At a Glance
- Tasks: Manage paid social accounts and drive strategy across platforms like Meta, TikTok, and Pinterest.
- Company: Join Axe & Kettle, a women-led digital marketing agency focused on luxury brands.
- Benefits: Enjoy a competitive salary, flexible remote work, and 25 days holiday plus your birthday off.
- Other info: Opportunity for growth, learning, and collaboration in an inclusive workplace.
- Why this job: Be part of a creative team that values curiosity and strategic thinking in a dynamic environment.
- Qualifications: 3+ years managing paid social campaigns, ideally with luxury or fashion brands experience.
The predicted salary is between 32000 - 40000 € per year.
Location: UK Based / Remote with occasional travel to London or client offices
Salary: Competitive, up to £40,000 depending on experience and capability
Reports To: Head of Performance
About Us
Axe & Kettle is an independent, women-led digital marketing agency working across luxury, fashion, beauty, lifestyle and homeware brands. We bring together brand, creative and performance thinking to help premium brands drive meaningful, measurable growth while protecting long-term brand value. Our work spans paid media, brand and content strategy, SEO, email and digital experience, and we work closely with clients as an extension of their in-house teams. We care deeply about clear thinking, strong relationships and delivering work that genuinely moves brands forward, without the usual agency fluff. As a team, we value curiosity, collaboration, transparency and creating an environment where people feel trusted, supported and able to grow.
Role Overview
We’re looking for a Paid Social Account Manager to join our performance team, managing key client accounts and driving paid social strategy across Meta, Pinterest, TikTok and other paid social platforms, with a basic understanding of Google Ads and wider paid media channels. This role goes beyond channel execution. We’re looking for someone who is commercially curious, strategically minded and confident communicating directly with clients. You should be comfortable looking at the bigger picture across performance, customer behaviour and wider business performance, not just individual platform metrics. Creative thinking is also a key part of the role. As paid social platforms continue to evolve, particularly with Meta’s increasing focus on creative as a primary performance driver, we’re looking for someone who understands what makes effective creative for paid social, particularly within luxury, fashion and premium brands. You should feel confident reviewing creative performance, feeding back on what is and isn’t working, and briefing new creative ideas and testing approaches collaboratively with clients and creative teams. We’re also looking for someone who is excited by how AI and automation are changing the industry and is actively exploring ways to use new tools to improve efficiency, insight, reporting and creative thinking. We still believe strongly in strategic thinking, human judgement and brand nuance, particularly within luxury and premium brands, so we’re looking for someone who can thoughtfully balance both. Experience working with premium, luxury or fashion brands is highly advantageous, alongside an understanding of the balance between brand protection and commercial performance. You’ll work closely with our Head of Performance and the rest of the A&K team to deliver thoughtful, high-quality work across a portfolio of exciting brands.
Key Responsibilities
- Account Management
- Lead day-to-day management of client paid social accounts, ensuring campaigns align with client goals and wider business objectives
- Build strong, trusted client relationships through proactive communication and strategic thinking
- Lead client calls confidently, presenting performance updates, recommendations and next steps clearly
- Manage project timelines, actions and priorities across accounts
- Campaign Strategy & Execution
- Create, implement and optimise paid social strategies tailored to client objectives, focusing on performance, growth and ROI
- Develop audience targeting, testing frameworks and campaign structures across Meta, Pinterest, TikTok and other paid social platforms
- Work closely with creative teams on ad concepts, creative briefs and testing approaches
- Make strategic recommendations around landing pages, messaging and customer journey improvements
- Ensure campaigns are set up accurately and maintained to a high standard
- Support Google Ads activity where needed, working alongside wider performance team support
- Performance Monitoring & Reporting
- Monitor and analyse campaign performance using platform data alongside GA4, Shopify and attribution tools to understand wider business performance
- Use both hard and soft metrics to assess performance, including on-site behaviour and customer engagement
- Deliver weekly, monthly and quarterly reporting with clear, actionable insights and recommendations
- Lead performance reviews and strategic discussions with clients
- Identify opportunities for automation, AI tools and improved efficiencies across reporting and analysis
- Collaboration & Team Support
- Work collaboratively across paid, SEO, CRM, brand and creative projects where needed
- Support and mentor junior team members where needed
- Contribute to audits, pitches and wider business development opportunities
Skills & Experience
- Experience
- 3+ years of experience managing paid social campaigns, ideally within an agency environment
- Proven experience managing a variety of budgets and driving strong commercial performance
- Experience working with fashion, lifestyle, luxury or premium brands is very advantageous
- Skills
- Strong understanding of Meta Ads, Pinterest Ads and TikTok Ads platforms
- Basic understanding of Google Ads and wider paid media channels
- Ability to interpret data and translate it into clear strategic recommendations
- Comfortable working across full-funnel strategy, not just channel execution
- Ability to look at the bigger picture and understand wider business performance beyond paid media channels alone
- Strong client communication and presentation skills, with confidence leading calls and presenting recommendations
- Keen eye for detail to ensure campaigns are set up and delivered accurately
- Strong interest in paid media trends, AI tools and platform developments, with a willingness to continuously test, learn and adapt
- Ability to use AI and automation tools thoughtfully to improve workflows, reporting, analysis and creative thinking while maintaining accuracy, strategic thinking and attention to detail
- Experience using GA4, Shopify and attribution tools preferred
- Experience with TikTok and/or Snapchat campaigns preferred
- Ability to work independently while contributing positively to a collaborative team environment
- Additional
- Google or Meta certifications are a plus
- We would consider part-time applicants for the role
What We Offer
- Flexible, remote-friendly working environment with occasional travel to London and client offices
- Opportunity to work across exciting luxury, fashion and lifestyle brands
- Supportive culture that encourages growth, learning and career development
- Competitive salary and benefits package including: 25 days holiday or pro-rata, your birthday off, 2 duvet days
Equity, Diversity & Inclusion
Axe & Kettle is committed to building a diverse, inclusive and equitable workplace where everyone feels valued, respected and supported. We welcome applications from people of all backgrounds, experiences and identities, and we actively encourage applications from groups that are underrepresented within our industry. If you require any adjustments or support during the recruitment process, please let us know.
To Apply:
Please send your CV and a brief cover letter outlining your experience and interest in the role to us. We’re interested in hearing your own thoughts, perspective and communication style, so while we’re very open to the thoughtful use of AI tools, we’d encourage applications that feel personal and genuinely reflective of you. Join Axe & Kettle and be part of a team where thoughtful strategy, creativity and commercial thinking come together to build meaningful growth for brands.
Paid Social Account Manager in London employer: Axe & Kettle
Axe & Kettle is an exceptional employer that fosters a supportive and inclusive work culture, allowing employees to thrive in a flexible, remote-friendly environment while engaging with exciting luxury and fashion brands. With a strong emphasis on personal growth, collaboration, and strategic thinking, team members are encouraged to explore innovative solutions and develop their skills, making it a rewarding place for those seeking meaningful employment in the digital marketing space.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Account Manager in London
✨Tip Number 1
Get to know the company inside out! Research Axe & Kettle's recent campaigns and their approach to luxury brands. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Practice your pitch! Be ready to discuss your experience with paid social strategies, especially on platforms like Meta and TikTok. Highlight specific successes and how you can bring that expertise to their team.
✨Tip Number 3
Network like a pro! Connect with current or former employees on LinkedIn. A friendly chat can give you insider tips and might even lead to a referral, which is always a bonus!
✨Tip Number 4
Don’t forget to showcase your creative side! Prepare examples of past campaigns where you’ve contributed creatively. This role values innovative thinking, so let your creativity shine during interviews!
We think you need these skills to ace Paid Social Account Manager in London
Some tips for your application 🫡
Be Yourself:When you're writing your CV and cover letter, let your personality shine through! We want to see the real you, so don’t be afraid to express your thoughts and style. Remember, we’re looking for genuine reflections of who you are.
Tailor Your Application:Make sure to customise your CV and cover letter for the Paid Social Account Manager role. Highlight your experience with luxury and premium brands, and show us how your skills align with our needs. A tailored application shows us you’re serious about joining our team!
Showcase Your Achievements:Don’t just list your responsibilities; share your successes! Use specific examples of how you've driven performance in previous roles, especially in paid social campaigns. We love seeing measurable results that demonstrate your impact.
Keep It Clear and Concise:While we appreciate creativity, clarity is key! Make sure your application is easy to read and straight to the point. Avoid jargon and fluff – we want to understand your experience and ideas without wading through unnecessary details.
How to prepare for a job interview at Axe & Kettle
✨Know Your Platforms Inside Out
Make sure you’re well-versed in the specifics of Meta, Pinterest, and TikTok ads. Brush up on the latest trends and features of these platforms, as well as how they can drive performance for luxury and premium brands. Being able to discuss recent updates or case studies will show your enthusiasm and expertise.
✨Showcase Your Creative Thinking
Prepare to discuss examples of successful campaigns you've managed, particularly those that required creative problem-solving. Think about how you can articulate what makes effective creative for paid social, especially in the context of fashion and luxury brands. Bring ideas for potential campaigns to the table!
✨Demonstrate Your Strategic Mindset
Be ready to talk about how you approach campaign strategy beyond just execution. Highlight your ability to analyse data and translate it into actionable insights. Discuss how you’ve previously aligned campaigns with broader business objectives and how you can do the same for Axe & Kettle.
✨Build Rapport with Confidence
Since strong client relationships are key, practice your communication skills. Prepare to lead discussions confidently, presenting performance updates and recommendations clearly. Think about how you can establish trust and demonstrate your proactive approach to client management during the interview.
