At a Glance
- Tasks: Transform marketing briefs into engaging prompts for AI tools and refine multi-step approaches.
- Company: Join AXA, a leader in innovative marketing solutions with a supportive culture.
- Benefits: Enjoy hybrid working, flexible hours, career development, and inclusive practices.
- Other info: Opportunity to coach teams and explore cutting-edge AI tools in a dynamic environment.
- Why this job: Combine creativity and analysis to shape the future of marketing with AI.
- Qualifications: Experience in copywriting or digital marketing, strong communication skills, and curiosity about AI.
The predicted salary is between 37800 - 46200 £ per year.
Overview
In this role you will bridge marketing briefs and generative AI, shaping prompts and reusable patterns to accelerate first drafts.
You’ll build and refine multi-step prompt approaches for campaigns and content, ensuring quality, brand tone, and governance.
You’ll foster practical AI use across marketing teams and maintain human oversight.
The position combines creativity and analysis to drive faster, consistent outputs within AXA’s marketing function.
- Pay / Benefits
- hybrid/flexible working
- flexible working arrangements
- accessibility concierge
- inclusive employ ment practices
- supportive HR policies
- career development opportunities
Responsibilities
- Convert briefs into clear, structured prompts for generative AI tools
- Design, test and refine multi-step prompt approaches for campaigns, articles, scripts and other marketing content
- Create and maintain a central library of reusable prompt templates, guidance and best practices
- Evaluate AI-generated content for quality, tone, brand alignment and safe use
- Explore new AI tools and techniques to improve speed, consistency and productivity
- Coach Marketers and Content Creators on using generative AI responsibly within governance standards
- Key requirements
- Experience in copywriting, content strategy, technical writing, digital marketing or similar role
- Excellent command of written English and tone of voice
- Logical approach to breaking down briefs and testing outputs
- Hands-on curiosity about generative AI tools
- Ability to explain technical ideas in practical, accessible language
- Able to work independently and exercise sound judgement in a regulated environment
- eligible and authorised to work in the United Kingdom
- strong communication
- analytical mindset
- curiosity about AI
- prompt engineering for generative AI
- content strategy and copywriting
- experience with AI tool evaluation and governance
AI Marketing Prompt Engineer in London employer: AXA Group
AXA XL in London is an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation within the insurance sector. Employees benefit from comprehensive professional development opportunities, competitive compensation, and a strong emphasis on work-life balance, making it an ideal environment for those looking to advance their careers in underwriting while enjoying the vibrant atmosphere of London.
StudySmarter Expert Advice🤫
We think this is how you could land AI Marketing Prompt Engineer in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for AXA Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like AXA Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with AXA Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at AXA Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace AI Marketing Prompt Engineer in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit AXA Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of AXA Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about AXA Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at AXA Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at AXA Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At AXA Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
