Group Sales and Events Manager

Hours of Work: 37.5 hours

Location: Hemel Hempstead, Hertfordshire and Tattershall Lakes, Lincolnshire

Salary: Up to 28,000 Dependant on experience

Transport Provided: No

Accommodation: No

Closing Date: 31 March 2025

Job Type: Full-time, Permanent

What we need, in a nutshell:

An exciting opportunity where the mission of this role is to drive revenue growth and increase occupancy during off-peak periods by delivering exceptional customer service. Focus on securing new business, expanding opportunities with existing and prospective group, partnership, and event customers, and optimising sales performance in alignment with the business's tariff strategy.

Who are we?

We are a dynamic and growing company, shaking up the Great British holiday. With 27 amazing UK resorts, we pull out all the stops and add the bells and whistles to give our guests the holiday of a lifetime.

Key responsibilities:

• Build strong, collaborative relationships with groups, third-party partners, park teams, and central teams to achieve business objectives and ensure seamless execution.
• Understand our Away Resorts operating model and strategic plans.
• Plan and deliver the Events/Corporate strategy.
• Deliver reporting and insight to the business on performance and revenue gains.
• Systems development, reporting, and data management via Power BI, ParcVu, and Salesforce.
• Weekly and monthly sales reports for the team.
• Identify opportunities within each area of our 27 locations, ensuring each opportunity is commercially viable.
• Ensure good working relationships with Central Teams, Park Teams, and Directors.
• Network with relevant parties to identify new groups, such as special interests, corporate and families, and partnership opportunities.
• Seek new business opportunities through targeted marketing activities and proactive research.
• Manage and develop relationships with existing businesses and key contacts.
• Grow occupancy and maximise revenue in off-peak periods by liaising with the Commercial Team to identify focus dates.
• Work closely with Revenue and Marketing to ensure aligned communication with Parks GEM & GSM of sales activity.
• Work collaboratively with park teams to ensure all group and event bookings deliver an exceptional customer experience.
• Establish long-lasting B2B relationships that ensure our Groups & Events sales function has a solid pipeline for repeat events.

Skills, experience and qualities you’ll need:

• Previous experience of managing a team within a fast-paced operational environment.
• Ability to drive team, fast thinking, reactive, positive energy.
• Experience of working in operational sales.
• Excellent attention to detail.
• Excellent and engaging written communication skills.
• Proficient with IT and MS Office.
• Able to analyse, digest and report key data insights.
• Ability to perform under pressure in a fast-paced environment.

What we can offer you:

This is a chance to use and stretch your skill set and build your career in one of the fastest growing and most exciting holiday companies in the UK. Additional benefits include:

• Bonus Scheme
• Enhanced Family Benefit
• Life Insurance
• Discounts on Away Resorts Holidays
• On Park Discounts
• Awards and Recognition

Want to join our team? Here’s how to apply:

Just click on the Apply Now button and follow the instructions. To find out more about what it’s like to work for Away Resorts check us out at.

Our Promise to You:

Holiday Heroes come with all sorts of different super-powers, and we welcome them all! We embrace diversity, inclusion, and equal opportunities. We’ll never accept any form of discrimination, and we’ll forever strive not just for our product to be unique but our people too.