At a Glance
- Tasks: Lead marketing transformation and drive innovative change across AXA UK.
- Company: Join AXA, a global leader in insurance and financial services.
- Benefits: Flexible working arrangements, competitive salary, and career development opportunities.
- Other info: Collaborative culture with a focus on innovation and continuous improvement.
- Why this job: Shape the future of marketing and make a real impact with cutting-edge technology.
- Qualifications: Experience in leading marketing transformations and strong leadership skills required.
The predicted salary is between 49500 - 60500 £ per year.
About AXA
AXA is a global leader in insurance and financial services, dedicated to helping customers protect what matters most to them.
As the sixth-largest insurance company in the world, we provide a wide range of services, including health, car, home, and business insurance.
We support millions of customers worldwide, helping them navigate life's uncertainties with confidence.
AXA UK Support Functions look after our three customer-facing business units, providing the infrastructure and expertise to make sure we can be there for our customers.
Job overview
Help shape the future of marketing across AXA UK.
As Marketing Transformation Lead, you'll turn our transformation strategy into practical, scalable change.
You'll build the capabilities, standards and ways of working that make marketing more connected, efficient and future-ready.
You'll lead a specialist team and work across our business units to improve delivery, support responsible adoption of artificial intelligence (AI) and technology, strengthen governance and deliver measurable value for customers and our business.
Key responsibilities
- Lead delivery of the marketing transformation roadmap, turning strategic priorities into clear programmes, outcomes and benefits.
- Build future-fit marketing capabilities, frameworks and playbooks that support consistent, scalable ways of working.
- Drive responsible adoption of AI, automation and emerging technology in partnership with Technology, Risk, Compliance and Legal teams.
- Improve service quality, operational performance and governance using data, stakeholder feedback and continuous improvement.
- Lead, coach and develop a specialist team, creating a collaborative and accountable culture.
- Influence senior stakeholders across Marketing, Customer, Proposition, Distribution and Support Functions to secure adoption and deliver change.
Work arrangements
At AXA we work smart, empowering our people to balance their time between home and the office in a way that works best for them, their team and our customers.
You'll work at least two days a week (40%) away from home, moving to three days a week (60%) from December 2026.
Away from home means attending the office, visiting clients or attending industry events.
We're also happy to consider flexible working arrangements, which you can discuss with Talent Acquisition.
Your skills & experience
- Significant experience leading complex marketing, business or operating-model transformation in a large organisation is essential.
- Outstanding people leadership and senior stakeholder influencing skills are required.
- Practical understanding of marketing operations, capability design and emerging technology.
- Ability to balance pace and innovation with governance, risk and customer outcomes.
- Experience in financial services or another regulated environment would be an advantage.
As a precondition of employment for this role, you must be eligible and authorised to work in the United Kingdom.
We're proud to be an Equal Opportunities Employer and don't discriminate against employees or potential employees based on protected characteristics.
If you have a long-term condition or disability and require adjustments during the application or interview process, we're proud to offer access to the AXA Accessibility Concierge.
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Marketing Transformation Lead in London employer: AX
As a Transport Assistant, you will thrive in a dynamic and supportive work culture that prioritises employee growth and development. Our company offers competitive benefits and fosters an environment where your contributions directly impact client satisfaction and operational efficiency. Located in a bustling transport hub, we provide unique opportunities to engage with a diverse range of clients and enhance your logistical expertise.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Transformation Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for AX and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like AX are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with AX on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at AX. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Transformation Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit AX. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of AX:Show us that you’ve done your homework! In your application, briefly mention what you admire about AX’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at AX
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at AX will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At AX, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
