At a Glance
- Tasks: Analyse marketing performance and turn data into actionable insights for growth.
- Company: Join Awaze, a leading name in the travel industry with a people-first culture.
- Benefits: Enjoy flexible hybrid working, generous holiday discounts, and real career growth opportunities.
- Other info: Collaborative environment focused on insight-led decision-making and accountability.
- Why this job: Make a tangible impact on marketing strategies across renowned travel brands.
- Qualifications: Strong analytical skills and experience in marketing or commercial performance analysis.
The predicted salary is between 55000 - 65000 £ per year.
Join a team at the heart of commercial decision-making across some of Europe’s most recognised travel brands. As Marketing Performance & Insights Manager, you’ll play a key role in helping Awaze optimise marketing investment, improve trading performance, and unlock growth opportunities across our portfolio. Working across brands including Hoseasons, Cottages.com, NOVASOL, and the wider Awaze portfolio, you’ll turn complex performance data into clear commercial actions that drive measurable impact.
Your mission
As our new Marketing Performance & Insights Manager, your mission will be to proactively identify performance gaps, commercial risks, and growth opportunities across the Awaze portfolio and turn those insights into actions that deliver measurable business results. You’ll work at the intersection of marketing, commercial performance, finance, and leadership, helping the business understand not just what is happening, but why it’s happening, what it means commercially, and what should happen next. Acting as a trusted expert in marketing and channel performance, you’ll translate complex data into clear commercial narratives, proactively investigate underlying performance drivers, and shape decisions that improve efficiency, effectiveness, and sustainable growth across multiple brands, channels, markets, and customer segments.
What You'll Be Doing
- Monitor and analyse marketing and trading performance across brands, channels, markets, and customer segments to identify risks and growth opportunities early.
- Translate complex marketing and performance data into clear commercial narratives, actionable insights, and evidence-based recommendations that support strategic and operational decision-making across technical and non-technical stakeholders.
- Partner closely with channel teams, commercial stakeholders, finance, and leadership teams to optimise marketing investment and improve commercial outcomes.
- Diagnose underperformance, quantify commercial impact, and recommend actions that improve conversion, efficiency, and incremental return.
- Challenge assumptions and investment decisions using data-driven analysis and commercial reasoning to improve forecasting accuracy and decision quality.
- Help shape performance measurement frameworks, KPIs, and reporting approaches across the Awaze portfolio.
- Drive a proactive culture of insight-led decision-making and accountability for commercial performance.
- Support the balance between short-term trading priorities and long‑term growth objectives across multiple brands and markets.
- Act as the go-to expert on marketing and channel performance, proactively identifying efficiency opportunities, performance shifts, and underlying commercial drivers across the marketing mix.
Who We’re Looking For
You’ll thrive in this role if you’re someone who enjoys solving complex commercial problems, connecting data with decision-making, and influencing action through insight. You’re naturally curious, commercially minded, and proactive in identifying opportunities before they become business challenges.
We’re Looking For Someone Who Brings
- Strong analytical and commercial problem‑solving skills with the ability to interpret complex performance data.
- Experience working with marketing, trading, or commercial performance analysis in a multi‑channel environment.
- The ability to influence and challenge senior stakeholders through clear, evidence‑based recommendations.
- A proactive mindset with a strong bias toward action and measurable outcomes.
- Excellent communication and storytelling skills, with the ability to simplify complex performance data into clear, commercially meaningful narratives for different audiences.
- Experience working cross‑functionally with marketing, finance, commercial, and leadership teams.
- A collaborative and agile approach to driving improvements and delivering impact.
- Bonus points if you have experience working across multiple brands, markets, or international businesses.
How You'll Make An Impact
- Identify and act on commercial risks and growth opportunities before they materially impact business performance.
- Improve marketing efficiency and incremental return through insight‑driven optimisation recommendations.
- Strengthen performance visibility and accountability across brands, channels, and markets.
- Influence strategic and operational decision-making through clear analysis and commercial storytelling.
- Drive improvements in reporting, performance measurement, and insight generation capabilities.
- Support the delivery of commercial targets through proactive performance management and optimisation.
- Help build a culture of data‑led decision-making across the wider business.
Why you’ll want to work at Awaze
We offer a versatile position in a strong professional and social environment, one you’ll have the opportunity to influence and help shape. You’ll be part of an international company that invests in the future, and join a dynamic, fast‑paced department with skilled and committed colleagues who support each other. We’re a people‑first business and we know that our success starts with our teams.
Here’s a Glimpse Of What You’ll Enjoy
- Generous discounts on holidays across our brands.
- Flexible hybrid working – with the autonomy to work how you work best.
- Real opportunities to grow, learn and shape your role as well as career progression vertically or horizontally, across countries and responsibilities.
About Awaze
Our mission is clear - to create amazing holidays with Europe’s widest choice of holiday homes. With more than 110,000 properties across Europe, we are the largest managed vacation rentals business in the region. Our ambition is not only to be the biggest, but the best provider of holiday homes in Europe. As travel continues to evolve, we are focused on what comes next. We will keep strengthening our relationships with guests and homeowners, continuously improving the way we work, and delivering strong performance. By making things simpler and smarter, we are building a business that is ready for what’s next - powered by proud, passionate and inclusive people.
Worth knowing
We offer the best of both worlds: the energy of the office and the freedom of home, with hybrid working that lets you have a mix of office and remote work in a fast‑paced, collaborative environment.
What’s next?
We’re committed to running an inclusive and accessible recruitment process. All applicants will receive equal consideration for employment, and if you have any specific requirements or adjustments needed for the interview, just let us know when you accept your invitation — we’re happy to accommodate.
Senior Marketing Performance & Insight Manager in Manchester employer: Awaze
At Awaze, we pride ourselves on being a people-first organisation that fosters a collaborative and dynamic work culture. As a Senior Marketing Performance & Insights Manager, you'll enjoy flexible hybrid working arrangements, generous holiday discounts, and real opportunities for professional growth within an international company dedicated to innovation and excellence in the travel industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Performance & Insight Manager in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Awaze and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Awaze are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Awaze on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Awaze. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Performance & Insight Manager in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Awaze. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Awaze:Show us that you’ve done your homework! In your application, briefly mention what you admire about Awaze’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Awaze
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Awaze will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Awaze, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
