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For Companies At a Glance
- Tasks: Lead marketing strategies to boost conversion rates and revenue through data analysis.
- Company: AXA Group is a global leader in insurance and asset management, serving millions worldwide.
- Benefits: Enjoy hybrid working, competitive health benefits, and opportunities for personal growth.
- Why this job: Join a forward-thinking team focused on innovation and making a positive impact.
- Qualifications: Experience in marketing automation, CRM systems, and strong analytical skills required.
- Other info: Be part of a diverse community committed to sustainability and social responsibility.
The predicted salary is between 43200 - 72000 £ per year.
We are seeking a data-driven Senior Marketer to manage and optimise our lead management processes, enhance conversion rates and drive revenue growth through analysis and refinement of marketing automation campaigns and web journeys. Reporting to the Global Head of Marketing Operations, this role will focus on developing and executing lead nurturing and contact strategies, improving lead scoring methodologies, showing marketing campaign results in data visualisation tools/dashboards and ensuring seamless MQL handoffs between marketing and sales.
The role will also undertake a number of analyses, including a deep dive in our datasets and cross-channel data analytics, to explain and predict customer behaviour and deliver actionable insight, which will improve the customer experience, help refine marketing activities and drive business growth. In addition, given that we will potentially be merging with another asset manager in the next few months, we would expect this role to be key in helping us to align on marketing automation, the use of campaign tools and analytics. The ideal candidate needs to have deep expertise in marketing automation, CRM systems and marketing analytics, with a proven track record of scaling lead generation and integrated campaign efforts.
DISCOVER your opportunity
- Implement end-to-end lead management strategy to improve conversion rates and pipeline velocity. This will include:
- Refining lead scoring models in collaboration with Sales, Regional and Global Marketers, Technology and Data Engineer to ensure high-quality lead delivery.
- Monitoring and reporting on lead lifecycle metrics (CTR, conversion rates and ROI) across marketing touchpoints.
- In collaboration with Content Team, Regional and Global Marketers, develop nurture campaigns and a contact strategy across email, events and web.
- Optimise marketing automation (Oracle Eloqua) templates and ensure seamless integration between marketing tech stack and CRM (Salesforce) for accurate lead tracking.
- Partner with Sales and Marketing to align on lead definitions, SLAs and feedback loops.
- Drive best practice in campaign data management across global and local marketing.
- Develop and manage methodology to evaluate marketing and nurture campaigns and show results in data visualisation tools and dashboards.
- Provide insight/data planning support to the campaign planning cycle for Local and Global Markets and actionable insights through reporting, dashboards and data visualisation tools to stakeholders to refine targeting and messaging.
- Conduct A/B tests to improve campaign performance and lead quality.
- Provide top level analysis on the performance of different marketing initiatives including campaigns, events, various levels of conversion and funnel tracking.
This will include working across all teams to develop insight from numerous channels and platforms including email metrics, google analytics, Fullstory, social media and events platforms and share with senior management and key stakeholders.
Your Profile
Required Skills & Qualifications:
- Technical Expertise: Proficiency in Oracle Eloqua, Salesforce CRM, and advanced knowledge of SQL, Python, or R for data analysis.
- Analytical Acumen: Strong ability to interpret data and derive actionable insights to inform decision-making.
- Project Management: Exceptional organizational skills with the ability to manage multiple projects in a dynamic environment.
- Communication Skills: Excellent written and verbal communication skills, with the ability to collaborate effectively across teams.
- Technical Knowledge: Understanding of ETL processes, API integrations, and database structures.
- Attention to Detail: Meticulous approach to data accuracy and campaign execution.
Desirable Qualifications:
- Industry Experience: Background in B2B marketing within Asset Management, Investment Management, or similar sectors.
- Technical Proficiency: Experience with Big Data Platforms (e.g., Databricks) and knowledge of Microsoft Azure services.
- Regulatory Knowledge: Familiarity with GDPR and other data-related regulations.
- Educational Background: Degree in Statistics, Mathematics, Science, or related disciplines.
- Digital Analytics Experience: Experience in digital analytics and marketing functions.
About AXA
The AXA Group is a global leader in insurance and asset management, with 160,000 employees serving 105 million customers in 62 countries. We protect and advise our clients at every stage of their lives, offering products and services that meet their needs in the areas of insurance, personal protection, savings and asset management.
What We Offer
- Grow your potential: Be part of a forward-thinking business with internal opportunities and personalized learning paths available to help constantly develop your skills and abilities.
- Shape the way you work: Work for a company which is highly committed to providing flexibility & balance to its employees, offering you a large range of benefits (hybrid working, competitive health benefits, among many others).
- Thrive within a diverse community: Play a role within a responsible company that actively recognizes and values individual differences in a diverse and inclusive workforce.
- Move the world forward: Join a responsible employer that acts in favor of societal and environmental causes as an investor, insurer and company, notably through the AXA Heart in Action association.
Senior Marketing Manager – Investor Journeys & Analytics (12 Month Fixed Term Contract) employer: AXA Group
Contact Detail:
AXA Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager – Investor Journeys & Analytics (12 Month Fixed Term Contract)
✨Tip Number 1
Familiarise yourself with Oracle Eloqua and Salesforce CRM, as these are crucial tools for the role. Consider taking online courses or tutorials to enhance your proficiency, which will demonstrate your commitment and readiness to hit the ground running.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in previous roles. Be ready to discuss specific metrics you’ve improved, as this will highlight your ability to deliver actionable insights.
✨Tip Number 3
Network with professionals in the asset management sector, especially those who have experience in B2B marketing. Engaging with industry peers can provide valuable insights and potentially lead to referrals that could strengthen your application.
✨Tip Number 4
Prepare to discuss your project management experience in detail. Highlight instances where you successfully managed multiple projects simultaneously, as this role requires exceptional organisational skills in a dynamic environment.
We think you need these skills to ace Senior Marketing Manager – Investor Journeys & Analytics (12 Month Fixed Term Contract)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing automation, CRM systems, and analytics. Use specific examples that demonstrate your ability to manage lead generation and optimise campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data-driven marketing and how your skills align with the role's requirements. Mention your experience with tools like Oracle Eloqua and Salesforce, and how you've successfully improved conversion rates in past roles.
Showcase Analytical Skills: Provide examples of how you've used data analysis to drive marketing decisions. Discuss any experience you have with A/B testing, lead scoring models, and reporting metrics that led to actionable insights.
Highlight Project Management Experience: Demonstrate your organisational skills by detailing how you've managed multiple projects simultaneously. Include any relevant methodologies or tools you've used to keep projects on track and ensure successful outcomes.
How to prepare for a job interview at AXA Group
✨Showcase Your Data-Driven Mindset
As a Senior Marketing Manager, you'll need to demonstrate your analytical skills. Be prepared to discuss specific examples of how you've used data to drive marketing decisions and improve conversion rates in previous roles.
✨Familiarise Yourself with Key Tools
Make sure you have a solid understanding of Oracle Eloqua and Salesforce CRM, as these are crucial for the role. If possible, brush up on your SQL, Python, or R skills to show that you're comfortable with data analysis.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities. Prepare to discuss how you would handle lead scoring models or optimise marketing automation processes, as these are key responsibilities of the position.
✨Demonstrate Your Project Management Skills
Highlight your organisational skills and ability to manage multiple projects simultaneously. Share examples of how you've successfully led marketing campaigns or initiatives, especially in dynamic environments.
