At a Glance
- Tasks: Lead fan monetisation and drive digital marketing strategies across multi-channel platforms.
- Company: Join a dynamic sports media company focused on fan engagement and revenue growth.
- Benefits: Enjoy competitive salary, 33 days holiday, flexible working, and a free sports streaming subscription.
- Other info: Be part of a vibrant team with opportunities for career growth and regular social events.
- Why this job: Make an impact in the sports industry while developing your marketing skills.
- Qualifications: Experience in digital marketing, CRM, and data analysis is essential.
The predicted salary is between 50000 - 60000 £ per year.
An exciting opportunity for a data‑driven digital marketing and growth professional to lead fan monetisation, CRM strategy, and revenue growth across multi‑channel platforms, driving subscriptions, engagement, and commercial performance. This role is known internally as a Fan Revenue & Growth Manager.
Job Overview: We have a fantastic new job opportunity for a Digital & Growth Marketing Manager to drive digital marketing, CRM strategy, and audience monetisation across a global sports media environment. As a Digital & Growth Marketing Manager you will own the full fan journey, from social media engagement and data capture through to subscription conversion and long‑term retention. You will connect content performance with commercial outcomes using analytics, automation, and targeted campaigns. Working in this role, you will lead growth marketing initiatives, optimise conversion funnels, and activate customer data platforms to maximise revenue, engagement, and lifetime value across digital channels.
Duties:
- Fan Revenue Strategy: Own and optimise the full monetisation funnel from awareness to conversion and retention
- CRM & CDP Management: Configure audience segmentation, workflows, and lifecycle campaigns within the data platform
- Acquisition Campaigns: Deliver performance‑driven digital marketing campaigns across paid social, PPC, and SEO channels
- Conversion Optimisation: Improve subscription journeys, trial conversion, and customer onboarding processes
- Data Analysis & Reporting: Monitor KPIs, analyse funnel performance, and deliver actionable insights
- Content & Commerce Alignment: Collaborate with content teams to ensure engagement drives measurable revenue outcomes
- Retention Strategies: Implement churn reduction, loyalty programmes, and re‑engagement campaigns
- Digital Platform Optimisation: Enhance websites, apps, and user journeys to improve engagement and conversion
- Partnership Activation: Work with stakeholders and partners to drive traffic, audience growth, and revenue opportunities
- Team Leadership: Lead and develop a small team to deliver high‑impact marketing and growth initiatives
Candidate Requirements:
ESSENTIAL:
- Previous experience in digital marketing, growth marketing, CRM, or audience development
- Hands‑on experience with a Customer Data Platform or marketing automation tools
- Proven experience managing paid media campaigns including social, PPC, and digital advertising
- Strong analytical skills with experience using data to drive performance and optimisation
- Experience with conversion optimisation, A/B testing, and funnel analysis
- Excellent communication and stakeholder management skills
- Experience using analytics tools such as Google Analytics or similar platforms
DESIRABLE:
- Experience within sport, media, entertainment, or subscription‑based businesses
- Understanding of subscription models, retention strategies, and lifetime value optimisation
- Experience collaborating with content or creative teams
- Knowledge of app store optimisation and digital product growth
- Awareness of global digital media trends and fan engagement strategies
Benefits:
- Competitive salary and benefits
- 33 days holiday (including public holidays)
- Pension contribution
- Flexible working options
- Wellbeing programme and employee assistance
- Regular social events
- Free subscription to a major sports streaming platform
Applicants must have the right to work in the UK.
Digital & Growth Marketing Manager (Fan Revenue / Subscriptions) employer: AWD Recruitment
Join a dynamic and innovative team as a Digital & Growth Marketing Manager, where your expertise in fan monetisation and digital marketing will thrive in a vibrant sports media environment. We offer a competitive salary, generous holiday allowance, and flexible working options, all within a supportive culture that prioritises employee wellbeing and growth. With opportunities for professional development and regular social events, you'll be part of a collaborative team dedicated to driving engagement and revenue across multi-channel platforms.
StudySmarter Expert Advice🤫
We think this is how you could land Digital & Growth Marketing Manager (Fan Revenue / Subscriptions)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects and successes. This is a great way to demonstrate your expertise in fan revenue and growth strategies.
✨Tip Number 3
Prepare for interviews by researching the company and its audience. Understand their current marketing strategies and think about how you can contribute to their fan monetisation efforts.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us and contributing to our growth in the digital marketing space.
We think you need these skills to ace Digital & Growth Marketing Manager (Fan Revenue / Subscriptions)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Digital & Growth Marketing Manager. Highlight your experience in digital marketing, CRM, and fan revenue strategies. We want to see how your skills align with our needs!
Showcase Your Achievements:Don’t just list your responsibilities; show us what you’ve achieved! Use numbers and data to demonstrate your impact in previous roles, especially in areas like conversion optimisation and audience growth.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Tell us why you’re passionate about fan engagement and how your background makes you the perfect fit for this role. Keep it engaging and relevant to our mission at StudySmarter.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at AWD Recruitment
✨Know Your Numbers
As a Digital & Growth Marketing Manager, you'll need to demonstrate your analytical skills. Brush up on key metrics related to fan revenue, conversion rates, and customer lifetime value. Be ready to discuss how you've used data to drive performance in past roles.
✨Showcase Your Campaign Success
Prepare specific examples of successful digital marketing campaigns you've led. Highlight your experience with paid media, CRM strategies, and audience development. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Understand the Fan Journey
Familiarise yourself with the full fan journey from engagement to retention. Be prepared to discuss how you would optimise each stage of the monetisation funnel. This shows that you understand the role's responsibilities and can think strategically about fan engagement.
✨Collaborate and Communicate
Since this role involves working with various teams, emphasise your communication and stakeholder management skills. Share examples of how you've successfully collaborated with content or creative teams to achieve marketing goals.
