgium, France, Switzerland, Italy, the UK, headquartered at the High Tech Campus in Eindhoven, Netherlands. We have also launched our Metis™ AI Platform, which achieves a 3-5x increase in efficiency and performance, and have visibility into a strong business pipeline exceeding $100 million. Our unwavering commitment to innovation has firmly established us as a global industry pioneer.
Position Overview
We are seeking a seasoned Sales Director to lead and expand our sales efforts across the UK market, with a primary focus on hardware OEMs and enterprise customers in the industrial, automotive, and manufacturing sectors. Based in the UK, this strategic leadership role is essential for driving revenue, strengthening our market presence, and building long-term customer relationships in one of Europe’s most innovation-driven technology ecosystems. The ideal candidate will bring strong technical fluency, a proven record in enterprise sales, and the ability to navigate the UK’s regulatory, procurement, and partner landscapes.
Key responsibilities:
- Develop and Execute the UK Sales Strategy: Design and implement a comprehensive sales strategy tailored to the UK’s industrial ecosystem and mature OEM networks. Focus on long-term account development, recurring revenue models, and value-based solution selling.
- Drive Regional Revenue and Market Penetration: Own overall sales performance in the UK, focusing on pipeline growth, strategic account expansion, and market share development. Leverage vertical expertise in Industry 4.0, automotive innovation, and smart manufacturing.
- Manage Strategic OEM and Enterprise Accounts: Cultivate and grow relationships with major hardware OEMs and enterprise clients across the UK. Understand complex technical requirements and public/private procurement processes to deliver scalable Edge AI solutions that align with regulatory and operational standards.
- Build Strategic Partnerships: Identify and formalise partnerships with system integrators, industrial alliances, and technology distributors in the UK. Lead co-selling and joint go-to-market initiatives to expand reach and strengthen brand credibility.
- Lead Sales Operations: Recruit, mentor, and manage a high-performing local sales team where appropriate. Build a results-oriented culture with structured planning, forecasting, and accountability aligned with both quarterly targets and long-term growth objectives.
- Leverage Technical Expertise in Edge AI: Effectively communicate the business and technical value of Edge AI and computer vision solutions to technical stakeholders and C-level executives. Act as a trusted advisor and thought leader within the UK industrial technology ecosystem.
- Cross-Functional Collaboration: Collaborate closely with global product, marketing, and engineering teams to align the product roadmap with market needs, ensuring strong product-market fit and timely go-to-market execution in the UK.
- Market Engagement and Travel: Travel across the UK to meet key customers, attend trade shows and industry events (e.g., Advanced Engineering UK, Subcon, or UK Manufacturing Week), and engage with the broader innovation ecosystem. Maintain deep insight into local market dynamics, trends, and opportunities.
Qualifications:
- Bachelor’s or Master’s degree in a technical field (e.g., Computer Science, Electrical Engineering, or related discipline).
- 10+ years of enterprise sales or business development experience in high-tech industries, ideally with a focus on Edge AI, computer vision, or embedded systems.
- Proven track record working with hardware OEMs, industrial clients, and technology partners in the UK.
- Demonstrated success in building regional sales strategies and consistently meeting or exceeding revenue objectives.
- Excellent communication, negotiation, and leadership skills suited to complex enterprise environments.
- Fluency in English is required; knowledge of additional European languages is a plus.
- Willingness and ability to travel regularly across the UK and Europe.
Location
This is a hybrid/remote role based in the UK, with frequent travel to customer and partner sites across the country. Proximity to major industrial and technology hubs (e.g., Midlands, Greater London, Manchester) is preferred.
What we offer
This is your chance to shape and be part of a dynamic, fast-growing, international organization. We offer an attractive compensation package, including a pension plan, extensive employee insurances and the option to get company shares. An open culture that supports creativity and continual innovation is awaiting you. Collaborative ownership and freedom with responsibility is characteristic for the way we act and work as a team. At Axelera AI, we wholeheartedly embrace equal opportunity and hold diversity in the highest regard. Our steadfast commitment is to cultivate a warm and inclusive environment that empowers and celebrates every member of our team. We welcome applicants from all backgrounds to join us in shaping the future of AI.
Hybrid UK Edge AI Sales Director — OEM & Enterprise in Bristol employer: Axelera
Axelera AI is an exceptional employer, offering a dynamic and inclusive work culture that fosters creativity and innovation. With a strong commitment to employee growth, we provide extensive benefits including an attractive compensation package, pension plan, and opportunities for equity ownership. Located in the UK, you will be part of a pioneering team at the forefront of AI technology, working collaboratively to make a meaningful impact on the world.
StudySmarter Expert Advice🤫
We think this is how you could land Hybrid UK Edge AI Sales Director — OEM & Enterprise in Bristol
✨Tip Number 1
Network like a pro! Attend industry events and trade shows, especially those related to AI and technology. This is your chance to meet potential employers face-to-face and make a lasting impression.
✨Tip Number 2
Leverage LinkedIn to connect with key players in the industry. Send personalised messages to introduce yourself and express your interest in their work. Remember, it’s all about building relationships!
✨Tip Number 3
Prepare for interviews by researching the company and its products thoroughly. Be ready to discuss how your experience aligns with their needs, especially in Edge AI and enterprise sales.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Hybrid UK Edge AI Sales Director — OEM & Enterprise in Bristol
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Sales Director. Highlight your experience in enterprise sales, especially in Edge AI and working with OEMs. We want to see how your background aligns with our mission!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about AI and how you can drive sales in the UK market. Be specific about your achievements and how they relate to our goals.
Showcase Your Technical Fluency:Since this role requires strong technical knowledge, don’t shy away from mentioning your expertise in Edge AI and related technologies. We’re looking for someone who can communicate complex ideas clearly to both technical and non-technical stakeholders.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss any important updates from us!
How to prepare for a job interview at Axelera
✨Know Your Stuff
Make sure you have a solid understanding of Edge AI and its applications in the industrial, automotive, and manufacturing sectors. Brush up on the latest trends and technologies, as well as Axelera AI's Metis™ AI Platform, so you can speak confidently about how it can benefit potential clients.
✨Tailor Your Strategy
Prepare to discuss your approach to developing and executing a sales strategy specifically for the UK market. Think about how you would address the unique challenges and opportunities within the local ecosystem, especially when it comes to hardware OEMs and enterprise customers.
✨Showcase Your Relationships
Be ready to highlight your experience in managing strategic accounts and building long-term relationships with key stakeholders. Share specific examples of how you've navigated complex procurement processes and delivered value-based solutions in previous roles.
✨Engage with Enthusiasm
Demonstrate your passion for innovation and technology during the interview. Engage with the interviewers by asking insightful questions about their vision for the future of AI and how you can contribute to their goals. This will show that you're not just looking for a job, but are genuinely interested in being part of their mission.
