At a Glance
- Tasks: Drive growth in AXA Health through innovative marketing strategies and content creation.
- Company: Join AXA, a global leader in insurance and financial services.
- Benefits: Flexible working arrangements, competitive salary, and opportunities for professional development.
- Other info: Dynamic work environment with excellent career growth opportunities.
- Why this job: Make a real impact in health marketing while working with cutting-edge technology.
- Qualifications: Experience in marketing, data management, and organic search strategy required.
The predicted salary is between 35000 - 45000 € per year.
About AXA
AXA is a global leader in insurance and financial services, dedicated to helping customers protect what matters most to them. As the sixth-largest insurance company in the world, we provide a wide range of services, including health, car, home, and business insurance. We support millions of customers worldwide, helping them navigate life's uncertainties with confidence. AXA Health supports members to put their health first, from individuals to huge corporates, with fast access to diagnosis and treatment when they need it.
Job overview
You'll deliver direct response performance marketing activity, through effective, efficient planning and implementation to acquire new customers, contributing to profitable growth and achievement of individual sales plans and targets.
Key responsibilities
- Drive growth in AXA Health organic and AI (artificial intelligence) visibility and authority through new and existing private medical insurance (PMI) content and articles. Make incremental on page and off page improvements.
- Work with internal stakeholders and external agencies to develop content, articles and digital public relations (PR) opportunities to drive organic search improvements.
- Support and integrate brand campaigns across relevant channels incorporating campaign assets and copy.
- Own optimisation of quote portal content and functionality. Provide feedback and insight. Action necessary sign offs.
- Establish positive and productive cross departmental, company and group relationships with all relevant areas to ensure effective delivery of plans.
- Ensure all processes and activities maintain AXA policies regarding regulatory and compliance requirements.
Work arrangements
At AXA we work smart, empowering our people to balance their time between home and the office in a way that works best for them, their team and our customers. You'll work at least two days a week (40%) away from home, moving to three days a week (60%) in the future. Away from home means attending our Tunbridge Wells office, visiting clients or attending industry events. We're also happy to consider flexible working arrangements, which you can discuss with Talent Acquisition.
Your skills & experience
- Technical marketing expertise in lead generation, data management and analytical skills, working to cost per acquisition metrics, is required.
- Experience in a complex financial services or insurance organisation is needed.
- Significant experience and background in organic search strategy, planning and implementation.
- Analytical skills, with experience using data to inform content strategies and measure performance.
- Creative problem-solver, eager to experiment with new content formats and strategies to drive engagement.
- Excellent relationship management skills.
- Commercial and strategic awareness.
- Organisational and project management skills.
Internal candidates are encouraged to apply for this role as a secondment opportunity through the internal careers site.
As a precondition of employment for this role, you must be eligible and authorised to work in the United Kingdom. This position has been defined as an Insurance Distribution Directive (IDD) role under the IDD regime which means that in addition to pre-employment screening checks, the successful candidate will be subject to background screening every 4 years with an annual declaration in interim years.
How to apply
To apply, click on the 'apply now' button, you'll then need to log in or create a profile to submit your CV. We're proud to be an Equal Opportunities Employer and don't discriminate against employees or potential employees based on protected characteristics. If you have a long-term condition or disability and require adjustments during the application or interview process, we're proud to offer access to the AXA Accessibility Concierge. For our support, please send an email to jennifer.manuel@axa-uk.co.uk. We encourage you to apply for this opportunity as soon as possible, as we may close this advert earlier than the listed closing date.
Senior Marketing Executive - 12-month FTC in Royal Tunbridge Wells employer: AXA Group
AXA is an exceptional employer that prioritises employee well-being and professional growth, offering a flexible work environment that balances home and office life. With a strong commitment to innovation in the insurance sector, employees have the opportunity to engage in meaningful projects that drive customer satisfaction while benefiting from a culture of collaboration and support. Located in Tunbridge Wells, AXA provides access to a vibrant community and resources that foster both personal and career development.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Executive - 12-month FTC in Royal Tunbridge Wells
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at AXA. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills in action! If you’ve got a portfolio or examples of your work, bring them along to interviews. It’s a great way to demonstrate your expertise in performance marketing.
✨Tip Number 3
Prepare for the interview by researching AXA’s recent campaigns and initiatives. Being able to discuss their strategies shows you’re genuinely interested and ready to contribute.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Senior Marketing Executive - 12-month FTC in Royal Tunbridge Wells
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Marketing Executive role. Highlight your experience in performance marketing and organic search strategy, as these are key for us at AXA. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background in financial services can contribute to our goals. Keep it engaging and relevant to what we do at AXA.
Showcase Your Analytical Skills:Since we're looking for someone with strong analytical skills, make sure to include examples of how you've used data to inform your marketing strategies. We love seeing how you measure performance and drive results!
Apply Through Our Website:Don't forget to apply through our website! It’s the easiest way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the AXA team!
How to prepare for a job interview at AXA Group
✨Know Your Stuff
Make sure you understand AXA's services and how they relate to the role of Senior Marketing Executive. Brush up on your knowledge of private medical insurance (PMI) and be ready to discuss how your experience aligns with their goals in organic search strategy and performance marketing.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical skills by discussing specific examples where you've used data to inform content strategies or measure performance. Be ready to talk about cost per acquisition metrics and how you've successfully driven lead generation in previous roles.
✨Build Relationships
Since this role involves working with various stakeholders, think of examples that showcase your relationship management skills. Be prepared to discuss how you've established positive cross-departmental relationships in the past and how you plan to do the same at AXA.
✨Be Creative and Open-Minded
AXA is looking for a creative problem-solver, so come armed with ideas! Think about innovative content formats or strategies you've experimented with before. Show them you're eager to try new approaches to drive engagement and improve organic visibility.
