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For Companies At a Glance
- Tasks: Lead and manage the CRM strategy, enhancing customer engagement and driving sales growth.
- Company: Awin is a dynamic, inclusive company focused on building a leading open partner ecosystem.
- Benefits: Enjoy a flexible four-day work week, remote working allowance, and extensive training opportunities.
- Why this job: Join a culture of innovation, collaboration, and continuous improvement while making a real impact.
- Qualifications: 8+ years in CRM management with strong Salesforce knowledge and leadership experience required.
- Other info: Diversity and inclusion are core values; we welcome all backgrounds and identities.
The predicted salary is between 48000 - 84000 £ per year.
The Head of CRM is a pivotal role responsible for leading and managing the organization\’s Customer Relationship Management (CRM) strategy and operations.
You will be responsible of transforming our Salesforce CRM platform to enhance customer engagement and drive sales growth. You will collaborate with key leaders across various functions to evaluate and improve our commercial and customer processes, ensuring that our CRM system aligns with business objectives and deeply integrate with our products and services.
This position oversees four specialized teams and acts as a key technology partner to the business, optimizing CRM applications to drive process efficiency and business results in an automated way.
Major Accountabilities & Responsibilities
Strategic Leadership and Management
- Lead 30 people in 4 teams to run Awin’s CRM (Salesforce) platform and related applications globally ensure their fast and efficient delivery.
- Develop and implement comprehensive CRM strategies aligned with the ARR business model, striving for a high degree of automation and unleashing the potential of AI.
- Own the CRM roadmap and manage budgets, continuously review for cost efficiency and ensure resource allocation for CRM initiatives.
- Act as the most senior domain architect, proactively identifying optimization potential and delegating execution effectively.
- Motivate change in the organization lead the team to deliver highest quality results and foster a culture of innovation and continuous improvement.
- Consistently meet and exceed performance KPIs and sales targets through proactive engagement, strategic planning, and effective execution.
Technology Partnership and Innovation
- Position the team to become a strong technology partner for customer facing departments using Salesforce.
- Decide on the best solutions for business capabilities and requirements in close alignment with technology leadership.
- Oversee the implementation and optimization of Salesforce Configure, Price, Quote (CPQ) as a backbone for the ARR subscription model.
- Double down on our sales & service cloud solutions and work towards a high degree of process and agent automation.
- Ensure the automated integration of CRM with the Awin platform and relevant enterprise systems. Align priorities and solution design with technical stakeholders (e.g. Product, Engineering).
- Proactively review the application landscape end-to-end to identify and address operational, financial, technological opportunities and risks.
CRM Platform Adoption
- Develop strategies to enhance user experience and drive significant CRM adoption across the organization.
- Ensure the efficient operation of CRM systems for data collection, reporting, and analytics in close collaboration with BI and Product teams to unlock further opportunities.
- Provide excellent customer service, marketing automation and sales processes.
- Handle all required service providers and ensure Service Level Agreements (SLAs) are met.
Requirements
- 8+ years of experience in CRM management, with at least 5 years in a leadership role.
- Extensive technical knowledge of Salesforce ecosystem, including Service Cloud, Marketing Cloud, Sales Cloud, CPQ, Revenue Cloud, Data Cloud and more.
- Strong understanding of ARR business models and CPQ implementation.
- Proven track record in managing complex CRM projects and driving digital transformation and platform adoption initiatives.
- Strong Marketing, Sales and business process understanding.
- Online Marketing industry experience is preferred.
- Excellent leadership, communication, and problem-solving skills.
- Confident managing expectations and influencing senior leadership up to board level.
Our Offer
- Flexi-Week and Work-Life Balance : We prioritise your mental health and well-being, offering you a flexible four-day Flexi-Week at full pay and with no reduction to your annual holiday allowance. We also offer a variety of different paid special leaves as well as volunteer days.
- Remote Working Allowance: You will receive a monthly allowance to cover part of your running costs. In addition, we will support you in setting up your remote workspace appropriately.
- Pension: Awin offers access to an additional pension insurance to all employees in Germany.
- Flexi-Office: We offer an international culture and flexibility through our Flexi-Office and hybrid/remote work possibilities to work across Awin regions
- Development : We’ve built our extensive training suite Awin Academy to cover a wide range of skills that nurture you professionally and personally, with trainings conveniently packaged together to support your overall development.
- Appreciation : Thank and reward colleagues by sending them a voucher through our peer-to-peer program
Established in 2000, Awin is proud of our dynamic, social and inclusive culture.
Like all businesses, we’ve had to adapt and nurture our culture in a virtual environment. Our virtual ‘Life @ Awin’ hub brings our colleagues from across the globe together for various social activities.
Diversity & Inclusion are paramount to us, and we proudly pursue and hire diverse team members. We champion uniqueness and authenticity; this is who we are at our core. Our network of affiliate partnerships are diverse and transparent, as are the employees powering our vision to build the world’s leading open partner ecosystem. We welcome all backgrounds, identities, and experiences. If you need support at any point in the application or interview process, please let us know.
Apply now to begin the next stage of your career at a progressive company that supports both your professional and personal development.
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Head of CRM (f/m/d) employer: Awin Global
Contact Detail:
Awin Global Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of CRM (f/m/d)
✨Tip Number 1
Familiarise yourself with the Salesforce ecosystem, especially the specific tools mentioned in the job description like Service Cloud and CPQ. Having a deep understanding of these platforms will not only help you in interviews but also demonstrate your commitment to the role.
✨Tip Number 2
Showcase your leadership experience by preparing examples of how you've successfully managed teams and projects in the past. Highlighting your ability to motivate and lead a diverse group will resonate well with our focus on team dynamics.
✨Tip Number 3
Research Awin's current CRM strategies and any recent developments in their technology stack. Being knowledgeable about our operations will allow you to ask insightful questions during the interview, showing your genuine interest in the company.
✨Tip Number 4
Prepare to discuss how you would drive CRM adoption across an organisation. Think of innovative strategies that could enhance user experience and engagement, as this is a key responsibility of the role.
We think you need these skills to ace Head of CRM (f/m/d)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM management, particularly with Salesforce. Emphasise leadership roles and any specific achievements that align with the responsibilities outlined in the job description.
Craft a Compelling Cover Letter: In your cover letter, express your passion for CRM and how your background makes you a perfect fit for the role. Mention your experience in leading teams and driving digital transformation, and how you can contribute to the company's goals.
Showcase Technical Expertise: Clearly outline your technical knowledge of the Salesforce ecosystem in your application. Include specific examples of projects where you've implemented or optimised Salesforce solutions, especially in relation to CPQ and automation.
Highlight Leadership Skills: Since this role involves managing multiple teams, be sure to highlight your leadership and communication skills. Provide examples of how you've motivated teams and driven performance in previous roles.
How to prepare for a job interview at Awin Global
✨Showcase Your Leadership Experience
As the Head of CRM, you'll be leading a team of 30 people. Be prepared to discuss your previous leadership roles, focusing on how you've motivated teams and driven results. Share specific examples of how you've fostered a culture of innovation and continuous improvement.
✨Demonstrate Technical Knowledge
You need to have extensive knowledge of the Salesforce ecosystem. Brush up on your understanding of Service Cloud, Marketing Cloud, and CPQ. Be ready to discuss how you've implemented these technologies in past roles and how they can enhance customer engagement.
✨Align with Business Objectives
The role requires aligning CRM strategies with business goals. Prepare to talk about how you've previously developed and implemented CRM strategies that drove sales growth and improved customer processes. Highlight your ability to manage budgets and resource allocation effectively.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and strategic thinking. Think of scenarios where you've had to make tough decisions regarding CRM implementations or optimisations. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
