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- Tasks: Lead innovative marketing strategies for a diverse range of artists at AWAL.
- Company: Join AWAL, a vibrant player in the music industry with a collaborative culture.
- Benefits: Enjoy private medical cover, generous pension, and time off over winter break.
- Why this job: Shape the future of music while working with emerging and established artists.
- Qualifications: 2-3 years marketing experience in the music industry and strong social media skills.
- Other info: Dynamic environment with opportunities for professional growth and positive change.
The predicted salary is between 28800 - 48000 £ per year.
Join us in shaping the future of the music industry.
Responsibilities
- Conceive and implement innovative marketing timelines & strategy for selected AWAL artists.
- Communicate & implement marketing best practices, new developments and strategies to artists / artist's teams.
- Coordinate and synchronise campaigns with AWAL's global marketing teams.
- Oversee the delivery and rollout of all assets for designated artist campaigns.
- Set up & execute clients' physical and digital production.
- Establish clear campaign objectives & targets for all key stakeholders and manage media promo partners for projects.
- Work with internal teams, including A&R, Audience Development, Global Commercial Partnerships, Sync, Brand Partnerships & Operations, as well as external partners.
- Advise on digital marketing, advertising and social media strategies to maximise results, engagement and growth in conjunction with the Audience Development team.
- Create, edit, and distribute engaging content across multiple social media platforms and channels, maintaining brand consistency and maximizing engagement.
- Set and achieve streaming, sales and revenue targets.
- Monitor & analyse performance of releases using analytics & third-party tools.
Success Factors
- Build strong relationships with both artists / artists' teams & internal team members to build trust & steer campaigns effectively.
- Communicate consistently and effectively with both artists / artists' teams & internal team members in line with AWAL's values.
- Successfully manage multiple campaigns in a fast-paced working environment and prioritise workload effectively.
- Set campaign objectives & targets at the start of each campaign.
- Maintain regular awareness of the campaign budget & its impact on planning & execution.
- Create high-quality social media content quickly and efficiently to capitalize on real-time opportunities and maintain campaign momentum.
Profile
- 2–3 years experience at marketing manager level at a label, distributor, artist-label services company, or artist management company.
- Familiar with the AWAL business model & company values.
- Strong understanding of the inner workings and deliverables required for the life cycle of global music releases, including digital & physical distribution, metadata, and marketing.
- Comfortable hiring & working with third-party promo teams & creatives agencies.
- Deep knowledge of the DSP landscape and its impact on marketing campaigns.
- Well versed in modern music marketing techniques such as influencer/creator marketing, content seeding, and knowledge of YouTube, fan community, and first-party data strategy.
- Hands-on expertise in creating, editing, and distributing content across social media platforms (Instagram, TikTok, X/Twitter, Facebook, YouTube, etc.) with platform-specific best practices.
- General understanding of global marketplace release workflows.
- Experience implementing effective paid media advertising & audience targeting.
- Willing to take a hands-on approach and execute a wide range of campaign tasks.
- Start-up, entrepreneurial mentality with a preference for teamwork and collaboration.
Benefits
- Join a vibrant global community with the opportunity to channel your passion every day.
- A modern office environment designed to empower you to bring your best.
- Investment in your professional growth and development enabling you to thrive in our community.
- The space to accelerate progress, positively disrupt, and create what happens next.
- Platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives.
- Excellent benefits: private medical cover, a generous pension scheme, life assurance, income protection, plus music industry perks.
- There’s also time off over winter break.
Job Details
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Marketing
- Industry: Entertainment Providers
- Location: London, United Kingdom
Marketing Manager - AWAL employer: AWAL
Contact Detail:
AWAL Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - AWAL
✨Tip Number 1
Network like a pro! Get out there and connect with people in the music industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and social media content. Use platforms like Instagram or TikTok to showcase your creativity and understanding of modern music marketing techniques. This will make you stand out when applying through our website.
✨Tip Number 3
Prepare for interviews by researching AWAL and its artists. Understand their marketing strategies and think about how you can contribute. Bring fresh ideas to the table and be ready to discuss how you can help shape the future of their marketing initiatives.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you on their radar. Plus, it’s a great chance to reiterate why you’re the perfect fit for the Marketing Manager position.
We think you need these skills to ace Marketing Manager - AWAL
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role at AWAL. Highlight your experience in music marketing and any relevant campaigns you've managed. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for music and how you can contribute to AWAL's mission. Be sure to mention specific artists or campaigns that excite you, as it shows you're genuinely interested.
Showcase Your Digital Savvy: Since digital marketing is key for this role, make sure to highlight your experience with social media platforms and any successful campaigns you've run. We love seeing creativity and results in action!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at AWAL
✨Know Your Artists
Before the interview, dive deep into AWAL's roster. Familiarise yourself with both emerging and established artists. Be ready to discuss how you would tailor marketing strategies for different types of artists, showcasing your understanding of their unique needs.
✨Showcase Your Campaign Experience
Prepare specific examples of past marketing campaigns you've managed. Highlight your role in setting objectives, coordinating with teams, and analysing performance. This will demonstrate your ability to handle multiple campaigns effectively in a fast-paced environment.
✨Be Digital Savvy
Brush up on the latest digital marketing trends and tools, especially those relevant to the music industry. Be prepared to discuss your experience with social media platforms and how you've used them to engage audiences and drive results.
✨Emphasise Collaboration
AWAL values teamwork, so be ready to talk about how you've built strong relationships with artists and internal teams in the past. Share examples of how collaboration has led to successful campaign outcomes, showing that you can work well within a diverse team.
