At a Glance
- Tasks: Drive lead generation and execute multi-channel campaigns for global clients.
- Company: Join AXD, a dynamic B2B marketing agency with a global reach.
- Benefits: Enjoy WFH Fridays, competitive salary, and opportunities for professional growth.
- Other info: Be part of a small, collaborative team driving measurable success.
- Why this job: Make a real impact in a hands-on role focused on performance and results.
- Qualifications: 4+ years in digital marketing with strong skills in lead generation and paid media.
The predicted salary is between 35000 - 45000 € per year.
This is a hands-on, performance-driven role for a marketer who can generate, nurture, and convert leads into qualified sales opportunities. We’re looking for someone who combines strong digital execution with commercial awareness, someone focused on performance, revenue, and continuous optimisation.
We are AXD, a specialist B2B marketing agency. We are a small team and are proud to have global clients, including some of the world's largest technology companies. We are now entering our next stage of growth, and this position will play a crucial role in expanding our customer base and delivering measurable results for our clients.
The Role
- Driving lead generation for AXD and our clients, supporting early-stage sales activity
- Planning and executing multi-channel campaigns across paid media, email, LinkedIn, social, web and content
- Managing targeted email marketing, including cold outreach, nurture sequences, and list segmentation
- Writing high-converting copy for ads, emails, landing pages, and campaigns
- Building and optimising landing pages to improve conversion rates (CRO)
- Managing and improving SEO and website performance, including keyword strategy
- Running and optimising paid media campaigns (Google Ads, Meta, LinkedIn Ads)
- Tracking performance using UTM tracking, and analytics tools
- Monitoring and improving ROAS, CAC, and overall campaign performance
- Producing monthly reports with clear insights, learnings, and recommendations
- Working closely with senior leaders to ensure marketing leads convert into qualified opportunities
- Continuously testing (A/B testing) and optimising campaigns to improve results
- You will own performance and be accountable for delivering against KPIs and revenue targets
About You
- Around 4+ years’ experience in digital, performance, or growth marketing
- Proven experience in lead generation and supporting sales pipelines
- Strong hands-on experience with paid media platforms (Google Ads, Meta, LinkedIn Ads)
- Solid understanding of SEO tools and keyword research
- Experience with analytics and tracking (GA4, conversion tracking)
- Experience with conversion rate optimisation (CRO), landing pages, and A/B testing
- Strong experience in email marketing and marketing automation tools
- Excellent copywriting skills for performance-driven campaigns
- Data-driven, with the ability to analyse performance and optimise spend
- Strong organisational skills and ability to manage multiple campaigns simultaneously
- Commercial mindset with a clear focus on sales outcomes and ROI
- Comfortable working in a fast-paced, data-driven environment with cross-functional teams
- Experienced in implementing marketing processes and procedures
- Proactive, accountable, and focused on delivering measurable results
- Experience in B2B marketing agency environment
- Experience working closely with sales teams or in a sales role
- Degree in Marketing or Business
To Apply
Please send your CV along with a cover letter and salary expectations. Your cover letter should include examples of how you have generated sales leads, improved conversion rates, or driven measurable growth in previous roles. Applications without a cover letter will not be considered.
Digital Marketing Manager employer: AXD Agency
At AXD, we pride ourselves on being a dynamic and innovative B2B marketing agency located in the vibrant Ancoats area of Manchester. Our collaborative work culture fosters creativity and growth, providing employees with ample opportunities to develop their skills while working with prestigious global clients. With a focus on performance-driven results and a commitment to employee well-being, including flexible working arrangements like WFH Fridays, AXD is an excellent employer for those looking to make a meaningful impact in the digital marketing landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn and let them know you're on the hunt for a Digital Marketing Manager role. You never know who might have a lead or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your best campaigns, copywriting, and results. This is your chance to shine and demonstrate how you can drive performance and revenue.
✨Tip Number 3
Prepare for interviews by practising common questions related to lead generation and campaign optimisation. Be ready to share specific examples of how you've improved conversion rates and driven measurable growth in past roles.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team at AXD.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Make sure to include specific examples of how you've generated sales leads or improved conversion rates in your previous roles. We want to see your achievements and how they relate to the role!
Tailor Your CV:Don’t just send the same CV for every application. Tailor it to highlight your experience in digital marketing, especially in lead generation and performance-driven campaigns. We love seeing how your skills match what we’re looking for!
Show Off Your Copywriting Skills:Since this role involves writing high-converting copy, make sure your application showcases your writing prowess. Use clear, engaging language that reflects your ability to create compelling content for ads, emails, and landing pages.
Be Data-Driven:We’re all about performance here at StudySmarter, so don’t forget to mention your experience with analytics and tracking tools. Highlight how you’ve used data to optimise campaigns and drive measurable results in your previous roles!
How to prepare for a job interview at AXD Agency
✨Know Your Numbers
Make sure you come prepared with specific metrics from your previous roles. Whether it's lead generation numbers, conversion rates, or ROI from campaigns, having these figures at your fingertips will show that you're data-driven and results-oriented, which is exactly what they’re looking for.
✨Showcase Your Campaigns
Bring examples of successful multi-channel campaigns you've executed. Be ready to discuss the strategies you used, the challenges you faced, and how you optimised for better performance. This will demonstrate your hands-on experience and ability to drive measurable results.
✨Master the Art of Copywriting
Since strong copywriting skills are essential for this role, prepare to discuss your approach to writing high-converting copy. You might even want to bring a few samples of your work to showcase your style and effectiveness in crafting compelling messages.
✨Be Ready for Technical Questions
Brush up on your knowledge of SEO tools, analytics platforms, and paid media strategies. They may ask you about your experience with Google Ads, LinkedIn Ads, or conversion tracking. Being able to speak confidently about these topics will set you apart as a candidate who knows their stuff.
