Sales & Events Manager / Business Development Manager (AWDO-P15288) in Lincoln)

Sales & Events Manager / Business Development Manager

Drive prebooked sales for an exciting Lincoln venue, converting enquiries and creating new corporate opportunities. Previous sales experience is essential, ideally gained within hospitality, with a proactive and commercially focused approach.

If you’ve also worked in the following roles, we’d also like to hear from you: Sales Manager, Account Manager, Key Account Manager, Corporate Sales Manager, Venue Sales Manager, Event Sales Manager, Client Relationship Manager, Commercial Manager

SALARY: £35,000 per annum + Commission + Benefits

LOCATION: Lincoln, Lincolnshire

JOB TYPE: Full-Time, Permanent

WORKING HOURS: To suit the needs of the business

JOB OVERVIEW

A fantastic opportunity is available to take ownership of prebooked sales, corporate relationships and local business development for a vibrant venue.

The Sales & Events Manager / Business Development Manager will convert incoming enquiries and proactively generate consumer and corporate bookings.

Working closely with venue management, marketing and operations, the Sales & Events Manager / Business Development Manager will build relationships, develop local initiatives and support successful event delivery.

The Sales & Events Manager / Business Development Manager will use CRM insight, customer feedback and sales reporting to strengthen repeat business and future sales plans.

DUTIES

Your duties as the Sales & Events Manager / Business Development Manager include:

• Prebooked Sales Growth: Maximise consumer and corporate prebooked sales, including social parties, corporate events, restaurant bookings and seasonal occasions
• Proactive Business Development: Generate new business through targeted outreach, networking, local initiatives and relationship-building
• Enquiry Conversion: Use available sales tools to respond to enquiries and maximise enquiry-to-booking conversion
• Corporate Account Management: Build and maintain key corporate relationships, gather customer feedback and encourage repeat business
• Sales Planning: Create and execute sales plans with clear targets and objectives that support venue sales performance
• CRM and Reporting: Maintain enquiry and CRM systems, build and validate customer databases, analyse activity and support accurate sales reporting
• Client Engagement: Conduct venue show rounds, meet and greet clients, prepare proposals and represent the venue professionally
• Networking and Showcases: Attend networking events and organise showcase activity for event bookers, PAs and key corporate clients
• Seasonal Campaigns: Plan effectively for Christmas, New Year’s Eve and summer sales opportunities
• Social Media and Digital Sales: Manage venue social media channels appropriately and use digital sales activity to support prebooked revenue
• Cross-Functional Collaboration: Work positively with venue management, the wider sales team, marketing and operations on promotions, events and local initiatives
• Sales Updates: Attend relevant sales and venue meetings, presenting performance updates and forthcoming plans

CANDIDATE REQUIREMENTS

ESSENTIAL

• Previous sales experience
• Demonstrable ability to grow prebooked sales across consumer parties and corporate events
• Experience creating, implementing and delivering sales plans to achieve prebooked sales targets
• Excellent presentation skills, strong attention to detail and confidence writing proposals and negotiating with customers
• Proactive, positive, flexible and collaborative approach
• Strong administrative and IT skills
• Knowledge of widely used industry booking platforms
• Strong understanding of social media, digital sales and how to positively influence sales activity

DESIRABLE

• Hospitality experience and familiarity with the competitive venue market
• Detailed knowledge of Lincoln, including key businesses, networking events, local authority and student opportunities

JOB REF: AWDO-P15288

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