Digital Content Senior Executive in Basingstoke

At AXA Health, we believe that great content can educate, inspire, and build trust. We’re committed to delivering high-quality, accessible, and engaging content that helps our customers understand their health insurance options and makes a positive difference in their lives. Our team plays a vital role in shaping AXA Health’s voice, amplifying our message across multiple channels, and driving meaningful engagement.

As a Digital Content Senior Executive, you’ll develop and execute a content strategy for AXA Health’s digital platforms, creating compelling web content, blog posts, articles, guides, and multimedia assets that educate and motivate action. You’ll collaborate with creative teams and external agencies to produce visually engaging content, ensuring consistency with AXA Health’s tone of voice and brand standards. Your work will directly impact our reputation, customer engagement, and brand awareness.

At AXA we work smart, empowering our people to balance their time between home and the office in a way that works best for them, their team and our customers. You’ll work at least two days a week (40%) away from home, moving to three days a week (60%) in the future. Away from home means either attendance at one of our office locations, visiting clients or attending industry events.

What you’ll be doing:

• Develop and implement a content strategy for the health insurance section, tailored to the individual audience with other audiences (SME, corporate etc.) as required
• Write high-quality, shareable content such as blog posts, articles, guides, and multimedia assets that inform and inspire action
• Edit and refine content to ensure clarity, consistency, and alignment with AXA Health’s tone of voice and editorial standards
• Collaborate with designers, videographers, and external agencies to create visually compelling content
• Manage content delivery within agreed timelines, stakeholder input, and approval processes
• Use data and KPIs to measure content performance, optimise ongoing content strategies, and demonstrate impact
• Build and nurture relationships with internal teams and external partners to identify new content opportunities and amplify content reach
• Support continuous improvement by experimenting with new formats and channels to increase engagement and audience growth

Due to the number of applications we expect to receive for this role, we reserve the right to close this advert earlier than the listed closing date to ensure we’re able to effectively manage interest. Therefore, if you’re interested in joining us at AXA, please don’t hesitate to apply.

What you’ll bring:

• Proven experience as a content marketing professional, ideally within insurance, healthcare, or financial services
• Exceptional writing and editing skills, with a portfolio of diverse content formats (blogs, whitepapers, social media posts)
• Strong analytical skills and experience using data to inform content strategies and measure success
• Knowledge of SEO and experience driving organic growth through on-page and off-page optimisation
• Degree in English, Journalism, Marketing, or a related field, with a passion for storytelling and precision in writing
• Creative thinker, eager to explore new content formats and innovative ways to boost engagement
• Excellent relationship management skills, with the ability to collaborate effectively across teams and external agencies
• Knowledge of the health insurance environment and multi-channel distribution strategies, with an understanding of the marketplace and customer needs

As a precondition of employment for this role, you must be eligible and authorised to work in the United Kingdom.

What we offer:

• Competitive annual salary of up to £40,000
• Annual company & performance-based bonus
• Contributory pension scheme (up to 12% employer contributions)
• Life Assurance (up to 10 x annual salary)
• Private medical cover
• 25 days annual leave plus Bank Holidays
• Opportunity to buy up to 5 extra days leave or sell up to 5 days leave
• Wellbeing services & resources
• AXA employee discounts

To apply, click on the ‘apply for this job’ button, you’ll then need to log in or create a profile to submit your CV. We’re proud to be an Equal Opportunities Employer and don’t discriminate against employees or potential employees based on protected characteristics. If you have a long-term condition or disability and require adjustments during the application or interview process, we’re proud to offer access to the AXA Accessibility Concierge. For our support, please send an email to bayley.colbran@axa-uk.co.uk.

#FeelgoodHealth

At AXA Health, we’re passionate about helping our members to put their health first, whether that’s individuals and families, small businesses, or huge corporates. From fast access to diagnosis and treatment, to guidance and tools that can help them manage their health every day, not just when there’s a problem, our members can be confident we’ll guide them, every step of the way.