Conversion Rate Optimisation Expert – 6-month FTC in Bournemouth

About AXA: AXA is a global leader in insurance and financial services, dedicated to helping customers protect what matters most to them. As the sixth-largest insurance company in the world, we provide a wide range of services, including health, car, home, and business insurance. We support millions of customers worldwide, helping them navigate life's uncertainties with confidence. AXA Health supports members to put their health first, from individuals to huge corporates, with fast access to diagnosis and treatment when they need it.

Job overview: An expert in creating and managing conversion rate optimisation (CRO) programmes, you’ll use data and insights to help deliver outcomes that exceed customer expectations and drive business goals. You’ll also support the creation of dashboards and reports, ensuring the appropriate digital tracking is in place to meet business requirements and provide support to business stakeholders. Internally, the role is known as Associate Digital Product Manager. This position is a 6 month fixed term contract.

Key responsibilities:

• Consider our entire digital customer experience and journeys.
• Help make sure that every touchpoint delivers against our strategy whilst providing an excellent customer experience.
• Manage A/B testing and work with stakeholders to understand their goals.
• Collate data and customer insights to create test hypothesis and testing roadmaps.
• Create and manage tests, using the Optimizely Web Experimentation solution.
• Support Product teams to help shape backlogs and influence commercial outcomes for customers through data driven insights and the results of experimentation.
• Proactively identify pain points across the digital estate.
• Use qualitative and quantitative data insights to generate ideas for improvements, using GA, Medallia DXA (Decibel) and research from Insights team.
• Create clear reporting and status updates for stakeholders.
• Highlight crucial journeys, key performance indicators (KPIs), opportunities and insights.
• Identify patterns in customer behaviour and support translating them into meaningful commercial opportunities that add value.

Work arrangements: At AXA we work smart, empowering our people to balance their time between home and the office in a way that works best for them, their team and our customers. You'll work at least two days a week (40%) away from home, moving to three days a week (60%) in the future. Away from home means attending the office, visiting clients or attending industry events. We’re also happy to consider flexible working arrangements, which you can discuss with Talent Acquisition.

Your skills & experience:

• Demonstrable experience in a similar role, with awareness of customer behaviour and industry trends.
• Proven track record of supporting and implementing successful CRO initiatives drive business and customer value.
• Solid experience and knowledge of Google Analytics (GA4) and Looker Studio.
• Working knowledge of HTML, CSS and JavaScript to assist in building accessible, responsive and interactive website features on our experimentation tool.
• Knowledge and experience of delivering A/B testing and CRO activity in experimentation tools, preferably Optimizely Experimentation.
• Experience of creating analytical dashboards, including use of Medallia DXA (Decibel) and PowerBI.
• Product management skillset.
• Ability to work effectively with teams of technical and business experts, building meaningful relationships.
• Able to create and tailor communications to stakeholders at all levels.

Internal candidates are encouraged to apply for this role as a secondment opportunity through the internal careers site.

As a precondition of employment for this role, you must be eligible and authorised to work in the United Kingdom. This position has been defined as an Insurance Distribution Directive (IDD) role under the IDD regime which means that in addition to pre-employment screening checks, the successful candidate will be subject to background screening every 4 years with an annual declaration in interim years.

How to apply: To apply, click on the ‘apply now’ button, you’ll then need to log in or create a profile to submit your CV. We’re proud to be an Equal Opportunities Employer and don’t discriminate against employees or potential employees based on protected characteristics. If you have a long-term condition or disability and require adjustments during the application or interview process, we’re proud to offer access to the AXA Accessibility Concierge. For our support, please send an email to jennifer.manuel@axa-uk.co.uk. We encourage you to apply for this opportunity as soon as possible, as we may close this advert earlier than the listed closing date.