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For Companies At a Glance
- Tasks: Drive online visibility through SEO and PPC strategies, enhancing content and managing campaigns.
- Company: Join a well-established company in Brentford, West London, focused on digital marketing excellence.
- Benefits: Competitive salary starting at £27,500, full-time hours, and a dynamic office environment.
- Why this job: Be part of a proactive team, utilizing data-driven strategies to make a real impact in digital marketing.
- Qualifications: Proven SEO and SEM experience, knowledge of analytics tools, and strong analytical skills required.
- Other info: 100% office-based role with a Monday to Friday schedule.
The predicted salary is between 22000 - 33000 £ per year.
Digital Marketing Executive who has on-page off-page Search Engine Optimisation / SEO / SEM experience, including managing Paid Advertising / PPC Campaigns across Google, Yahoo and Bing and an in-depth understanding of website analytics tools such as Google Analytics, NetInsight, Omniture or WebTrends is required for a well-established company based in Brentford, West London.
SALARY: starting from £27,500 per annum
LOCATION: Brentford, West London – 100% Office based
JOB TYPE: Full-Time, Permanent
WORKING HOURS: 8.30am – 5.00pm, Monday – Friday
JOB OVERVIEW
We have a fantastic new job opportunity for a Digital Marketing Executive who has on-page off-page Search Engine Optimisation / SEO / SEM experience, including managing Paid Advertising / PPC Campaigns across Google, Yahoo and Bing and an in-depth understanding of website analytics tools such as Google Analytics, NetInsight, Omniture or WebTrends.
Working as the Digital Marketing Executive you will play a crucial role in driving online visibility and growth for the company. You will be responsible for executing a comprehensive search engine optimisation / on-page and off-page SEO and PPC strategy. This will include enhancing the company’s online visibility through a robust content strategy, strategic link building efforts, PPC campaigns, and targeted keyword optimisation. These initiatives will work together to improve search engine rankings across all major platforms, driving organic and paid traffic to the website.
As the Digital Marketing Executive you will have a data-driven approach, strong analytical skills, and a deep understanding of SEO and PPC best practices. You will be a proactive and results-oriented individual with excellent communication and project management skills.
APPLY TODAY
If this job looks like your ideal position, then please send in your CV as soon as possible for our Recruitment Team to review.
DUTIES
- Execute tests, collect, and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
- Track, report, and analyse website analytics and PPC initiatives and campaigns.
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimise copy and landing pages for search engine marketing.
- Perform ongoing keyword discovery, expansion, and optimisation.
- Research and implement search engine optimisation recommendations.
- Research and analyse competitor advertising links.
- Develop and implement link building strategy.
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
- Work with editorial and marketing teams to drive SEO in content creation and content programming.
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
CANDIDATE REQUIREMENTS
- Proven SEO experience.
- Working knowledge of WordPress CMS & WooCommerce.
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion and online customer acquisition.
- In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
- Experience with A/B and multivariate experiments.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Knowledge of ranking factors and search engine algorithms.
- Be up to date with the latest trends and best practices in SEO and SEM.
HOW TO APPLY
To be considered for this job vacancy, please submit your CV to our Recruitment Team who will review your details. CVs of Job Applicants meeting this requirement will be submitted to our Client for consideration. By submitting your job application to us you are hereby giving us your express consent to submit your details to our Client for this purpose.
JOB REF: AWDO-P12984
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Digital Marketing Executive / on-page & off-page SEO / SEM / PPC employer: AWD online
Contact Detail:
AWD online Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive / on-page & off-page SEO / SEM / PPC
✨Tip Number 1
Familiarize yourself with the latest SEO and PPC trends. Follow industry leaders on social media, read relevant blogs, and participate in online forums to stay updated. This knowledge will not only help you in interviews but also demonstrate your passion for the field.
✨Tip Number 2
Prepare to discuss specific campaigns you've managed in the past. Be ready to share metrics and results that showcase your ability to drive traffic and improve ROI. This practical experience is crucial for a role focused on data-driven marketing strategies.
✨Tip Number 3
Network with professionals in the digital marketing space. Attend local meetups or webinars related to SEO and PPC. Building connections can lead to valuable insights and even job referrals, increasing your chances of landing the position.
✨Tip Number 4
Demonstrate your analytical skills by preparing examples of how you've used tools like Google Analytics or other analytics platforms to inform your marketing decisions. Being able to articulate your thought process will set you apart from other candidates.
We think you need these skills to ace Digital Marketing Executive / on-page & off-page SEO / SEM / PPC
Some tips for your application 🫡
Tailor Your CV: Make sure to customize your CV to highlight your experience with on-page and off-page SEO, SEM, and PPC campaigns. Use specific examples that demonstrate your skills in managing paid advertising across platforms like Google, Yahoo, and Bing.
Showcase Analytical Skills: Emphasize your proficiency with website analytics tools such as Google Analytics, NetInsight, Omniture, or WebTrends. Include any relevant metrics or results from past campaigns to illustrate your data-driven approach.
Highlight Relevant Experience: Detail your previous roles related to digital marketing, especially those involving SEO and PPC management. Mention any successful strategies you implemented and the impact they had on online visibility and traffic.
Express Your Passion for Digital Marketing: In your cover letter, convey your enthusiasm for digital marketing and staying updated with the latest trends and best practices in SEO and SEM. This will show your proactive nature and commitment to the field.
How to prepare for a job interview at AWD online
✨Showcase Your SEO Knowledge
Be prepared to discuss your experience with both on-page and off-page SEO strategies. Highlight specific campaigns you've managed, the tools you used, and the results you achieved. This will demonstrate your expertise and understanding of the role.
✨Demonstrate Analytical Skills
Since the role requires a data-driven approach, be ready to talk about how you've used analytics tools like Google Analytics or Omniture to track campaign performance. Share examples of how you've identified trends and made data-backed decisions to optimize campaigns.
✨Discuss PPC Campaign Management
Prepare to explain your experience with managing PPC campaigns across platforms like Google, Yahoo, and Bing. Discuss your approach to budget management, keyword optimization, and how you measure ROI for these campaigns.
✨Stay Updated on Industry Trends
The digital marketing landscape is always evolving. Be sure to mention any recent trends or changes in SEO and SEM that you are aware of. This shows your passion for the field and your commitment to staying informed.
