At a Glance
- Tasks: Transform marketing briefs into effective AI prompts and enhance content quality.
- Company: Join AXA, a global leader in insurance and financial services.
- Benefits: Flexible working arrangements, competitive salary, and professional development opportunities.
- Other info: Dynamic team environment with opportunities for growth and innovation.
- Why this job: Combine creativity with AI to revolutionise marketing strategies and make a real impact.
- Qualifications: Experience in copywriting or digital marketing with a passion for AI tools.
The predicted salary is between 49500 - 60500 £ per year.
About AXA
AXA is a global leader in insurance and financial services, dedicated to helping customers protect what matters most to them.
As the sixth-largest insurance company in the world, we provide a wide range of services, including health, car, home, and business insurance.
We support millions of customers worldwide, helping them navigate life's uncertainties with confidence.
AXA UK Support Functions look after our three customer-facing business units, providing the infrastructure and expertise to make sure we can be there for our customers.
Job overview
Join a pioneering team at the point where marketing creativity meets artificial intelligence (AI).
As AI Marketing Prompt Engineer, you'll translate marketing briefs into effective prompts and reusable prompt patterns that help teams produce high-quality first drafts faster.
You'll test and improve AI outputs, build practical best practice and help colleagues use generative AI confidently, responsibly and with clear human oversight.
Key responsibilities
- Turn complex marketing and communications briefs into clear, effective and structured prompts for generative AI tools.
- Design, test and refine multi-step prompt approaches for campaigns, articles, scripts and other marketing content.
- Create and maintain a central library of reusable prompt templates, guidance and best practice examples.
- Evaluate AI-generated content for quality, accuracy, tone of voice, brand alignment and appropriate use.
- Explore new AI tools and techniques, identifying practical use cases that improve speed, consistency and productivity.
- Coach Marketers and Content Creators, helping them build confidence while following security, risk and governance standards.
Work arrangements
At AXA we work smart, empowering our people to balance their time between home and the office in a way that works best for them, their team and our customers.
You'll work at least two days a week (40%) away from home, moving to three days a week (60%) from December 2026.
Away from home means attending the office, visiting clients or attending industry events.
We're also happy to consider flexible working arrangements, which you can discuss with Talent Acquisition.
Your skills & experience
- Experience in copywriting, content strategy, technical writing, digital marketing or a similar role combining creativity and analysis is essential.
- Excellent command of written English and tone of voice.
- Logical approach to breaking down briefs and testing outputs.
- Hands-on curiosity about generative AI tools.
- Ability to explain technical ideas in practical, accessible language.
- Able to work independently and apply sound judgement in a regulated environment.
As a precondition of employment for this role, you must be eligible and authorised to work in the United Kingdom.
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AI Marketing Prompt Engineer in London employer: AX
As a Transport Assistant, you will thrive in a dynamic and supportive work culture that prioritises employee growth and development. Our company offers competitive benefits and fosters an environment where your contributions directly impact client satisfaction and operational efficiency. Located in a bustling transport hub, we provide unique opportunities to engage with a diverse range of clients and enhance your logistical expertise.
StudySmarter Expert Advice🤫
We think this is how you could land AI Marketing Prompt Engineer in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for AX and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like AX are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with AX on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at AX. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace AI Marketing Prompt Engineer in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit AX. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of AX:Show us that you’ve done your homework! In your application, briefly mention what you admire about AX’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at AX
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at AX will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At AX, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
