Digital Acquisition Manager

Digital Acquisition Manager

Job Type – Permanent, Hybrid

Location – Central Support, Hemel Hempstead – with some travel to our amazing parks

What we need, in a nutshell:

You will play a pivotal role in driving traffic and online bookings through strategic digital marketing initiatives. Your expertise in performance marketing will ensure the delivery of exceptional results across paid search, paid social, display advertising, and affiliate marketing.

Who are we?

We are a dynamic and growing company, shaking up the Great British holiday. With 27 amazing UK resorts, we pull out all the stops and add the bells and whistles to give our guests the holiday of a lifetime.

What you’ll be doing:

At its core, you will collaborate with internal teams and external partners to optimise campaigns, deliver measurable results, and contribute to the ongoing success of Away Resorts.

Key responsibilities:

If you can match the skills, experience and qualities listed below, we’d love to hear from you:

• Performance Marketing Strategy: Develop and implement data-driven strategies to maximise digital acquisition for holidays and holiday home sales, across all paid channels, ensuring alignment with business goals.
• Campaign Management: Plan, execute, and optimise multi-channel digital campaigns, including PPC, display, paid social, and programmatic from copy through to briefing creative assets.
• Data Analysis & Reporting: Analyse campaign performance using tools like Google Analytics, and Looker Studio to create actionable insights to improve ROI. Regularly report on key metrics to stakeholders.
• SEO Collaboration: Work closely with the content and SEO lead to ensure synergy between organic and paid search strategies.
• Affiliate Partnerships: Manage our agency and key affiliate networks and partnerships to expand our reach and drive incremental bookings.
• Budget Management: Oversee and allocate budgets effectively across campaigns, ensuring cost-efficiency and maximum impact.
• Testing & Innovation: Continuously test and implement new platforms, creatives, strategies, and tools to stay ahead in the digital marketing landscape.
• Cross-Functional Collaboration: Work closely with the broader marketing team, sales, and product teams to align digital acquisition efforts with overall business objectives including local retail and group initiatives.

Skills, experience and qualities you’ll need:

• Minimum 2-3 years in a similar role
• Proficient in managing Google Ads, Meta Ads Manager, and other relevant advertising platforms.
• Strong proficiency with Google Analytics, Data Studio, or similar tools for performance tracking and reporting.
• Ability to craft and execute strategies that drive measurable business outcomes.
• Strong ability to present data and insights to stakeholders in a clear and compelling manner.
• Experience working in cross-functional teams and managing external agencies or partners.
• High level of accuracy in campaign execution, monitoring, and reporting.
• Keen interest in staying updated on digital trends and industry innovations.

It’s the icing on the cake, but not essential if you have experience in the leisure and hospitality sector.

It’s about your values too. We have a can-do, people-centred ethos at Away Resorts, and we look for certain qualities in our team members. Have a read about it and see if you fit the bill.

What we can offer you:

This is a chance to use and stretch your skills set and build your career in one of the fastest growing and most exciting holiday companies in the UK. Additional benefits include:

• Bonus Scheme
• Enhanced Family Benefit
• Employee Discount Scheme – Perkbox
• Life Insurance
• Discounts on Away Resorts Holidays
• On Park Discounts
• Awards and Recognition

Our Promise to You

Holiday Heroes come with all sorts of different super-powers, and we welcome them all!

We embrace diversity, inclusion, and equal opportunities. From our investors to our teams, we love that everyone comes from different backgrounds, allowing us to grow and inspire each other. We’ll never accept any form of discrimination, and we’ll forever strive not just for our product to be unique but our people too. After all, wouldn’t it be boring if we were all the same? In short, we want you to bring your whole self to work!