Job Type
Permanent
Hours of Work
Full Time
Location
Hemel Hempstead (with regular travel to Parks)
Salary
Up to 120k dependent on experience
What we need in a nutshell
Lead the development of Away Resorts’ digital commercial strategy to build brand awareness, customer consideration and showcase our unique proposition and resort experiences. You’ll champion digital innovation across every online and offline touchpoint — transforming how we attract, convert and retain guests and owners. By optimising our website, app and digital journey, you’ll drive bookings, sales, guest satisfaction and margin while elevating key metrics such as conversion, CSAT, NPS, and Customer Lifetime Value.
Who are we?
We’re an ambitious bunch and have huge aspirations. We’ve spent the last 17 years shaking up the Great British Holiday and have no intention of stopping yet! With 27 locations across the UK, we are passionate about providing excellent experiences to our guests and colleagues. Whether that be on the Cornish Coastline or up in Scotland, there’s something for everyone. Want to find out more about our holidays? Check out our website: .
What you’ll be doing
- End-to-end digital strategy, customer journey and roadmap
- Web & app trading and merchandising to deliver sales, margin, NPS and lifetime value
- Web & app CX / UX capability and optimisation
- Content and SEO performance
- Testing and CRO programme
- Personalisation roadmap across customer, location, format and product
- Product ownership for web, app and supporting platforms
- Customer and commercial insight, including Voice of Customer and trading dashboards
- Web & app sales performance, investment (opex/capex) and programme governance
- Alignment of digital channels with digital marketing activity PPC, social, display, affiliates and partnerships
- Communicate insights and results that influence senior leaders and shape future business decisions
- Create a working atmosphere that Embraces Everyone
Skills, experience and qualities you’ll need
- Extensive experience in digital strategy development
- Strong eCommerce experience across websites and apps
- Proven capability in SEO
- Experience leading CRO and testing programmes
- Expertise in CX, UX and end-to-end journey design
- Product ownership experience
- Experience in web merchandising and digital trading
- Performance marketing exposure PPC, social, affiliates, with final scope to be confirmed
- Ability to set strategic direction, build the brand proposition and connect channels and touchpoints across the customer journey to deliver commercial outcomes
- Strong team leadership and cross-functional matrix influence, with the ability to build relationships and drive impact
- Customer insight and data-driven approach to decision-making
- Experience across B2C and B2B service environments, ideally within leisure, hospitality, transport or holiday sector
- Experience scaling small or emerging digital and eCommerce teams
What we can offer you
- A chance to use, stretch your skills and build your career in one of the fastest growing and most exciting holiday companies in the UK
- Great discounts on holidays and on park purchases with us for you, friends, and family
- Private Health Care
- 25 Days Annual Leave + Bank Holidays
- Enhanced family benefits
- PerkBox employee discount platform
- Life Insurance
- Passion for parks – take your family and work from a park for one week a year.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital in Kings Langley
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Away Resorts are looking for when hiring for a Head of Digital.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Away Resorts for the Head of Digital, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Away Resorts as a Head of Digital, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Away Resorts’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Head of Digital.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Away Resorts, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Away Resorts's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Away Resorts. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Away Resorts
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Away Resorts uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Away Resorts. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
