At a Glance
- Tasks: Create and manage engaging digital marketing campaigns across email, SMS, and app notifications.
- Company: Join a dynamic ecommerce business with a creative in-house marketing team.
- Benefits: Competitive salary, benefits, and opportunities for professional growth.
- Other info: Flexible working hours and a supportive team culture.
- Why this job: Make an impact in digital marketing while developing your skills in a fast-paced environment.
- Qualifications: Creative mindset, attention to detail, and interest in digital marketing.
The predicted salary is between 28000 - 35000 £ per year.
An excellent opportunity for a creative and detail-focused Digital Marketing Executive to join an in-house marketing team, supporting CRM, email, SMS and app push notification campaigns for a growing ecommerce business.
This role is known internally as a CRM / Email Marketing Executive.
SALARY: £28,000 - £35,000 per annum (depending on experience) + Benefits
LOCATION: Scarborough, North Yorkshire (Close to A64, Seamer Train Station and Free Parking Onsite)
JOB TYPE: Full-Time, Permanent
WORKING HOURS: 9:00am–5:30pm, Monday to Friday
JOB OVERVIEW
As the Digital Marketing Executive you will join an in-house CRM team supporting targeted customer campaigns across email, SMS and app push notifications. The Digital Marketing Executive will help optimise a growing customer database, improve campaign performance and support sales, conversions and customer interactions across key marketing channels. This role would suit someone with strong attention to detail, creative ideas, good copywriting skills and an interest in digital marketing, ecommerce and customer behaviour.
DUTIES
- Prepare Campaigns: Create and prepare emails for distribution while actively managing the customer database.
- Create Content: Produce engaging, accurate and purposeful campaign content for the target audience.
- Plan Promotions: Support relevant exposure for brands, promotions, offers, events and campaign activity.
- Develop App Campaigns: Assist with app campaigns while monitoring performance and return on investment.
- Analyse Results: Review previous campaigns and identify trends in processes, messaging and user behaviour.
- Monitor Customer Journeys: Track the performance of customer journeys and database segmentation.
- Maintain Dashboards: Set up and maintain dashboards to measure key performance indicators and marketing metrics.
CANDIDATE REQUIREMENTS
- Motivated, positive and energetic, with pride in producing accurate, detailed work.
- Interest in digital marketing and a desire to develop knowledge in this area.
- Good level of design ability and creativity.
- Ability to write engaging campaign copy.
- Able to work effectively as part of a team and independently.
- Confident contributing ideas and opinions during marketing discussions.
- Strong organisation skills with the ability to manage and plan workload effectively.
- Ability to write or understand HTML and CSS is preferred but not essential.
- Previous experience of Google Analytics and/or email marketing is beneficial but not essential, as training is provided.
- Marketing-related degree or similar qualification is preferred but not essential.
- Previous marketing or ecommerce background would be preferable but is not essential.
- Confident communicator who can explain ideas to colleagues and stakeholders.
- Flexible and able to work in a fast-paced, changing business environment.
- Forward-thinking, with confidence to communicate potential hurdles to the team and other departments.
HOW TO APPLY
To be considered for this job vacancy, please submit your CV to our Recruitment Team who will review your details. CV’s of Job Applicants meeting this requirement will be submitted to our Client for consideration. By submitting your job application to us you are hereby giving us your express consent to submit your details to our Client for this purpose.
Digital Marketing Executive (AWDO-P14983) employer: AWD Online
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StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive (AWDO-P14983)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for AWD Online and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like AWD Online are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with AWD Online on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at AWD Online. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Executive (AWDO-P14983)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit AWD Online. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of AWD Online:Show us that you’ve done your homework! In your application, briefly mention what you admire about AWD Online’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at AWD Online
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at AWD Online will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At AWD Online, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
