At a Glance
- Tasks: Create engaging digital content that educates and inspires our customers about health insurance.
- Company: Join AXA Health, a leader in health insurance with a commitment to quality content.
- Benefits: Enjoy a competitive salary, bonuses, generous leave, and wellbeing resources.
- Other info: Flexible working environment with opportunities for career growth and creativity.
- Why this job: Make a real impact by shaping our voice and driving customer engagement.
- Qualifications: Experience in content marketing, strong writing skills, and a passion for storytelling.
The predicted salary is between 28800 - 48000 £ per year.
At AXA Health, we believe that great content can educate, inspire, and build trust. We’re committed to delivering high-quality, accessible, and engaging content that helps our customers understand their health insurance options and makes a positive difference in their lives. Our team plays a vital role in shaping AXA Health’s voice, amplifying our message across multiple channels, and driving meaningful engagement.
As a Digital Content Senior Executive, you’ll develop and execute a content strategy for AXA Health’s digital platforms, creating compelling web content, blog posts, articles, guides, and multimedia assets that educate and motivate action. You’ll collaborate with creative teams and external agencies to produce visually engaging content, ensuring consistency with AXA Health’s tone of voice and brand standards. Your work will directly impact our reputation, customer engagement, and brand awareness.
At AXA we work smart, empowering our people to balance their time between home and the office in a way that works best for them, their team and our customers. You’ll work at least two days a week (40%) away from home, moving to three days a week (60%) in the future. Away from home means either attendance at one of our office locations, visiting clients or attending industry events.
What you’ll be doing:
- Develop and implement a content strategy for the health insurance section, tailored to the individual audience with other audiences (SME, corporate etc.) as required
- Write high-quality, shareable content such as blog posts, articles, guides, and multimedia assets that inform and inspire action
- Edit and refine content to ensure clarity, consistency, and alignment with AXA Health’s tone of voice and editorial standards
- Collaborate with designers, videographers, and external agencies to create visually compelling content
- Manage content delivery within agreed timelines, stakeholder input, and approval processes
- Use data and KPIs to measure content performance, optimise ongoing content strategies, and demonstrate impact
- Build and nurture relationships with internal teams and external partners to identify new content opportunities and amplify content reach
- Support continuous improvement by experimenting with new formats and channels to increase engagement and audience growth
Due to the number of applications we expect to receive for this role, we reserve the right to close this advert earlier than the listed closing date to ensure we’re able to effectively manage interest. Therefore, if you’re interested in joining us at AXA, please don’t hesitate to apply.
What you’ll bring:
- Proven experience as a content marketing professional, ideally within insurance, healthcare, or financial services
- Exceptional writing and editing skills, with a portfolio of diverse content formats (blogs, whitepapers, social media posts)
- Strong analytical skills and experience using data to inform content strategies and measure success
- Knowledge of SEO and experience driving organic growth through on-page and off-page optimisation
- Degree in English, Journalism, Marketing, or a related field, with a passion for storytelling and precision in writing
- Creative thinker, eager to explore new content formats and innovative ways to boost engagement
- Excellent relationship management skills, with the ability to collaborate effectively across teams and external agencies
- Knowledge of the health insurance environment and multi-channel distribution strategies, with an understanding of the marketplace and customer needs
As a precondition of employment for this role, you must be eligible and authorised to work in the United Kingdom.
What we offer:
- Competitive annual salary of up to £40,000
- Annual company & performance-based bonus
- Contributory pension scheme (up to 12% employer contributions)
- Life Assurance (up to 10 x annual salary)
- Private medical cover
- 25 days annual leave plus Bank Holidays
- Opportunity to buy up to 5 extra days leave or sell up to 5 days leave
- Wellbeing services & resources
- AXA employee discounts
To apply, click on the ‘apply for this job’ button, you’ll then need to log in or create a profile to submit your CV. We’re proud to be an Equal Opportunities Employer and don’t discriminate against employees or potential employees based on protected characteristics. If you have a long-term condition or disability and require adjustments during the application or interview process, we’re proud to offer access to the AXA Accessibility Concierge. For our support, please send an email to bayley.colbran@axa-uk.co.uk.
#FeelgoodHealth
Who we are: At AXA Health, we’re passionate about helping our members to put their health first, whether that’s individuals and families, small businesses, or huge corporates. From fast access to diagnosis and treatment, to guidance and tools that can help them manage their health every day, not just when there’s a problem, our members can be confident we’ll guide them, every step of the way.
Digital Content Senior Executive in Leeds employer: AXA Health
AXA Health is an exceptional employer that values creativity and collaboration, offering a flexible work environment that empowers employees to balance their professional and personal lives. With a competitive salary, generous benefits including a contributory pension scheme and private medical cover, and a strong focus on employee growth and wellbeing, AXA Health fosters a culture of support and innovation. Join us in making a meaningful impact on health insurance content while enjoying the unique advantages of working within a leading organisation in the healthcare sector.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Content Senior Executive in Leeds
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially content that aligns with AXA Health’s mission. This will give you an edge and demonstrate your ability to create engaging content.
✨Tip Number 3
Prepare for interviews by researching AXA Health’s content strategy and recent campaigns. Bring ideas to the table that show how you can contribute to their goals and enhance their digital presence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at AXA Health.
We think you need these skills to ace Digital Content Senior Executive in Leeds
Some tips for your application 🫡
Show Off Your Writing Skills:As a Digital Content Senior Executive, your writing is your superpower! Make sure to showcase your best work in your application. Include a portfolio that highlights your diverse content formats, like blogs and articles, to really impress us.
Tailor Your Application:Don’t just send a generic CV! Tailor your application to reflect how your experience aligns with AXA Health’s mission. Highlight your knowledge of the health insurance sector and how you can contribute to our content strategy.
Be Data-Driven:We love numbers! If you’ve used data to inform your content strategies or measure success, make sure to mention it. Show us how you’ve driven engagement through analytics – it’ll set you apart from the crowd!
Apply Through Our Website:Ready to take the plunge? Apply through our website for a smooth process. It’s the best way to ensure your application gets into the right hands quickly. Don’t wait too long, though – we might close applications early due to high interest!
How to prepare for a job interview at AXA Health
✨Know Your Content Inside Out
Before the interview, dive deep into AXA Health's existing content. Familiarise yourself with their tone of voice and the types of content they produce. This will not only help you understand their brand better but also allow you to discuss how your experience aligns with their needs.
✨Showcase Your Portfolio
Bring along a diverse portfolio that highlights your writing and editing skills. Include examples of blog posts, articles, and multimedia assets you've created. Be ready to discuss the strategies behind each piece and how they contributed to engagement or brand awareness.
✨Demonstrate Analytical Skills
Prepare to talk about how you've used data to inform your content strategies in the past. Share specific examples of KPIs you've tracked and how you've optimised content based on performance metrics. This shows that you can not only create great content but also measure its success.
✨Be Ready to Collaborate
Since the role involves working with various teams and external agencies, be prepared to discuss your collaboration experiences. Highlight any successful projects where teamwork played a crucial role, and express your enthusiasm for working in a collaborative environment.
