At a Glance
- Tasks: Lead AI sales for UK Public Sector, transforming services with cutting-edge technology.
- Company: Join AWS, a leader in innovation and public sector transformation.
- Benefits: Competitive salary, diverse team, and opportunities for professional growth.
- Other info: Dynamic team culture that values autonomy and curiosity.
- Why this job: Shape the future of AI in government and transport, making a real impact.
- Qualifications: Experience in tech sales, stakeholder management, and a passion for AI.
The predicted salary is between 80000 - 100000 £ per year.
AWS is looking for a Principal AI Sales Specialist to lead the adoption of AI across UK Public Sector — spanning Central Government and Transport. You'll help government departments and transport organisations harness the power of AI to transform how they operate and deliver services for citizens. This is a rare opportunity to shape the AI go-to-market strategy across some of the UK's most strategically important institutions. You'll own the commercial vision for AWS AI services across these segments, working at the intersection of enterprise sales, emerging technology, and public sector transformation.
- Lead complex, high-value AI sales engagements across Central Government departments and Transport bodies
- Develop and execute the GTM strategy for AWS AI services including Amazon Bedrock, Kiro, and Quick Suite
- Work with senior government and transport leaders to position AWS as the AI platform of choice for transforming public services at scale
- Operate with genuine autonomy to shape strategy, build pipeline, and close deals that matter
Key job responsibilities:
- Drive revenue growth by leading multi-stakeholder sales engagements from opportunity identification through to close across Central Government departments, executive agencies, arms-length bodies, and transport organisations (rail, airports and ports)
- Develop and execute a go-to-market plan for AWS native AI services across Central Government and Transport accounts — identifying the highest-value use cases in areas such as citizen services, national security, border management, infrastructure planning, transport operations, fraud detection, and policy delivery
- Apply value-based selling to articulate the impact of AI adoption — connecting technology to citizen outcomes, operational efficiency, national resilience, and value for money
- Compete effectively in a contested market, differentiating AWS AI against alternative platforms with commercially creative deal structures that work within public sector procurement constraints (G-Cloud, GCA frameworks, departmental spending controls)
- Build and maintain a qualified pipeline, forecast accurately, and report on domain performance including win rates, partner attach, and strategic account progress
- Engage key partners — government technology ISVs, transport solution providers, systems integrators, and specialist AI companies — to build an ecosystem that accelerates adoption
- Feed market insight back to AWS product and specialist teams to influence roadmap priorities around data governance, security classification, interoperability, and regulatory compliance
- Collaborate with account teams to bring the right expertise to every customer engagement
A day in the life:
You might start the morning preparing for a strategy session with a major government department exploring how AI could transform policy delivery and citizen services, then jump to a call with a transport body's digital lead on using AI to optimise national infrastructure. Afternoons could see you building a proof-of-concept proposal with your Solutions Architect for an executive agency, or shaping a deal structure that navigates Government Commercial Agency frameworks and departmental spending controls. You'll regularly connect with account teams, partners, and AWS product teams — translating frontline insight into action. Your customers range from Director Generals and Chief Digital Officers in Whitehall to CIOs at national transport organisations and technology leads across arms-length bodies.
About the team:
You'll join the AWS UK Public Sector Specialist Sales team — domain experts who combine commercial rigour with genuine mission orientation. We value autonomy, curiosity, and impact: specialists here own their strategies and operate independently, backed by world-class technical support and one of the most innovative platforms on the planet. The UK public sector AI landscape — across central government departments, arms length bodies and transport organisations — is fast-moving and high-impact. If you want to shape how AI transforms public services at national scale, this is the team.
- Experience developing detailed go to market plans
- Experience in stakeholder management, including influencing executive level global leaders
- Proven track record in enterprise or public sector technology sales, with demonstrable experience of closing complex, high-value deals
- Strong commercial acumen — able to help structure deals, navigate procurement processes, and build compelling business cases
- Experience of value-based and competitive selling in a technology context
- High degree of intellectual curiosity and a demonstrated ability to learn and apply new technical concepts
- Demonstrable interest in artificial intelligence
- Experience in the public sector
- Experience selling AI/ML solutions
- Familiarity with AWS AI services
- Experience working in or alongside a specialist sales function
- Understanding of the regulatory landscape for public sector
Principal AI Sales Specialist - UK Central Government & Transport, UK Public Sector in London employer: AWS.
At AWS, we pride ourselves on being an exceptional employer, particularly for those passionate about driving AI innovation within the UK Public Sector. Our inclusive culture fosters autonomy and encourages personal growth, allowing you to shape impactful strategies while collaborating with top-tier professionals. With access to world-class resources and a commitment to diversity, you'll find meaningful opportunities to transform public services and make a real difference in citizens' lives.
StudySmarter Expert Advice🤫
We think this is how you could land Principal AI Sales Specialist - UK Central Government & Transport, UK Public Sector in London
✨Dive into Local Government Events
Get yourself to local government events and public sector job fairs. These are great for meeting recruiters and understanding what different organisations, like AWS., are looking for. Plus, it shows your genuine interest in the sector!
✨Join Relevant Networks
Look for communities focused on public sector careers. Whether it’s local networking groups or online forums, connecting with professionals in the field can provide insider knowledge and opportunities that you won’t find on typical job boards.
✨Utilise Your University’s Resources
If you’re freshly graduated or still studying, make the most of your university's careers service. They often have exclusive partnerships with companies like AWS. and can help you get your foot in the door for these full-time public sector roles.
✨Stay Updated with Government Initiatives
Keep your finger on the pulse regarding new government projects and policies. Understanding current initiatives can give you a leg up in interviews, showing that you are informed and genuinely interested in making a difference in the public sector.
We think you need these skills to ace Principal AI Sales Specialist - UK Central Government & Transport, UK Public Sector in London
Some tips for your application 🫡
Highlight Relevant Experience:In the public sector, having experience in community engagement, policy analysis, or project management stands out. Make sure to showcase any previous roles or volunteer work that reflects your understanding of public service values and how they've shaped your career path.
Showcase Your Knowledge of the Sector:When you’re applying for a government role, it’s crucial to demonstrate your understanding of the current political landscape and public policies. Consider including articles you've written or relevant projects that underline your capability to engage with these concepts effectively.
Tailor Your CV to Reflect Core Competencies:Government positions often require a clear demonstration of competencies such as communication, teamwork, and problem-solving. Try to structure your CV to highlight these skills, using specific examples of how you’ve applied them in past experiences, ideally with quantifiable outcomes where possible.
Craft a Compelling Cover Letter:Your cover letter is your chance to tell your story and convey your passion for public service. Discuss why you want to work for AWS. and how your values align with their mission. Be genuine and let your enthusiasm shine through—this can really set you apart from other candidates.
How to prepare for a job interview at AWS.
✨Get to Know Public Sector Values
Before your interview with AWS., dig deep into their mission and values, especially how they align with public service and community impact. Understand the key policies or initiatives they are involved in – you’ll want to show that you genuinely care about serving the community.
✨Brush Up on Regulatory Knowledge
Brush up on the regulations, laws, and compliance standards relevant to the role you’re applying for. Since this is the government and public sector, they might throw technical questions related to policy frameworks or project management best practices that you'll need to navigate day-to-day.
✨Highlight Teamwork and Collaboration
The government sector thrives on collaboration. Be ready to discuss how you've successfully worked in diverse teams or involved stakeholders in your projects. Show us how you bring people together to get a common goal achieved – that's what public service is all about!
✨Prepare Real-Life Examples
Craft a few STAR (Situation, Task, Action, Result) stories that demonstrate your experience in similar roles. Whether it’s a project that made a difference in the community or a challenging situation you managed, be ready to express how your skills and experiences make you a valuable asset for AWS..
