At a Glance
- Tasks: Lead digital marketing strategies for AWAL artists, from emerging talents to global stars.
- Company: Join a passionate and innovative team at AWAL, part of Sony Music.
- Benefits: Enjoy private medical cover, generous pension, and music industry perks.
- Other info: Inclusive culture with opportunities for professional growth and development.
- Why this job: Shape the future of music while connecting artists with their audiences.
- Qualifications: Senior-level experience in digital roles within the music industry or related fields.
The predicted salary is between 36000 - 60000 € per year.
AWAL are looking for a Senior Audience Development Manager to join us on a 5 Month Fixed Term Contract. As a Senior Audience Development Manager, you will take the lead on creating, executing, and refining comprehensive digital marketing strategies for AWAL artists, from emerging talents to genre-defining stars with streams in the billions.
Reporting to the Senior Director of Audience Development, this role emphasises collaboration across the wider label, as well as close interaction with artists, artist management, partners, external agencies, and freelancers. You will work hand-in-hand with both the Marketing and International Marketing teams to craft campaigns and strategies that are dynamic, standout, and truly global.
As a leading digital voice within the label, you will drive best practices and innovative marketing approaches, maximising opportunities for audience growth and fostering deeper connections between artists and their audiences. You will excel at identifying, analysing and segmenting audiences to inform your strategy, blending data-driven insights with your own thoughts and an audience-first approach. You will also be a source of support and inspiration for the more junior members of the team, offering creative insights and sharing your knowledge and expertise.
We’re a passionate, supportive, and innovative team committed to artist ownership, creative control, and industry-leading success. Join us in shaping the future of music.
What you’ll do:
- Build and deliver comprehensive, innovative digital strategies for a wide-array of artists
- Help artists develop their positioning, content pillars, tone of voice and their connection to fanbases online through social channels, short-form video platforms, eCRM & community platforms
- Work with global internal teams, including A&R, Audience Development, Global Commercial Partnerships, Sync, Brand Partnerships, International Marketing & Operations teams as well as external partners
- Advise on digital marketing, advertising and social media strategies to maximise results, engagement and growth
- Build comprehensive audience analyses and insights using in-house tools and a variety of data sources
- Set data-driven targets for audience growth while aligning with broader commercial goals.
- Manage and oversee relationships with artist channel management and other digital stakeholders
- Monitor and analyse performance of campaigns using an extensive suite of analytics and third-party tools
- Identify and deliver the digital opportunities created by real-world moments
Who you are:
- Senior-level experience in an Audience/Digital role within the wider music industry, or with applicable experience in another role or industry
- Passionate about the intersection of music with digital culture, fan communities, creative content, new technologies and creators
- Familiar with AWAL's business model and enthusiastic about our place in the market and company values
- Skilled at devising and delivering fan and partner activations
- Comfortable working with third-party agencies, freelancers, influencers and content creators, with a strong network of pre-existing relationships
- Experienced in managing and growing eCRM and 1st party databases on behalf of artists, with a good working understanding of data rights and GDPR
- Data-driven with strong first-hand experience of using various artist-owned and third-party data sources to create reports and analyses and report these back internally
- Highly organised with the ability to keep calm under pressure, manage a demanding workload and prioritise
- Motivated, adaptable, and excited by emerging digital trends and fast-moving cultural shifts.
- An excellent communicator capable of being tactful, diplomatic and insightful when dealing with people at all levels across the business
- Knowledge of Adobe Suite or similar software is desirable, but not essential
What we give you:
- You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
- A modern office environment designed to foster productivity, creativity, and teamwork
- An excellent range of benefits, like private medical cover, a generous pension scheme, life assurance and income protection, plus loads of music biz perks
- We invest in your professional growth & development
- Time off for a winter recess
Equal Opportunities
As an active part of a culturally and socially diverse society, Sony Music's aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity. We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual's sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.
Privacy Policy
Please click here to read our privacy policy before beginning the application process as you will need to agree to the terms of the policy before submitting your information. Please note that applicants must be at least 18 years of age.
Senior Audience Development Manager 5 Month FTC in London employer: AWAL
AWAL is an exceptional employer that fosters a passionate and innovative work culture, where creativity thrives and collaboration is key. With a modern office environment and a commitment to employee growth, you will have access to excellent benefits including private medical cover and a generous pension scheme, all while being part of a diverse global community dedicated to shaping the future of music.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Audience Development Manager 5 Month FTC in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with others on social media. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past work and achievements. This is your chance to demonstrate how you can drive audience growth and create innovative strategies.
✨Tip Number 3
Prepare for interviews by researching AWAL and their artists. Understand their digital marketing strategies and be ready to discuss how you can contribute to their goals. Tailor your answers to show you're a perfect fit for their team.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our passionate and innovative team at AWAL.
We think you need these skills to ace Senior Audience Development Manager 5 Month FTC in London
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for music and digital culture shine through. We want to see how your passion aligns with our mission at AWAL and how you can contribute to our innovative team.
Tailor Your Experience:Make sure to highlight your relevant experience in audience development or digital marketing. We’re looking for specific examples of how you've driven audience growth and engagement, so don’t hold back on the details!
Be Data-Driven:Since this role is all about blending data insights with creativity, include any experience you have with analytics tools and audience segmentation. Show us how you’ve used data to inform your strategies and achieve results.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it’s super easy!
How to prepare for a job interview at AWAL
✨Know Your Audience
Before the interview, dive deep into AWAL's artists and their digital presence. Understand their positioning, content pillars, and how they engage with fans. This knowledge will help you demonstrate your ability to create tailored strategies that resonate with specific audiences.
✨Showcase Your Data Skills
Be prepared to discuss your experience with data-driven insights. Bring examples of how you've used analytics to inform marketing strategies in the past. Highlight your familiarity with audience segmentation and how it can drive growth for AWAL's artists.
✨Collaborative Spirit
Since this role emphasises collaboration, think of examples where you've successfully worked with cross-functional teams. Be ready to share how you’ve partnered with different departments or external agencies to achieve common goals, showcasing your teamwork skills.
✨Stay Ahead of Trends
AWAL is looking for someone who is excited by emerging digital trends. Research current trends in music marketing and be ready to discuss how you would apply them to enhance audience engagement. Showing your passion for the intersection of music and digital culture will set you apart.
