At a Glance
- Tasks: Drive lead generation and execute multi-channel campaigns to boost sales.
- Company: Join AXD, a dynamic B2B marketing agency with global tech clients.
- Benefits: Enjoy WFH Fridays, competitive salary, and opportunities for growth.
- Other info: Fast-paced environment with a small, collaborative team and excellent career prospects.
- Why this job: Make a real impact in a hands-on role focused on performance and results.
- Qualifications: 4+ years in digital marketing with strong skills in lead generation and paid media.
The predicted salary is between 35000 - 45000 € per year.
5 days per week (Monday - Friday) 8.30am – 5pm WFH Friday Ancoats, Manchester (office-based). This is a hands‑on, performance‑driven role for a marketer who can generate, nurture, and convert leads into qualified sales opportunities.
We’re looking for someone who combines strong digital execution with commercial awareness, someone focused on performance, revenue, and continuous optimisation. We are AXD, a specialist B2B marketing agency. We are a small team and are proud to have global clients, including some of the world's largest technology companies. We are now entering our next stage of growth, and this position will play a crucial role in expanding our customer base and delivering measurable results for our clients.
The Role
- Driving lead generation for AXD and our clients, supporting early‑stage sales activity
- Planning and executing multi‑channel campaigns across paid media, email, LinkedIn, social, web and content
- Managing targeted email marketing, including cold outreach, nurture sequences, and list segmentation
- Writing high‑converting copy for ads, emails, landing pages, and campaigns
- Building and optimising landing pages to improve conversion rates (CRO)
- Managing and improving SEO and website performance, including keyword strategy
- Running and optimising paid media campaigns (Google Ads, Meta, LinkedIn Ads)
- Tracking performance using UTM tracking, and analytics tools
- Monitoring and improving ROAS, CAC, and overall campaign performance
- Producing monthly reports with clear insights, learnings, and recommendations
- Working closely with senior leaders to ensure marketing leads convert into qualified opportunities
- Continuously testing (A/B testing) and optimising campaigns to improve results
You will own performance and be accountable for delivering against KPIs and revenue targets.
About You
- Around 4+ years’ experience in digital, performance, or growth marketing
- Proven experience in lead generation and supporting sales pipelines
- Strong hands‑on experience with paid media platforms (Google Ads, Meta, LinkedIn Ads)
- Solid understanding of SEO tools and keyword research
- Experience with analytics and tracking (GA4, conversion tracking)
- Experience with conversion rate optimisation (CRO), landing pages, and A/B testing
- Strong experience in email marketing and marketing automation tools
- Excellent copywriting skills for performance‑driven campaigns
- Data‑driven, with the ability to analyse performance and optimise spend
- Strong organisational skills and ability to manage multiple campaigns simultaneously
- Commercial mindset with a clear focus on sales outcomes and ROI
- Comfortable working in a fast‑paced, data‑driven environment with cross‑functional teams
- Experienced in implementing marketing processes and procedures
- Proactive, accountable, and focused on delivering measurable results
- Experience in B2B marketing agency environment
- Experience working closely with sales teams or in a sales role
- Degree in Marketing or Business
To Apply
Please send your CV along with a cover letter and salary expectations. Your cover letter should include examples of how you have generated sales leads, improved conversion rates, or driven measurable growth in previous roles. Applications without a cover letter will not be considered.
Digital Marketing Manager in Manchester employer: AXD Agency
At AXD, we pride ourselves on being a dynamic and innovative B2B marketing agency located in the vibrant Ancoats area of Manchester. Our collaborative work culture fosters creativity and growth, providing employees with ample opportunities to develop their skills while working with prestigious global clients. With a focus on performance-driven results and a supportive team environment, we empower our Digital Marketing Manager to make a significant impact on our business and client success.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in Manchester
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Digital Marketing Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns and results. We want to see how you've driven lead generation and improved conversion rates in the past. This is your chance to shine!
✨Tip Number 3
Prepare for interviews by practising common questions related to digital marketing. We suggest you focus on your experience with paid media and SEO strategies. Be ready to discuss how you’ve optimised campaigns and delivered measurable results.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Digital Marketing Manager in Manchester
Some tips for your application 🫡
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Make sure to include specific examples of how you've generated sales leads or improved conversion rates in your previous roles. We want to see your achievements and how they relate to the role at AXD.
Tailor Your CV:Don't just send out the same CV for every application. Tailor it to highlight your experience in digital marketing, especially in lead generation and performance-driven campaigns. We love seeing how your skills align with what we're looking for!
Show Off Your Copywriting Skills:Since this role involves writing high-converting copy, make sure your application showcases your writing prowess. Whether it's in your CV or cover letter, let us see your ability to create engaging content that drives results.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications better and ensures you don’t miss any important details. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at AXD Agency
✨Know Your Numbers
Make sure you come prepared with specific metrics from your previous roles. Whether it's lead generation numbers, conversion rates, or ROI from campaigns, having these figures at your fingertips will show that you're data-driven and results-oriented.
✨Showcase Your Campaigns
Bring examples of successful multi-channel campaigns you've executed. Be ready to discuss the strategies you used, the challenges you faced, and how you optimised for better performance. This will demonstrate your hands-on experience and commercial awareness.
✨Master the Art of Copywriting
Since strong copywriting skills are crucial for this role, prepare to discuss your approach to writing high-converting ads, emails, and landing pages. You might even want to bring a portfolio of your best work to showcase your talent.
✨Be Ready to Discuss Tools and Techniques
Familiarise yourself with the tools mentioned in the job description, like Google Ads, GA4, and email marketing platforms. Be prepared to talk about how you've used these tools in the past to drive performance and optimise campaigns.
