At a Glance
- Tasks: Drive sales growth and build strong client relationships across London and the South East.
- Company: Dynamic company focused on retail sector growth and innovation.
- Benefits: Competitive salary, car allowance, 25 days holiday, and development opportunities.
- Other info: Enjoy autonomy, variety, and excellent career growth potential.
- Why this job: Take ownership of a thriving territory and make a real impact in the retail industry.
- Qualifications: Experience in field sales, account management, and strong relationship-building skills.
This is an exciting opportunity for a field-based sales professional with a strong background in B2B sales, account management and business development to take full ownership of a thriving retail territory across London and the South East.
SALARY: £43,000 OTE (includes £40,000 per annum basic salary) + Car Allowance + Benefits
LOCATION: Covering London and South East England
JOB TYPE: Full-Time, Permanent
WORKING HOURS: 1 Day per Week in the London Office (SE1), 4 Days per Week Field-Based
JOB OVERVIEW
We have a fantastic new job opportunity for a Regional Sales Manager to take ownership of a high-performing territory across London and the South East, managing both new business development and account management within the retail sector. As a Regional Sales Manager you will be responsible for driving revenue growth through client acquisition, relationship management and strategic territory planning across garden centres, gift and lifestyle retailers and pharmacies. The Regional Sales Manager will play a pivotal role in representing customer needs internally, supporting demand planning, forecasting and product development through market insights and feedback. This role offers autonomy, variety and the opportunity to build strong client relationships while contributing to business growth and brand development.
DUTIES
- Territory Planning: Develop and implement a strategic call plan to optimise coverage and achieve monthly and annual sales targets
- Account Management: Build and maintain strong relationships with existing customers to maximise sales opportunities
- New Business Development: Identify, target and convert new accounts within defined postcodes and retail channels
- Sales Activity: Conduct a minimum of five customer visits or prospect meetings per day across four field-based days
- Performance Reporting: Monitor and report on sales performance and territory activity on a monthly basis
- Trade Shows: Attend UK trade shows to engage with existing clients and generate new business opportunities
- Brand Development: Support retailers in developing compelling brand stories aligned with marketing strategy
- Forecasting Support: Collaborate with internal teams on demand planning, range reviews and promotional activity
- Market Insight: Provide feedback from the field to inform product development and commercial strategy
CANDIDATE REQUIREMENTS
- Previous experience in a field sales, business development or account management role
- Proven experience of achieving sales targets and driving revenue growth
- Strong relationship management and client engagement skills
- Experience with territory planning, pipeline management and lead generation
- Excellent communication and negotiation skills
- Ability to work independently and manage time effectively in a field-based role
- Commercial awareness with the ability to identify new market opportunities
- Full UK driving licence and willingness to travel across the region
BENEFITS
- 25 days holiday + 1 free day for your birthday
- Endometriosis Friendly Employer
- Perk Box Subscription
- Summer & Christmas Party
- Learning & development opportunities
HOW TO APPLY
To be considered for this job vacancy, please submit your CV to our Recruitment Team who will review your details. CV’s of Job Applicants meeting this requirement will be submitted to our Client for consideration. By submitting your job application to us you are hereby giving us your express consent to submit your details to our Client for this purpose.
Regional Sales Manager employer: AWD Recruitment
Join a dynamic team as a Regional Sales Manager, where you will enjoy a supportive work culture that values autonomy and encourages professional growth. With competitive benefits including 25 days of holiday plus a birthday off, and opportunities for learning and development, this role offers the chance to thrive in a vibrant retail environment across London and the South East. Experience the excitement of building strong client relationships while contributing to meaningful business growth in a company that prioritises employee well-being and engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Sales Manager
✨Tip Number 1
Get to know the company inside out! Research their values, products, and recent news. This way, when you chat with them, you can show you're genuinely interested and ready to contribute.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn. They can give you the lowdown on the company culture and maybe even put in a good word for you!
✨Tip Number 3
Prepare for the interview by practising common sales scenarios. Think about how you'd handle objections or close a deal. The more you rehearse, the more confident you'll feel!
✨Tip Number 4
Don't forget to follow up after your interview! A quick thank-you email can keep you fresh in their minds and show that you're keen on the role. Plus, it’s just good manners!
We think you need these skills to ace Regional Sales Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the Regional Sales Manager role. Highlight your B2B sales background, account management experience, and any relevant achievements to catch our eye!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of how you've driven revenue growth and built strong client relationships in the past.
Showcase Your Territory Planning Skills:Since territory planning is key for this position, be sure to mention any strategies you've used in previous roles. We want to see how you approach optimising coverage and achieving sales targets!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out!
How to prepare for a job interview at AWD Recruitment
✨Know Your Territory
Before the interview, research the retail landscape in London and the South East. Understand the key players in garden centres, gift retailers, and pharmacies. This knowledge will help you demonstrate your strategic thinking and show that you're ready to take ownership of the territory.
✨Showcase Your Sales Success
Prepare specific examples of how you've achieved sales targets in previous roles. Use the STAR method (Situation, Task, Action, Result) to structure your answers. This will help you clearly communicate your experience in driving revenue growth and managing accounts.
✨Build Rapport with Interviewers
Sales is all about relationships, so use your interpersonal skills during the interview. Be personable, listen actively, and engage with your interviewers. This will not only make a positive impression but also reflect your ability to build strong client relationships.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's sales strategy, market challenges, and team dynamics. This shows your genuine interest in the role and helps you assess if the company aligns with your career goals. Plus, it gives you a chance to demonstrate your commercial awareness.
