At a Glance
- Tasks: Lead marketing insight transformation and unite research, data, and measurement for strategic growth.
- Company: Join AXA UK, a leader in innovative insurance solutions.
- Benefits: Enjoy hybrid working, flexible hours, and accessibility support.
- Other info: Opportunity to influence senior leaders and modernise insight practices.
- Why this job: Shape how insights drive brand reputation and customer value at scale.
- Qualifications: Extensive marketing experience and strong research skills required.
The predicted salary is between 57692 - 70512 £ per year.
Overview
In this role you lead the transformation of marketing insight at AXA UK, uniting research, data and measurement to support strategic choices and sustainable growth.
You shape the insight roadmap and translate complex evidence into decisions that improve business and marketing outcomes.
You collaborate with senior stakeholders to break down data silos, strengthen governance and champion modern, AI-enabled analytics within a regulated environment.
This position offers a chance to shape how AXA uses insight to drive reputation, brand and customer value at scale.
- Pay / Benefits
- Hybrid/remote working options
- Flexible working arrangements
- Accessibility support via AXA Accessibility Concierge
Responsibilities
- Lead and grow marketing insight, research, data, measurement and evaluation capabilities
- Define and embed an insight strategy and roadmap aligned to brand, reputation and sustainability
- Oversee qualitative and quantitative research and convert findings into actionable recommendations
- Influence senior leaders with clear, data-driven insights for strategic decisions
- Improve measurement of marketing and communications impact and ROI
- Break down data silos and enhance data quality and governance across AXA UK
- Champion new tools, AI-assisted analytics and modern insight practices within governance constraints
- Key requirements
- Extensive experience in marketing, reputation or stakeholder insight
- Strong knowledge of qualitative and quantitative research, measurement and data visualization
- Proven track record of leading insight teams
- Confidence to influence senior stakeholders with evidence-based recommendations
- Ability to blend strategic/commercial thinking with data governance, and to modernise insight practices in a regulated organisation
- Eligible and authorised to work in the United Kingdom
- Influencing and stakeholder management
- Strategic thinking
- Curiosity and change-oriented mindset
- Qualitative and quantitative research
- Measurement and data visualization
- Data governance awareness
Marketing Insight Transformation Lead in London employer: AXA Group
AXA XL in London is an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation within the insurance sector. Employees benefit from comprehensive professional development opportunities, competitive compensation, and a strong emphasis on work-life balance, making it an ideal environment for those looking to advance their careers in underwriting while enjoying the vibrant atmosphere of London.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Insight Transformation Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for AXA Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like AXA Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with AXA Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at AXA Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Insight Transformation Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit AXA Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of AXA Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about AXA Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at AXA Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at AXA Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At AXA Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
