At a Glance
- Tasks: Lead innovative paid media strategies and optimise campaigns for our Novasol brand.
- Company: Join Awaze, the largest managed vacation rentals business in Europe.
- Benefits: Enjoy hybrid working, competitive salary, and a collaborative environment.
- Other info: Be part of a passionate team focused on creating amazing holidays.
- Why this job: Make a real impact in the fast-paced travel industry with cutting-edge AI tools.
- Qualifications: Experience in PPC campaigns, strong analytical skills, and a commercial mindset.
The predicted salary is between 58500 - 71500 £ per year.
We're looking for a commercially driven, forward-thinking Performance Marketing Manager to lead our paid media strategy for our Novasol brand. Paid media is evolving faster than ever, and we need someone who understands the fundamentals but is constantly thinking about how to improve, innovate, and stay ahead of the curve — someone who brings a genuinely commercial mind, an inquisitive streak, and fluency in how AI is reshaping performance marketing.
You'll take ownership of our paid activity for Novasol, working within our wider performance team across core brands including Hoseasons and James Villas. With responsibility for a significant budget and ambitious targets, you'll play a key role in driving high-quality customer acquisition in a highly competitive travel market. You'll thrive in a fast-paced environment, be comfortable balancing strategic planning with hands-on optimisation, and build strong collaborative relationships across teams including Revenue Management, Brand, SEO, Product and Analytics.
What You'll Be Doing
- Own the end-to-end paid media strategy for the Novasol brand.
- Lead day-to-day optimisation of campaigns, ensuring budgets are allocated effectively to maximise ROI and commercial performance.
- Leverage automation, AI-driven solutions and new platform innovations to continuously improve performance.
- Design and run a structured testing programme across structure, creative, landing pages, audience strategy and bidding models, applying sound measurement and incrementality frameworks to validate results.
- Work closely with Revenue Management to align performance activity with pricing, occupancy and commercial priorities.
- Manage the creative supply chain with Brand and Creative teams — briefing, production timelines and asset delivery — ensuring messaging and creative supports broader marketing objectives.
- Partner with SEO and Product teams to improve landing page performance, conversion rates and overall customer journey.
- Analyse and report on performance trends, surfacing risks and opportunities with clear, commercially-framed recommendations.
- Monitor competitor activity and industry developments to ensure we remain ahead in an increasingly competitive PPC landscape.
- Contribute to a culture of innovation within the performance team, championing new ideas, tools and ways of working.
- Ultimately, you'll be accountable for delivering performance and ensuring paid channels continue to be a key driver of acquisition for Novasol.
What We're Looking For
We're looking for someone who combines strong paid media expertise with commercial acumen, curiosity, and a collaborative mindset.
Experience & Technical Skills
- Proven experience managing PPC campaigns at scale is essential (Search Ads 360 experience desirable).
- Strong commercial mindset and analytical skills — able to connect paid media performance to revenue, margin and business outcomes, not just channel metrics.
- Solid grounding in measurement and testing frameworks — attribution, incrementality and structured test-and-learn methodology.
- AI-literate, with hands-on experience using automation and AI-driven tools to improve paid media performance.
- Experience managing a creative supply chain — briefing and working with creative teams or agencies to keep campaigns fresh and effective.
- Experience managing paid social and programmatic activity desirable.
- Experience managing significant budgets with clear accountability.
- Experience within travel or another fast-paced, seasonal, commercially-driven industry is desirable.
Behaviours & Mindset
- Comfortable working in a fast-paced, target-driven environment.
- Highly collaborative — able to build strong relationships across Revenue, Brand, SEO, Product and Analytics teams.
- Naturally inquisitive — comfortable questioning assumptions, testing hypotheses and exploring new platform and industry developments.
- Commercially minded — understands how paid channels drive business outcomes, not just channel metrics.
- Detail-oriented but able to think strategically.
About Awaze
Our mission is clear - to create amazing holidays with Europe’s widest choice of holiday homes. With more than 110,000 properties across Europe, we are the largest managed vacation rentals business in the region. Our ambition is not only to be the biggest, but the best provider of holiday homes in Europe. As travel continues to evolve, we are focused on what comes next. We will keep strengthening our relationships with guests and homeowners, continuously improving the way we work, and delivering strong performance. By making things simpler and smarter, we are building a business that is ready for what’s next - powered by proud, passionate and inclusive people.
Worth knowing
We offer the best of both worlds: the energy of the office and the freedom of home, with hybrid working that lets you have a mix of office and remote work in a fast-paced, collaborative environment.
What next?
If this sounds like the right next step for you, hit "Apply" and follow the instructions to submit your application. We tailor our recruitment process to each role to give both you and our hiring teams the best possible chance to assess whether this could be the start of a successful collaboration. You'll hear from us shortly after we've reviewed your application. We're committed to running an inclusive and accessible recruitment process. All applicants will receive equal consideration for employment, and if you have any specific requirements or adjustments needed for the interview, just let us know when you accept your invitation - we're happy to accommodate.
Performance Marketing Manager in Manchester employer: Awaze Careers
At Awaze, we pride ourselves on being an excellent employer, offering a collaborative and inclusive work culture that values attention to detail and accuracy. As a Pricing Coordinator based in Lowestoft or Manchester, you'll benefit from a supportive environment that encourages professional growth and continuous improvement, while playing a vital role in delivering exceptional holiday experiences across Europe. Join us to be part of a passionate team dedicated to making travel simpler and smarter, with opportunities for innovation and impact.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Awaze Careers and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Awaze Careers are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Awaze Careers on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Awaze Careers. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Manager in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Awaze Careers. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Awaze Careers:Show us that you’ve done your homework! In your application, briefly mention what you admire about Awaze Careers’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Awaze Careers
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Awaze Careers will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Awaze Careers, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
