At a Glance
- Tasks: Design customer journeys and lead marketing strategies for AWS services.
- Company: Join a dynamic team at AWS Marketing focused on customer experience.
- Benefits: Competitive salary, diverse work culture, and opportunities for professional growth.
- Other info: Be part of a global team transforming customer engagement through innovative strategies.
- Why this job: Make a real impact by shaping customer-centric marketing campaigns.
- Qualifications: 6+ years in marketing, data-driven decision-making, and cross-functional collaboration.
The predicted salary is between 51750 - 63250 £ per year.
AWS Marketing is seeking a strategic and customer-focused Digital Strategist to join our Customer Experience (CX) team within the Integrated Demand Center (IDC).
In this role, you will design end-to-end customer journeys that enable truly customer-centric marketing campaigns, helping AWS customers adopt and grow with our services.
You'll lead the strategic vision for how we engage customers across their lifecycle, organizing marketing around customer needs rather than internal structures.
- Key job responsibilities
Customer Journey Design & Strategy (Primary Focus) - Design comprehensive customer journey frameworks across awareness, consideration, conversion, and loyalty stages for Integrated Development Programs (IDPs)
- Lead cross-functional workshops with stakeholders to define journey requirements, success metrics, and customer touchpoints
- Develop next best action and next best content strategies that personalize customer experiences at scale
- Create customer-centric marketing strategies that align business objectives with customer needs at each funnel stage
- Define journey progression metrics and success criteria in partnership with CX analytics team
- Establish journey frameworks that enable scalable, reusable approaches across programs
- Cross-Functional Leadership & Collaboration
- Partner with Customer Insights Leads to incorporate Voice of the Customer insights and AI-category-specific findings into journey design
- Collaborate with Journey Operators to ensure technical feasibility and successful AEP implementation
- Work closely with Technical Architecture & Analytics (TAA) and Analytics teams on data requirements and measurement frameworks
- Coordinate with Email Marketing Team (EMT), Web Channel team, and Marketing Platform Operations (MPO) on campaign execution
- Partner with CCTech team and sales demand generation teams to ensure seamless, integrated customer experiences
- Present journey strategies, frameworks, and results to leadership stakeholders
- Strategic Planning & Optimization
- Develop shared foundations approach to increase efficiency and consistency across customer journeys
- Analyze customer journey performance and identify optimization opportunities
- Stay current on industry best practices in customer experience, personalization, and journey orchestration
- Contribute to the evolution of IDC's customer-centric marketing approach
- Mentor Journey Architects on strategic thinking and customer-centric design principles
About the team
You'll join a team of 25 marketers across four disciplines: Digital Strategists, Journey Operators, Customer Insights Leads, and AEP Cross-Discipline Leads.
Our geographically distributed team spans NAMER, EMEA, LATAM, and APJ, working collaboratively to transform how AWS engages with customers through personalized, journey-based marketing.
Formed in Q3 2025, our team drives a more customer-centric approach within the IDC, organizing marketing around customer needs at each stage of their journey with AWS.
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
- Experience using Microsoft Excel to manipulate and analyze data - Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
- Experience with Salesforce and Tableau
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Sr. Digital Strategist, IDC CX Digital Strategy in London employer: AWS Marketing
At AWS Marketing, we pride ourselves on being an exceptional employer that fosters a collaborative and inclusive work culture. As a Sr. Digital Strategist in our Customer Experience team, you'll have the opportunity to lead innovative marketing strategies while benefiting from extensive professional growth opportunities and a commitment to diversity. Our global team is dedicated to transforming customer engagement, ensuring that your contributions directly impact our mission to deliver customer-centric solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Sr. Digital Strategist, IDC CX Digital Strategy in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for AWS Marketing and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like AWS Marketing are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with AWS Marketing on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at AWS Marketing. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Sr. Digital Strategist, IDC CX Digital Strategy in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit AWS Marketing. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of AWS Marketing:Show us that you’ve done your homework! In your application, briefly mention what you admire about AWS Marketing’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at AWS Marketing
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at AWS Marketing will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At AWS Marketing, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
