At a Glance
- Tasks: Create and manage exciting marketing campaigns that inspire action and boost fundraising.
- Company: Join a dynamic charity with a mission to make a difference.
- Benefits: Competitive salary, generous leave, hybrid working, and professional development opportunities.
- Other info: Work in a fun, dog-friendly office with great career growth potential.
- Why this job: Make a real impact while honing your marketing skills in a supportive environment.
- Qualifications: Degree or equivalent experience in direct marketing and project management.
The predicted salary is between 31000 - 34000 £ per year.
We have a fantastic new job opportunity for a self-motivated and purpose-driven individual with experience of direct marketing campaigns, campaign analysis, copywriting, supplier management and supporter engagement.
If you’ve also worked in the following roles, we’d also like to hear from you: Fundraising Officer, Marketing Executive, Campaign Officer, Direct Marketing Officer, Fundraising Campaign Officer, Campaign Executive, Supporter Care Officer, Community Fundraiser, Marketing Campaign Executive, Fundraising Executive, Direct Marketing Executive, Fundraising Administrator.
The official title for this role is Single Gifts Campaign Officer (Marketing Officer).
SALARY: £31,000 - £34,000 per annum + Excellent Benefits
LOCATION: Reading, Berkshire / Hybrid working with a minimum of 2 days per week in the office, including Thursday team days
JOB TYPE: Full-Time, 12 Month Fixed Term Contract
WORKING HOURS: 35 Hours per Week, 9am - 5pm, Monday to Friday
JOB OVERVIEW
This is an exciting opportunity to join the company as a Marketing Officer, delivering engaging direct marketing campaigns that inspire supporters to take action and help maximise income across cash appeals, raffles and mid-value giving programmes. Working as the Marketing Officer, you will manage multi-channel campaigns from planning through to delivery, ensuring activity is completed on time, within budget and achieves strong results. As the Marketing Officer, you will use your campaign management, copywriting, analysis and stakeholder management skills to support supporter engagement, campaign performance and continuous improvement.
DUTIES
- Campaign Delivery: Manage acquisition and retention campaigns from planning through to delivery, ensuring activity is completed on time, within budget and focused on maximising response and value.
- Campaign Briefing: Write clear briefs for creative, data, response handling and supporter care activity, ensuring approval processes are followed and stakeholders are kept informed.
- Project Management: Manage non-campaign specific projects when required, including stewardship and retention activity, ensuring delivery to agreed timescales and budgets.
- Campaign Planning: Input into the strategic direction of single gifts activity and make recommendations to improve schemes, processes and future campaign performance.
- Analysis and Reporting: Conduct regular campaign analysis, produce post-campaign wrap-up reports and make practical recommendations for improvement.
- Supplier Management: Manage external suppliers to ensure quality work is delivered within agreed schedules and at a competitive cost.
- Digital Coordination: Work with digital colleagues to ensure product-specific content is kept up to date and digital activity is considered across campaigns and projects.
- Budget Management: Manage individual project and campaign budgets, follow financial processes and provide accurate income and expenditure information to support planning and forecasting.
- Team Support: Line manage and work alongside a Campaign Executive on selected projects, supporting their professional development.
CANDIDATE REQUIREMENTS
ESSENTIAL
- Degree or equivalent qualification.
- Demonstrable experience in a direct marketing environment, delivering varied projects across multiple channels simultaneously.
- Experience managing project spend and working with different internal teams.
- Experience working with external suppliers.
- Proven understanding of direct marketing principles and techniques, including briefing and interpreting analysis.
- Some knowledge of print and production.
- Up to date knowledge of PCI, the Data Protection Act, the Gambling Act 2005, Charity Commission guidance and Institute of Fundraising Good Practice.
- Proven organisational skills with the ability to manage several projects at the same time.
- Excellent interpersonal and communication skills.
- Literacy, numeracy and Microsoft Office skills, including Word, Excel and PowerPoint.
- Creative and analytical skills.
- Comfortable working in environments where dogs may be present.
- Eligibility to work in the UK.
DESIRABLE
- Diploma in Fundraising and/or Marketing, or equivalent experience.
- Experience working in the charity sector.
BENEFITS
Generous annual leave: 26 days rising to 28 days after three years, plus.
Marketing Officer in London employer: AWD Online
Join a dynamic and supportive team within a large education organisation that prioritises employee growth and wellbeing. With a strong focus on shaping the people strategy, you will benefit from a collaborative work culture, competitive salary, and opportunities for professional development while making a meaningful impact across North Somerset and Bristol.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Officer in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for AWD Online and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like AWD Online are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with AWD Online on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at AWD Online. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Officer in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit AWD Online. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of AWD Online:Show us that you’ve done your homework! In your application, briefly mention what you admire about AWD Online’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at AWD Online
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at AWD Online will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At AWD Online, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
