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For Companies At a Glance
- Tasks: Lead marketing automation and optimise lead management to boost conversion rates.
- Company: Join a dynamic asset management firm focused on innovative marketing strategies.
- Benefits: Enjoy flexible working options, professional development opportunities, and a collaborative culture.
- Why this job: Make a real impact on customer journeys while working with cutting-edge analytics tools.
- Qualifications: Expertise in marketing automation, CRM systems, and data analysis is essential.
- Other info: This is a fixed-term contract role with potential for future opportunities.
The predicted salary is between 43200 - 72000 £ per year.
We are seeking a data-driven Senior Marketer to manage and optimise our lead management processes, enhance conversion rates, and drive revenue growth through analysis and refinement of marketing automation campaigns and web journeys. Reporting to the Global Head of Marketing Operations, this role will focus on developing and executing lead nurturing and contact strategies, improving lead scoring methodologies, presenting marketing campaign results in data visualisation tools/dashboards, and ensuring seamless MQL handoffs between marketing and sales.
The role will also undertake various analyses, including deep dives into datasets and cross-channel data analytics, to explain and predict customer behaviour and deliver actionable insights. This will help improve the customer experience, refine marketing activities, and drive business growth. Given the potential merger with another asset manager in the coming months, this role will be key in aligning marketing automation, campaign tools, and analytics across entities.
The ideal candidate should have deep expertise in marketing automation, CRM systems, and marketing analytics, with a proven track record of scaling lead generation and integrated campaign efforts.
Discover your opportunity
- Implement end-to-end lead management strategy to improve conversion rates and pipeline velocity, including:
- Refining lead scoring models in collaboration with Sales, Regional, and Global Marketers, Technology, and Data Engineers to ensure high-quality lead delivery.
- Monitoring and reporting on lead lifecycle metrics (CTR, conversion rates, ROI) across marketing touchpoints.
- In collaboration with Content, Regional, and Global Marketing teams, develop nurture campaigns and contact strategies across email, events, and web platforms.
- Optimise marketing automation (Oracle Eloqua) templates and ensure seamless integration with CRM (Salesforce) for accurate lead tracking.
- Partner with Sales and Marketing to align on lead definitions, SLAs, and feedback loops.
- Drive best practices in campaign data management across global and local marketing teams, developing methodologies to evaluate campaigns and display results via dashboards and visualisation tools.
- Provide data planning support for campaign planning cycles and deliver actionable insights through reporting and dashboards to refine targeting and messaging.
- Conduct A/B testing to enhance campaign performance and lead quality.
- Perform top-level analysis of marketing initiatives, including campaigns, events, and conversion funnels, across various channels such as email, Google Analytics, Fullstory, social media, and events, sharing insights with senior management and stakeholders.
Your Profile
Required Skills & Qualifications:
- Technical Expertise: Proficiency in Oracle Eloqua, Salesforce CRM, and advanced knowledge of SQL, Python, or R for data analysis.
- Analytical Acumen: Strong ability to interpret data and derive actionable insights.
- Project Management: Excellent organizational skills managing multiple projects in a dynamic environment.
- Communication Skills: Effective written and verbal communication, collaborating across teams.
- Technical Knowledge: Understanding of ETL, API integrations, and database structures.
- Attention to Detail: Meticulous in data accuracy and campaign execution.
Desirable Qualifications:
- Industry Experience: B2B marketing within Asset or Investment Management sectors.
- Technical Proficiency: Experience with Big Data Platforms (e.g., Databricks), Microsoft Azure.
- Regulatory Knowledge: Familiarity with GDPR and related data regulations.
- Educational Background: Degree in Statistics, Mathematics, Science, or related fields.
- Digital Analytics Experience: Proven experience in digital analytics and marketing functions.
Senior Marketing Manager - Investor Journeys & Analytics (Fixed Term Contract) | London, UK employer: AXA Investment Managers
Contact Detail:
AXA Investment Managers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager - Investor Journeys & Analytics (Fixed Term Contract) | London, UK
✨Tip Number 1
Familiarise yourself with Oracle Eloqua and Salesforce CRM, as these are crucial for the role. Consider taking online courses or tutorials to enhance your skills in these platforms, which will demonstrate your commitment and readiness to hit the ground running.
✨Tip Number 2
Brush up on your data analysis skills, particularly in SQL, Python, or R. Being able to showcase your ability to interpret data and derive actionable insights will set you apart from other candidates.
✨Tip Number 3
Network with professionals in the asset management sector to gain insights into current trends and challenges. This knowledge can help you tailor your discussions during interviews and show that you're well-informed about the industry.
✨Tip Number 4
Prepare to discuss specific examples of how you've optimised lead management processes in previous roles. Highlighting your experience with A/B testing and campaign performance analysis will demonstrate your hands-on expertise and strategic thinking.
We think you need these skills to ace Senior Marketing Manager - Investor Journeys & Analytics (Fixed Term Contract) | London, UK
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with marketing automation, CRM systems, and data analytics. Use specific examples that demonstrate your ability to manage lead nurturing processes and improve conversion rates.
Craft a Compelling Cover Letter: In your cover letter, emphasise your analytical skills and how you've used data to drive marketing strategies in the past. Mention your familiarity with tools like Oracle Eloqua and Salesforce, and how you can contribute to the company's goals.
Showcase Relevant Projects: Include details of specific projects where you've successfully implemented lead management strategies or optimised marketing campaigns. Highlight any measurable outcomes, such as increased conversion rates or improved ROI.
Prepare for Data-Driven Questions: Be ready to discuss your experience with data analysis and visualisation tools during the interview process. Prepare examples of how you've derived actionable insights from data and how those insights have influenced marketing decisions.
How to prepare for a job interview at AXA Investment Managers
✨Showcase Your Analytical Skills
As a Senior Marketing Manager, you'll need to demonstrate your ability to interpret data and derive actionable insights. Be prepared to discuss specific examples of how you've used data analysis in previous roles to drive marketing strategies and improve conversion rates.
✨Familiarise Yourself with Key Tools
Make sure you have a solid understanding of Oracle Eloqua and Salesforce CRM, as these are crucial for the role. If possible, brush up on your SQL, Python, or R skills, as they will be beneficial for data analysis tasks during the interview.
✨Prepare for Scenario-Based Questions
Expect questions that assess your project management skills and your approach to lead management strategies. Think about how you would refine lead scoring models or optimise marketing automation processes, and be ready to share your thought process.
✨Demonstrate Cross-Functional Collaboration
This role requires effective communication and collaboration across various teams. Prepare examples of how you've successfully worked with sales, content, and regional marketing teams to align on lead definitions and campaign strategies.
