At a Glance
- Tasks: Plan and optimise paid media campaigns across various platforms for a dynamic brand portfolio.
- Company: Join a vibrant consumer brand with a focus on innovation and collaboration.
- Benefits: Enjoy a competitive salary, bonus scheme, generous leave, and healthcare perks.
- Other info: Be part of a supportive team culture with excellent career growth opportunities.
- Why this job: Make an impact in a fast-paced environment while enhancing your marketing skills.
- Qualifications: Proven experience in paid media marketing and strong communication skills required.
The predicted salary is between 30000 - 40000 £ per year.
A great opportunity for an experienced paid media and campaign marketing professional to join the company in an office-based role, supporting brand visibility, consumer engagement and commercial impact across a busy consumer brand portfolio.
The official job title within the organisation is Paid Media Marketing Executive.
SALARY: £30,000 to £40,000 per annum (depending on experience) + Benefits
LOCATION: York, North Yorkshire
JOB TYPE: Full-Time, Permanent
WORKING HOURS: 37.5 Hours per Week Monday to Friday
JOB OVERVIEW
This is an exciting opportunity for an experienced Paid Media Marketing Executive to plan, execute and optimise paid media and PR campaigns across a varied brand portfolio. As the Paid Media Marketing Executive you will brief media agencies, review campaign plans, coordinate assets, track performance and support retail media activity across channels including TV, YouTube, Meta, streaming and gaming platforms. The Paid Media Marketing Executive will also manage PR agency relationships, coordinate micro influencer activity, monitor media budgets and provide clear campaign updates to internal teams and external stakeholders.
DUTIES
- Agency Briefing: Brief media agencies in a timely way, ensuring brand objectives, positioning, targeting, launch estimates and key driver items are clearly communicated.
- Paid Media Campaign Planning: Review agency plans, provide constructive feedback and help shape aligned paid media activity based on insights, media trends and platform performance.
- Media Plan Execution: Provide assets, copy and strategic links to support paid media activity across TV, YouTube, Meta, streaming and gaming platforms.
- Budget Tracking: Monitor and track paid media budgets in line with business strategy and agreed objectives.
- Retail Media Collaboration: Support joint promotions and media buys on retailer platforms, ensuring creative assets are delivered on time and within budget.
- Campaign Reporting: Track key campaign metrics including engagement, awareness, conversion and ROI, compiling reports for internal teams and external stakeholders.
- PR Management: Oversee third-party PR relationships, briefing, defining and executing PR campaigns and media collaborations.
- Influencer Coordination: Coordinate micro influencer activity as part of brand launches, supporting visibility, trust and user-generated content.
- Market Insight: Monitor marketing campaign trends, platform insights, consumer behaviour, competitor launches, retailer trends and product gaps.
- Cross-Functional Support: Work with marketing and sales teams to ensure sales tools, launch timelines, product priorities and brand messaging are aligned.
CANDIDATE REQUIREMENTS
- Strong marketing experience with proven paid media marketing experience.
- Experience building marketing campaigns across multiple platforms such as Meta and YouTube.
- Experience within a fast-moving consumer goods business.
- Experience working with external agencies and building strong working relationships.
- Strong communication skills with the ability to work effectively with internal teams and external partners.
- Excellent understanding of campaign reporting, analytics, KPIs and performance tracking.
- Analytical approach with the ability to interpret media, consumer and campaign insights.
- Fully compliant with UK immigration and employment laws and regulations.
BENEFITS
- Company bonus scheme confirmed upon completion of probation period.
- 25 days paid annual leave plus bank holidays, increasing to a maximum of 30 days for long service.
- Birthday day off paid.
- Annual Summer and Winter team events.
- Summer working hours at MD’s discretion.
- Medicash Healthcare confirmed upon completion of probation period.
- Enhanced Maternity and Paternity Pay.
- Bright HR discounts and special offers.
- Supportive team culture.
Paid Media Executive in Nether Poppleton employer: AWD Online
Join a dynamic and supportive team as a Finance Analyst, where your skills in financial modelling and analysis will be valued and nurtured. Our company fosters a collaborative work culture that prioritises employee growth through continuous training and development opportunities, all while being located in a vibrant area that offers a great work-life balance. With competitive benefits and a commitment to innovation, we are dedicated to creating a rewarding environment for our employees.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Executive in Nether Poppleton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for AWD Online and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like AWD Online are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with AWD Online on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at AWD Online. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Media Executive in Nether Poppleton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit AWD Online. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of AWD Online:Show us that you’ve done your homework! In your application, briefly mention what you admire about AWD Online’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at AWD Online
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at AWD Online will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At AWD Online, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
