Influencer Marketing Manager (FTC), AWS EMEA Marketing

Would you like to help EMEA businesses accelerate and maximize their success using the cloud? The AWS Marketing team are looking for an Influencer & Amplification Marketing Manager to support delivery of best-in-class influencer campaigns across our owned, earned and paid media channels. In this role you will be the single-threaded owner of the influencer marketing program and goals across EMEA, owning the strategy, messaging and positioning, cross-organizational alignment, and end-to-end execution of your plans. You will operate across EMEA sales, marketing and product teams to identify and work with Tech social influencers, building campaigns that engage our customers and amplify our messages to our target audience. You will achieve this through close collaboration with executive leadership across marketing & sales, global social and brand teams, PR teams, and external agencies. You will also own employee and executive amplification across the EMEA sales and marketing teams, delivering increased reach and engagement for our brand and social content.

This is a 14 months Fixed Term Contract position

• Have clear understanding of business priorities and elaborate local strategies to identify influencers/content creators (internal and external influencers), to help deliver on those.
• Work with EMEA teams to define the right approach for influencer activations (internal and external influencers); set objectives, identify agencies support and build a list of potential influencers (internal and external) to target across the areas, segment, topics, industries and partners.
• Integrate influencers in brand marketing and social media campaigns; build a plan, manage influencer campaign and content creation deliverables, and work with internal teams to drive content approvals (PR, legal etc).
• Create a measurement framework to report on KPIs from influencer activations.

About the team: AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.

Diverse Experiences: AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Why AWS? Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Inclusive Team Culture: Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship & Career Growth: We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

Work/Life Balance: We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.

BASIC QUALIFICATIONS

• Experience of working in social media and influencer relations
• Experience of influencer and social media measurement and evaluation
• Experience of delivering influencer strategies for large organisations

PREFERRED QUALIFICATIONS

• Highly knowledgeable about the current social media landscape; strategic thinker, ensuring that influencer activity delivers against core business objectives
• Able to inspire teams and agencies to deliver results
• Exceptionally high judgement, able to earn trust quickly with leaders and peers
• Proactive and a self-starter, taking responsibility and making things happen, often to a tight deadline
• Highly organised and able to juggle multiple projects and tasks simultaneously, adaptable, able to work in a fast-paced corporate environment