At a Glance
- Tasks: Lead fan monetisation and drive growth through innovative digital marketing strategies.
- Company: Join a dynamic sports media company focused on fan engagement and revenue growth.
- Benefits: Enjoy a competitive salary, 33 days holiday, flexible working, and a free sports streaming subscription.
- Other info: Be part of a fun team with regular social events and excellent career development opportunities.
- Why this job: Make an impact in the sports industry while developing your marketing skills in a vibrant environment.
- Qualifications: Experience in digital marketing, CRM, and strong analytical skills are essential.
The predicted salary is between 40000 - 50000 £ per year.
An exciting opportunity for a data-driven digital marketing and growth professional to lead fan monetisation, CRM strategy, and revenue growth across multi-channel platforms, driving subscriptions, engagement, and commercial performance.
This role is known internally as a Fan Revenue & Growth Manager.
SALARY: Competitive + Benefits
LOCATION: Leeds, West Yorkshire (LS2) - Office Based
JOB TYPE: Full-Time, Permanent
JOB OVERVIEW
We have a fantastic new job opportunity for a Digital & Growth Marketing Manager to drive digital marketing, CRM strategy, and audience monetisation across a global sports media environment. As a Digital & Growth Marketing Manager you will own the full fan journey, from social media engagement and data capture through to subscription conversion and long-term retention. You will connect content performance with commercial outcomes using analytics, automation, and targeted campaigns. Working as the Digital & Growth Marketing Manager you will lead growth marketing initiatives, optimise conversion funnels, and activate customer data platforms to maximise revenue, engagement, and lifetime value across digital channels.
DUTIES
- Fan Revenue Strategy: Own and optimise the full monetisation funnel from awareness to conversion and retention
- CRM & CDP Management: Configure audience segmentation, workflows, and lifecycle campaigns within the data platform
- Acquisition Campaigns: Deliver performance-driven digital marketing campaigns across paid social, PPC, and SEO channels
- Conversion Optimisation: Improve subscription journeys, trial conversion, and customer onboarding processes
- Data Analysis & Reporting: Monitor KPIs, analyse funnel performance, and deliver actionable insights
- Content & Commerce Alignment: Collaborate with content teams to ensure engagement drives measurable revenue outcomes
- Retention Strategies: Implement churn reduction, loyalty programmes, and re-engagement campaigns
- Digital Platform Optimisation: Enhance websites, apps, and user journeys to improve engagement and conversion
- Partnership Activation: Work with stakeholders and partners to drive traffic, audience growth, and revenue opportunities
- Team Leadership: Lead and develop a small team to deliver high-impact marketing and growth initiatives
CANDIDATE REQUIREMENTS
ESSENTIAL
- Previous experience in digital marketing, growth marketing, CRM, or audience development
- Hands-on experience with a Customer Data Platform or marketing automation tools
- Proven experience of managing paid media campaigns including social, PPC, and digital advertising
- Strong analytical skills with experience using data to drive performance and optimisation
- Experience with conversion optimisation, A/B testing, and funnel analysis
- Excellent communication and stakeholder management skills
- Experience using analytics tools such as Google Analytics or similar platforms
DESIRABLE
- Experience within sport, media, entertainment, or subscription-based businesses
- Understanding of subscription models, retention strategies, and lifetime value optimisation
- Experience collaborating with content or creative teams
- Knowledge of app store optimisation and digital product growth
- Awareness of global digital media trends and fan engagement strategies
BENEFITS
- Competitive salary
- 33 days holiday (including public holidays)
- Pension contribution
- Flexible working options
- Wellbeing programme and employee assistance
- Regular social events
- Free subscription to a major sports streaming platform
Applicants must have the right to work in the UK.
Digital & Growth Marketing Manager (Fan Revenue / Subscriptions) in Bradford employer: AWD Online
Join a dynamic team in Leeds, West Yorkshire, where innovation meets passion in the world of sports media. As a Digital & Growth Marketing Manager, you'll thrive in a supportive work culture that prioritises employee wellbeing and professional development, offering competitive salaries, flexible working options, and generous holiday allowances. With opportunities to lead impactful marketing initiatives and collaborate with creative teams, this role is perfect for those looking to make a meaningful impact while enjoying unique benefits like a free subscription to a major sports streaming platform.
StudySmarter Expert Advice🤫
We think this is how you could land Digital & Growth Marketing Manager (Fan Revenue / Subscriptions) in Bradford
✨Tip Number 1
Get your networking game on! Reach out to folks in the industry, attend events, and connect with people on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your past successes in digital marketing and growth strategies. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you’re interested in, like us at StudySmarter, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their goals, especially in fan monetisation and CRM strategies. And remember, apply through our website for the best chance!
We think you need these skills to ace Digital & Growth Marketing Manager (Fan Revenue / Subscriptions) in Bradford
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Digital & Growth Marketing Manager. Highlight your experience in fan monetisation, CRM strategies, and any relevant digital marketing campaigns you've led. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background makes you the perfect fit. Don’t forget to mention any specific achievements in growth marketing or audience development that stand out.
Show Off Your Analytical Skills:Since this role is all about data-driven decisions, make sure to include examples of how you've used analytics to drive performance. Whether it's through A/B testing or conversion optimisation, we want to know how you've made an impact using data!
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to showcase your application in the best light. Plus, we love seeing applications come through our own platform!
How to prepare for a job interview at AWD Online
✨Know Your Metrics
As a Digital & Growth Marketing Manager, you'll need to be data-driven. Brush up on key performance indicators (KPIs) relevant to fan monetisation and CRM strategies. Be ready to discuss how you've used analytics to drive performance in past roles.
✨Showcase Your Campaign Success
Prepare to share specific examples of successful digital marketing campaigns you've led. Highlight your experience with paid social, PPC, and SEO channels, and be ready to explain the impact these had on revenue growth and audience engagement.
✨Understand the Fan Journey
Familiarise yourself with the full fan journey from awareness to retention. Be prepared to discuss how you would optimise conversion funnels and improve subscription journeys, as this will be crucial for the role.
✨Collaboration is Key
This role involves working closely with content teams and stakeholders. Think of examples where you've successfully collaborated to align content with commercial outcomes, and be ready to discuss how you can bring that experience to the team.
