Marketing Insight Transformation Lead in London

Marketing Insight Transformation Lead in London

London Full-Time 51750 - 63250 £ / year (est.) Hybrid
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At a Glance

  • Tasks: Lead the transformation of marketing insights and data to drive strategic decisions.
  • Company: Join AXA, a global leader in insurance and financial services.
  • Benefits: Flexible working arrangements, competitive salary, and opportunities for professional growth.
  • Other info: Dynamic work environment with a focus on innovation and collaboration.
  • Why this job: Make a real impact by shaping marketing strategies with data-driven insights.
  • Qualifications: Extensive experience in marketing insights and strong data analysis skills required.

The predicted salary is between 51750 - 63250 £ per year.

About AXA

AXA is a global leader in insurance and financial services, dedicated to helping customers protect what matters most to them.

As the sixth-largest insurance company in the world, we provide a wide range of services, including health, car, home, and business insurance.

We support millions of customers worldwide, helping them navigate life's uncertainties with confidence.

AXA UK Support Functions look after our three customer-facing business units, providing the infrastructure and expertise to make sure we can be there for our customers.

Job overview

Lead the transformation of insight across AXA UK.

As Marketing Insight Transformation Lead, you’ll bring research, data and measurement together, creating a clearer enterprise view of customers, markets and reputation.

You’ll shape the Marketing insight roadmap and turn complex evidence into decisions that improve business and marketing outcomes, strengthen strategic choices and support sustainable growth.

Key responsibilities

  • Lead and develop our Marketing insight, research, data, marketing measurement and evaluation capabilities.
  • Set and embed an insight strategy and roadmap aligned to business, brand, communications, reputation and sustainability priorities.
  • Oversee high-quality qualitative and quantitative research, translating findings into focused, actionable recommendations.
  • Influence senior leaders by making complex data clear, relevant and useful for strategic and commercial decisions.
  • Improve measurement of marketing and communications activity, including effectiveness, impact and return on investment.
  • Break down data silos, strengthen data quality and governance, and promote shared customer and market intelligence across AXA UK.
  • Champion new tools, AI-assisted analytics and modern insight practices where risk, security and compliance requirements are met.

Work arrangements

At AXA we work smart, empowering our people to balance their time between home and the office in a way that works best for them, their team and our customers.

You'll work at least two days a week (40%) away from home, moving to three days a week (60%) from December 2026.

Away from home means attending the office, visiting clients or attending industry events.

We’re also happy to consider flexible working arrangements, which you can discuss with Talent Acquisition.

Your skills & experience

  • Extensive experience in marketing, reputation or stakeholder insight is required.
  • Demonstratable strong knowledge of qualitative and quantitative research, measurement and data visualisation is needed.
  • Track record of leading and developing insight teams.
  • Confidence to influence senior stakeholders with clear, evidence-based recommendations.
  • Ability to combine strategic and commercial thinking with strong data-governance awareness and the curiosity to modernise insight practices in a complex, regulated organisation.

As a precondition of employment for this role, you must be eligible and authorised to work in the United Kingdom.

We’re proud to be an Equal Opportunities Employer and don’t discriminate against employees or potential employees based on protected characteristics.

If you have a long-term condition or disability and require adjustments during the application or interview process, we’re proud to offer access to the AXA Accessibility Concierge.

  • For our support, please send an email to
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Marketing Insight Transformation Lead in London employer: AX

As a Transport Assistant, you will thrive in a dynamic and supportive work culture that prioritises employee growth and development. Our company offers competitive benefits and fosters an environment where your contributions directly impact client satisfaction and operational efficiency. Located in a bustling transport hub, we provide unique opportunities to engage with a diverse range of clients and enhance your logistical expertise.

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Contact Details:

AX Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Marketing Insight Transformation Lead in London

✨Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for AX and show them what you can bring to the table.

✨Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like AX are looking for.

✨Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with AX on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

✨Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at AX. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Marketing Insight Transformation Lead in London

Marketing Insight Development
Research Skills
Data Measurement and Evaluation
Qualitative Research
Quantitative Research
Data Visualisation
Stakeholder Engagement

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit AX. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of AX:Show us that you’ve done your homework! In your application, briefly mention what you admire about AX’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at AX

✨Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at AX will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

✨Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

✨Be Ready for Scenario-Based Questions

At AX, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

✨Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.