At a Glance
- Tasks: Lead digital PR campaigns and build strong relationships with internal teams and external agencies.
- Company: Join AXA, a global leader in insurance and financial services.
- Benefits: Flexible working, competitive salary, and opportunities for professional growth.
- Other info: Dynamic role with a focus on continuous improvement and career development.
- Why this job: Make an impact in health and wellbeing through innovative digital PR strategies.
- Qualifications: Experience in digital PR, SEO outreach, and excellent relationship management skills.
The predicted salary is between 40000 - 50000 £ per year.
Overview
AXA is a global leader in insurance and financial services, dedicated to helping customers protect what matters most to them.
AXA Health supports members to put their health first, from individuals to large corporates, with fast access to diagnosis and treatment when they need it.
Job overview
Part of AXA Health’s Marketing team, you’ll oversee campaign planning, execution and performance to ensure deliverables align with AXA Health’s SEO (search engine optimisation), GEO (generative engine optimisation) and brand goals.
You’ll build relationships with AXA colleagues, including public relations, medical experts and content writers, plus our third party digital PR agencies to help create and plan our digital roadmap for the next six months.
Key responsibilities
- Manage day to day relationship with our digital PR agency, providing clear briefs, feedback and strategic direction.
- Oversee outreach campaign planning, execution and performance.
- Collaborate with internal teams and agency partners to develop and launch digital PR campaigns that generate high-quality backlinks and brand mentions.
- Work closely with SEO, content and brand colleagues to ensure campaigns are data driven, on message and aligned with business priorities.
- Own content creation to support and deliver against SEO ambitions.
- Lead external agency relationships and work closely with internal stakeholders to deliver high quality PMI (private medical insurance) content.
- Support identification and development of relationships with AXA Health doctors and medical experts with relevant media, bloggers, publishers and influencers in the health and wellbeing space.
- Track and report on campaign effectiveness using key SEO and PR metrics. Regularly review and optimise outreach strategies based on performance insights and industry trends.
- Work arrangements
AXA supports flexible working; you’ll work at least two days a week (40%) away from home, moving to three days a week (60%) in the future.
Away from home means attending the office, visiting clients or attending industry events.
Flexible working arrangements can be discussed with Talent Acquisition.
- Your skills & experience
- Proven experience in digital PR, GEO, SEO outreach or link building is essential. Insurance, healthcare or financial services experience is preferred.
- Experience managing external agencies or partners with a track record of successful campaign delivery is required.
- Excellent relationship management skills.
- Commercial and strategic awareness.
- Analytical skills, with experience using data to measure performance.
- Ability to work under pressure with organisational and project management skills.
- Motivated and target orientated, with a focus on continuous improvement.
As a precondition of employment for this role, you must be eligible and authorised to work in the United Kingdom.
This position has been defined as an Insurance Distribution Directive (IDD) role under the IDD regime which means that in addition to pre-employment screening checks, the successful candidate will be subject to background screening every 4 years with an annual declaration in interim years.
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